The structure of a subject line helps convey the writer’s attitude, and it provides an opportunity to grab the recipient’s attention. This can be done with a simple question, an old cliché (with a twist), or even with something that is enticing and entertaining. The key is to pitch the email in a way that will cause the reader to anticipate the message, rather than wondering what the subject line was trying to say. While coming up with a good subject line may feel like a daunting task, it’s nothing too difficult that can’t be accomplished with a little planning, some consistency, and creativity. Once you’ve finished your new subject line, you’ll have a better idea of whether or not it hits the sweet spot for you, which in turn will make writing your email much easier for you. After all, the better your email subject line is, the more likely people are to open your email and engage with you on other platforms. This most important feature will depend on your intentions: are you offering an incentive to click through, promoting a specific time-frame (such as a limited time offer), or trying to give the reader a sense of what’s in it for them, why they should care about your email? If you can’t find the time to come up with something on your own, there are a lot of places online that can help you come up with the perfect subject line for your emails. All you have to do is plug in some keyword ideas, choose from the options that pop up, and bam! Out comes a subject line sure to increase your email open rates. Email marketing is one of the most important but underrated forms of marketing. It gives a company direct access to a consumer, and it allows for rapid responses to situations as they arise. For example, if you’re running a website and you notice that a competitor’s product is cheaper than your own, you can send out an email quickly alerting your customers of the price difference, giving them a valid reason to buy from you instead.
If you’re trying to build a relationship with your subscribers, the subject line is where it all starts. Most people only read the first few words of an email before deciding whether or not they want to read further; if those words don’t resonate with them, they’ll simply delete your message without ever opening it. So when crafting your subject lines, make sure to consider these five tips:
Give your subscribers what they want
The days of subject lines being “Hi,” “Hello” or an out-of-context emoji are over. Your subscribers have grown accustomed to your emails and they can smell a clunker from miles away.
The key is to think about what your subscribers want—and give it to them!
- Make sure the subject line is relevant to the email. If you’re sending an email about your latest product launch, don’t use a generic subject line like “Important information about our products!” Instead, be more specific: “Announcing Our New Product Lineup: [product] + [product].” That way when readers open their inboxes and see that specific prompt, they know exactly why you sent this email in the first place.
- Use keywords that are relevant but not too keyword heavy (i.e., don’t overwhelm people with words they don’t care about). Also avoid using words like “special” or “limited time.” These trigger spam filters and annoy readers who are just looking for good content while they’re at work!
Entice with value
Give your subscribers something they want, need, or should know about.
- Give them something of value to them.
- Give them something that is relevant to their interests.
- Give them something that is useful for them.
- Make it interesting for the reader.
Be specific and relatable
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[You’re specific about how they will benefit from your offer](https://www.cooper-heater.com/lennox-hp1650/)..
Get straight to the point
In your emails, you should get straight to the point. Think of your subject line as a tweet—you need to get someone’s attention quickly so they will open it.
- Don’t waste time: Avoid being flowery or wordy with your subject line; this only wastes time and confuses people who are busy and in a rush (like many email recipients). Just say something that gets right to the point, like “Free Cheese!” or “Bored at Work? Here’s How You Can Be More Productive Today!” instead of something obtuse like “How To Eat Better For A Healthier Life.” You want an email recipient to know exactly what they’re getting before they even open it up, so don’t make them guess!
- Don’t be afraid of bluntness: If you’re selling a product or service in an email, go out there and tell people what you have for sale without mincing words or beating around the bush—and definitely don’t use language that isn’t true just because it sounds nicer than reality (“We’ve got ’em all!”). This is another way to avoid wasting time: get straight down into business without trying too hard otherwise (“Check out these amazing deals today only!”). People appreciate directness when buying things online because it saves them valuable time that could otherwise be spent on other things rather than dealing with misleading marketing tactics (like false scarcity) which aren’t helpful at all since they give them nothing but false hope instead of accomplishing anything meaningful towards making progress towards achieving their goals/dreams/etcetera…
Keep it short
Keep it short. A subject line should be no more than 50 characters, with 20-25 being ideal. It’s very important that your subject lines are clear, compelling, and relevant to your recipients. The goal is for the reader to click on your email if they find it interesting or useful (or both!)
The best way to do this is by making sure that your subject line has:
- Strong verbs (like “unlock”) rather than abstract nouns (like “value”). This can help draw readers in because their curiosity will be piqued by a strong verb like “unlock.” They may wonder what’s being unlocked and how they could get involved!
- A specific call-to-action that makes sense for the particular campaign at hand. For example, if you’re sending out an email about something specific (e.g., discounts) then you should make sure that your subject line is also specific as well—something like “15% Off Everything!” would work better than just saying something vague like “Special Offers.”
Create a sense of urgency
You can use words that create a sense of urgency to encourage your subscribers to open your email immediately. Words like “today” or “now” are good choices, as are ‘this’ and ‘this week’, or ‘this month’. If you’re sending out an email with a deadline for applying for something, then it’s appropriate to mention the date in your subject line. For example:
- This Friday – Apply for our summer internship program!
- This Saturday – Join us at our charity fundraising event!
Avoid spammy words
Now that you’ve gotten a good idea of what makes for a good subject line, here are some ways to avoid using spammy words in your email subject lines.
- Avoid using words like “click here” or “download.” These are too obvious and can be off-putting to readers. Instead, try something like: “You’ll love this.” It’s less direct, but still tells the recipient that they should click through.
- Avoid using terms such as “free” or “discount” unless they’re relevant to your product or service. For example, if you sell pens and pencils (which would be very niche), it might be appropriate for you to use them because it will help explain the content of your email without sounding spammy. If not, try not making any promises about what people will get from reading your email—just tell them what they’ll learn!
If you want people to actually open your emails, you need to keep these key points in mind.
Now that you know how to create a great subject line, let’s talk about how to make sure it actually gets opened.
If your company has tried email marketing in the past and been disappointed with the results, chances are it was because you weren’t using the right subject line. In fact, there are several things you can do to ensure your subscribers open your emails:
- Make sure that the subject line is clear—this means including words like “urgent” or “free shipping!” so they know what they’re getting into when they click through. You should also keep any jargon out of this area; people don’t want to read through an entire paragraph just to figure out what’s going on and why it matters to them right now. Instead, keep them engaged by being direct.
- Make sure that this piece of content is relevant for all recipients (and not just those who bought something recently). After all, if someone doesn’t need what’s being sold then there’s no reason why they should waste their time reading through a bunch of irrelevant information just so they can get back at work faster—especially when there may be other options available elsewhere online which could provide better value overall!
If you want people to actually open your emails, you need to keep these key points in mind.