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Email Marketing Software That Integrates With Salesforce

Marketing automation software has revolutionized the way that businesses are able to market their products or services. These programs allow for an unprecedented amount of efficiency and control, something which has changed the marketing world forever. Finding a program that integrates seamlessly with your existing saleAt this point, you may be asking yourself which email marketing solutions integrate with Salesforce. If you are, we’re here to help. The following solutions offer a native integration with Salesforce program is paramount, so remember these three platforms when considering email marketing software. The ability to integrate email marketing software with Salesforce will make it much easier for small businesses to send automated, personalized emails to their customers. And in the future, this practice should become even more common.

HubSpot is a strong contender for our top choice for a Salesforce Integration. In addition to connecting with Salesforce and offering customized dashboards, it also boasts a number of powerful features which we didn’t learn about until writing this article. It can be used to create any type or form of content, whether in blog post or landing page format, and the templates are user-friendly and easy to work with. Consequently, they are the most economically advantageous platform to use. For example, MailChimp is free for first 2,000 subscribers which is already wide enough should be sufficient for small businesses. If at the time you have more than 2,000 subscribers. You can either upgrade your plan or you should consider other alternatives like The salesforce Marketing Cloud because it charges 0 Dollars / Month depending on your salesforce license plan. The most important thing for any business is to be able to track results. That’s why a CRM that integrates with HubSpot and MailChimp is so useful: it allows businesses to track all aspects of their sales funnel more easily. HubSpot and MailChimp allow you to truly understand your customers, which means you can be more targeted and effective in your marketing, sales and outreach plans.

You may be wondering, “What does Salesforce have to do with email marketing software?” Salesforce is a very well-known cloud CRM that provides some of the best customer relationship management tools in the world. It is also a company that has been carefully acquiring various companies over the last few years in support of their success. When it comes to sales and marketing, email marketing software isn’t the first thing that comes to mind when you think of Salesforce and their other products. But beginning in 2015, this platform will integrate with some email marketing platforms including HubSpot, Marketo, Eloqua, Pardot and more. The integration means a single line of information in your database that can then be used to further analyze and scrutinize your marketing efforts. This can help you gain customers and maintain your relationships with these customers into the future. By using an email campaign (via an email marketing software) to reach out to previous customers and send them information about your most recent products and services, you can use the data made available by integrated Salesforce programs to better categorize those who did not necessarily make a purchase but showed interest in your product or brand. The big benefit of Salesforce is the platform’s flexibility. With MailChimp, a marketer can manage email marketing and social media marketing campaigns, but with Salesforce, the integrated CRM gives marketers more potential options in the form of automating lead generation, managing customer databases, and analyzing data.

In order to use MailChimp, you will have to have a Salesforce business account set up. After that, all you have to do is activate the integration between MailChimp and Salesforce. Your contacts will automatically appear as leads in your Salesforce account, so you can send automatic outbound emails and contact activity reports directly to your Salesforce CRM. What’s more, you can create email campaigns based on behaviors in Salesforce and see data from those campaigns right inside MailChimp. With so many solutions out there and a rising workload, you need to make sure you are getting the most out of your marketing funnel. Here at Arches we use HubSpot and SalesForce integrations in our email marketing software. HubSpot is an all in one marketing software that helps us stay organized and increase conversion rates. One of the reasons we say it’s an all-in-one solution is because it integrates with essential CRM’s tools that our sales team uses like SalesForce. The integration means that you can create and manage lists, segments and send workflows on your Salesforce account and have them automatically sync to MailChimp. From there you can automate your campaigns based on what is happening on your Salesforce CRM. You can follow up with contacts from your Pipeline, Leads/Contacts, Account Record and Campaign History directly within an email or newsletter campaign without having to log into Salesforce separately.

When looking for software that integrates with Salesforce, it is important to find a company with the necessary experience to help you achieve your goals. That is where VerticalResponse comes in—we have combined smart marketing and sales automation tools with superior email marketing solutions to help thousands of businesses increase their revenue. If you are interested in increasing your revenue by connecting your CRM directly to your email marketing platform, please get in touch and we can give you a demo of our Salesforce integration! In fact, in the United States, it has been predicted that by 2017, roughly $40 billion will be spent on email marketing . That number is more than the entire amount of revenue for major professional sports leagues like the NFL. So, if you haven’t hopped aboard the email marketing bandwagon yet, now might not be a bad time to do so. If you have not already explored Salesforce’s marketing automation platform, or you are looking for options when it comes to selecting a customer relationship management (CRM) software for your business, give these tools a try. By integrating with the popular Salesforce CRM, the email marketing software we highlighted here can streamline your outreach efforts and help improve your campaign results. What exactly is the point of integrating Salesforce with Email Marketing Software? Salesforce can aid any business by allowing you to match your email marketing campaigns to your contacts and leads in your database. That way, you will segment your contacts into segments based on their sales stage within the sales process. Far more helpful than this, however, is the ability for you to use Salesforce as a powerful CRM system. You’ll be able to see which leads have opened your emails and how much interest they’ve shown over time. This can help you focus on the prospects that will be most likely to convert and help you step out from behind your desk and start making new sales! Although integration between HubSpot and Salesforce may initially seem complex, it’s actually a really easy solution because of how many online tools exist to make this process simple. It will be important however that you recognize the limitations as well as the opportunities that integrating these two platforms offers to your business.

While the integrations are free, Salesforce does charge for several of the reporting tools. It’s important to remember that Salesforce itself has a number of free tools that can be useful for administering your email marketing campaigns. If you’re serious about using Mailchimp with Salesforce, though, it may be worth the investment of time and money required to start taking advantage of these advanced features. There is a simple word of advice to give in regards to email marketing – KISS, Keep it simple, smartie! Any application with bells and whistles can put too many things on your plate. Get rid of any distractions and focus on growing your companies business. Build relationships with your customers and solicit feedback, so that you will know how to stay relevant to them. To prospect successfully, it takes the right software, but an effective lead nurturing strategy is just as critical. By combining these two elements, your business can attract the right prospects and nurture them to move through the sales funnel smoothly.

Email marketing has had something of a resurgence in the last few years. It’s easy to see why: email has been around for decades, is widely used by businesses and consumers alike, and is one of the most inexpensive options available for reaching your target audience. However, with many companies now using Salesforce as their CRM system, it can be tricky to integrate your email marketing software with Salesforce (especially if you’re not familiar with coding). But don’t worry—we’ve got you covered! In this blog post we’ll cover everything from why integration is important to which software works best with Salesforce and why.

Why You’ll Want To Integrate Your Email Marketing Software With Salesforce

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Mailchimp for Salesforce

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Pardot for Salesforce

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Hubspot for Salesforce

Hubspot for Salesforce (formerly known as Salesforce Marketing Cloud) offers a range of tools that allow you to integrate marketing and sales data. You can send emails from Salesforce, use MailChimp integrations, and sync your CRM with your website.

What is Email Marketing Software?

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Benefits of Using Email Marketing Software

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Email marketing software helps you automate your email campaigns and integrates with your CRM

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Conclusion

We hope that this article has opened your eyes to the many benefits of integrating your email marketing software with Salesforce. Whether you’re looking for a tool that can help you automate your email campaigns or one that will allow you to track the performance of each campaign and its subscribers, there’s a solution out there for you!

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