Emails have the highest open rate of any marketing content, but you need to get it right to tap the full potential. The key to driving engagement is personalization. In this guide, learn best practices for writing a compelling subject line and first sentence, creating a solid value proposition and including a persuasive call-to-action that pushes recipients toward the right action on your site. While there are many email marketing software providers on the market today, email marketing best practices continue to grow and evolve. There are many strategies and best practices you can employ, things like segmentation and content personalization. We also have seen a significant rise in live chat as it relates to email marketing best practices. As marketers, we need to be looking two steps ahead of our customers and know what they will be looking for down the road. The most important aspect of any email campaign is the content itself. If you aren’t delivering the right information to your audience, whether this is through the use of persuasive subject lines or the inclusion of valuable calls-to-action, all of your work could be fruitless. And even if you do manage to capture your subscriber’s attention, failing to accurately track how they are engaging with your emails can mean that you don’t see a return on your efforts. However, with the right software in place, you’ll gain access to features that can help take some of the guesswork out of email marketing campaigns.
Whether you follow them completely or adapt them to your particular email marketing needs, the best practices that we’ve covered here should serve as a beacon for staying on-target with your email campaigns. The way that you design, build, and market your email campaigns will almost certainly affect their results. Rather than taking a haphazard approach, think about everything you put into each campaign you plan to send out into the world. And in the end, remember to have fun with it—if it’s not fun for you, chances are it won’t be effective. Remember that open rates and click through rates matter. It’s not enough to have an effective e-mail campaign if nobody is reading or interacting with the content. Always be improving and tweaking your subject line, customer list, target audience, and segmentation. While it’s impossible to have everything right all of the time, there are always ways to improve upon your previous campaigns.
Email marketing is an effective tool for reaching your audience, but only if you know how to maximize its potential. These email best practices can help you communicate more effectively with your customers through this important medium:
After a year of Zoom, Google Meets, and Slack channels, there’s one digital product that has stood the test of time-email.
After a year of Zoom, Google Meets, and Slack channels, there’s one digital product that has stood the test of time—email. In fact, email marketing is the most effective digital marketing channel in 2019.
Email marketing is still king: here’s why
According to The Email Marketing Report by Capterra (a B2B research firm), email remains the best way for B2B companies to reach their target audience at scale. The report found that spending on email marketing increased by 8% over 2017 and that 56% of marketers plan to increase their spending in 2020. Moreover, 78% of marketers said that lead generation was their primary goal for using email campaigns; this was true regardless of company size or industry type.
The effectiveness of email marketing has held strong during COVID-19, with open rates higher than ever. In fact, according to email benchmarking company Litmus, click-through rates (CTR) in 2020 for marketing emails were up nearly 5% from just two years prior.
Email marketing is a great way to connect with your audience.
During COVID-19, email marketing had its strongest showing yet. In fact, according to email benchmarking company Litmus, click-through rates (CTR) in 2020 for marketing emails were up nearly 5% from just two years prior. While this might seem like cause for concern given that companies are using their platforms less frequently, there’s still no reason to panic—email remains an effective way to reach your audience and deliver valuable content when they need it most.
Email marketing is a great way for businesses to stay connected with existing customers and entice potential new ones-but how do you develop a plan to get them opening and clicking on your emails?
You know that email marketing is a great way to stay connected with existing customers and entice potential new ones, but how do you develop a plan to get them opening and clicking on your emails?
Email best practices can help you communicate more effectively with your customers through this important medium.
These email best practices can help you communicate more effectively with your customers through this important medium.
You can use email to communicate with your customers, but it’s important to think strategically about how you do so. These best practices will help you communicate effectively through this medium:
- Create clear calls-to-action (CTAs). CTAs are a button or link that prompts users to take action on your website. The most common CTA is “Buy Now,” but other options include “Sign Up For Our Newsletter” or “Learn More About Our Services.” Any time you send out an email, make sure there is something in the content of the message that encourages recipients to take action and engage with your brand—whether it be signing up for a newsletter or purchasing an item from your store.
- Segmenting lists helps tailor emails based on specific customer segments, which can result in higher engagement rates and more conversions overall by sending emails that are more relevant to each individual person’s interests and needs.* Personalization tags let marketers add information about specific users’ preferences into their emails—for example: if someone buys one particular style of dress shoe from your store once but never purchases another kind in any other color combination ever again over several years worth of sales records stored by Google Analytics’ tracking software Salesforce Marketing Cloud includes personalization tags so marketers know whether they should send another email featuring only those styles back again later down the line!
1. Create Clear Calls To Action
A call to action (CTA) is a button, link or other piece of copy that prompts your email recipients to take some sort of action. There are several types of CTA:
- The “Get Started” CTA asks the recipient to sign up for something new, whether it’s a trial program or product launch.
- A “Schedule An Appointment” CTA might be used if you’re a doctor’s office and want people to come in for an appointment at a set time.
- A “Find Out More” CTA has your reader click through and read more about something by providing them with more information or answers to questions they might have raised while reading your email message.
2. Segment Your List
Segmenting your list can help you create a more personalized experience for your audience, bringing them closer to the emails they’ll actually be interested in. It’s also a great way to boost engagement and increase revenue from your email marketing campaigns.
In this article, I’m going to break down why segmenting is so important, what types of segments marketers can create and which ones are most effective for different purposes, how to set up segmentation in MailChimp (which we’ll be using as an example throughout this guide), and finally some best practices for using segments effectively.
3. Use Personalization Tags
Personalization is a powerful tool to help increase the relevance of your emails. It is also one of the best ways to ensure that your recipients will open, click, and read your email.
Personalization tags are used to personalize content based on user data such as their name, company name and more. This helps you communicate in a more personalized manner with each recipient.
For example, if someone has purchased from you before using your Shopify store then you can use personalization tags so that when they receive an email from you it will include information about them being a customer including their name and order history with you if available. This makes it easier for them to trust the message because they know who it’s coming from (and what kind of products/services) you offer without having to spend time researching it again themselves!
4. Have A Mobile Optimized Email Template
The last thing you want to do is send a bunch of emails to the wrong people. Your best bet is to make your email template mobile-friendly so that it can be viewed and read on any device.
The good news is that there are several tools out there that will help with this. One of them is Litmus, which offers a free tool that allows you to test your email templates across multiple devices and browsers (for more information on how to use this tool see “Testing Your Email Template” below). Here’s how you can optimize your email template for mobile:
- Include alternative text in all images. Use alt text when adding images into your emails, as this helps readers with vision impairments know what they’re looking at without having to click on an image first (this feature must be turned off by default). If possible, keep the same size ratio between images and text as much as possible so that everything looks balanced on smaller screens.
- Keep links short and simple—keep them short enough so they don’t get cut off when viewing emails on smaller devices like smartphones; double check any links for spelling errors before sending out an email campaign; do not use large font sizes or multiple fonts in a single paragraph—these small details are easy ways for readers’ eyesight problems from viewing large amounts of text at once (which makes reading difficult), causing confusion when trying to understand what something says since some words might not fit onto one line anymore due their lengthiness/complexity within certain circumstances where these things could happen too often than others depending upon what kind of content being displayed throughout various sections throughout different sections throughout different types of content found within each section
5. Create An Unsubscribe Link For Users Who Don’t Want To Be Contacted In The Future
The unsubscribe link is the most important feature in your email marketing software. If it’s not easy to find and use, you will lose customers. In fact, if you make it too difficult for users to unsubscribe, even more people will leave your list because they think you are ignoring them.
There are several things that must be considered when creating an effective unsubscribe link:
- Make sure the link is easy to find. Users should be able to see it on every page of your website (including contact pages), no matter where they are located or what device they’re using. You should also include this information in any emails sent out from your account (like a welcome message). It’s also helpful if there is a small image next to or below each email address so subscribers can clearly identify what part of their inbox contains messages from different senders without having to open each one individually; however this might cause confusion for some users who would prefer not knowing which emails come from which companies.”
6. Keep The Content Focused On Your Audience’s Goals Or Needs
When crafting your email copy, it’s important to keep in mind that the person reading it is likely not interested in your product. They have a goal or need and are trying to solve a problem. Your job is to focus on their needs and highlight the benefits of using your product over alternatives.
Use a conversational tone with short sentences and paragraphs for easy digestion. If possible, use bullet points or numbered lists for items so readers can quickly scan through them as needed without getting bogged down by dense prose. It’s also critical that you add some personality into your copy by using colloquial language like “you” or “yourself” instead of using more formal terms like “the client” or “your client(s).
7. Make Sure You Have A Consistent Brand Voice In Your Emails
The voice you use to speak to your audience is one of the most important aspects of email marketing. It’s what makes you stand out from the crowd and what builds trust with your readers.
Your brand’s voice reflects your personality. It’s how you talk, write and behave in front of clients, prospects and customers. Your content needs to be consistent across all channels because people should always know who they are talking or interacting with (and so should their employees).
8. Test Your Emails With An A/B Test Before Sending To Your Main List
- Test Your Emails With An A/B Test Before Sending To Your Main List
A/B testing is a great way to make sure your emails are working. You can test subject lines, images, and copy before sending them to your main list. Some companies use email marketing software like MailChimp or ConvertKit to A/B test their emails with different subject lines, images and more before sending them out to the public.
Email marketing is an effective tool for reaching your audience, but only if you know how to maximize its potential.
Email marketing is an effective tool for reaching your audience, but only if you know how to maximize its potential. Email is a great way for businesses to stay connected with existing customers and entice potential new ones. Here are some tips for getting started on the right foot:
Email is still one of the most effective means of communication. It’s easy to use, has a high open rate and low cost per click, and is compatible with most devices, including smartphones and tablets. The key is to make sure your emails are relevant and useful for your audience; that way you’ll help build trust over time with customers who want more than just an informative message in their inboxes!