Create an email marketing campaign for your business, product or service. You can get subscribers when you are offering some discounts on your products or something. For example, if you are running a restaurant offer discount card on your product and then write an email mentioning about it to your customer base. Yes, subject lines are important in email marketing. Make sure that you keep your audience and their interests in mind while crafting yours. It will be difficult to get the engagement you need to build an effective email marketing strategy if you don’t put thought into this important part of the process. Use these best practices to improve your open rates and generate more sales. The examples included in this piece are just a few of what’s possible with a little creativity and research. Don’t be afraid to test, experiment, and come up with new ideas that can enhance your emails and drive more revenue for your business. Nobody likes to read long emails, especially if they aren’t very interested in the topic in general. The fact is that you have a limited amount of time to talk to your audience and convince them to open your email. My advice is to be concise, but also eye-catching by using the right words. I hope this helps you to write successful email subject lines for your next campaign. Good luck!
This is a sample of the best email subject lines we have seen. Of course, there are other ways to be creative with your subject line. The most important thing is to be ON. Make sure that you are relevant with your subject line, don’t leave the recipient curious or hesitate, and always test different subject lines to find what works best for you. Send targeted, high quality email campaigns by focusing on the heart of your email campaigns: the subject line. Use our suggestions as a guideline for crafting compelling messages that work best with their recipients.
You’ve crafted the perfect marketing email, with a subject line that’s intriguing enough to get recipients to open it up. But if the content isn’t compelling, your subscribers won’t click through to read the rest of your message—or worse, they’ll unsubscribe from future messages from you. So how do you make sure that doesn’t happen? With these nine tips for writing subject lines for email campaigns!
1. Keep it short.
A good email subject line should be short and sweet. While there is no exact length that works for every email, I’ve found that there are some general guidelines to follow.
- Keep it short. People have a lot of emails to skim through on their inboxes, so you don’t want your subject line to get lost in the shuffle. A good rule of thumb is 10 words or less, 50 characters or less, 25 characters or less and even 15 characters or less if possible!
- Use numbers when appropriate (specifically 1s and 2s). They’re easier to read than long strings of letters thanks to our eyes’ ability to pick up patterns more easily when they see multiple instances of the same number together rather than one large string of letters without any discernible pattern at all.”
A personal subject line will be more effective than one that is not. Personalizing your subject line can refer to either the recipient’s first name or last name, depending on what you know about the person. If you know their first name, use it in place of “Dear Customer” or “Dear [employee’s name]”. If you don’t know their last name, use their first initial and then use an honorific (Mr., Ms., Dr.) instead of a salutation (Hi).
3. Use preview text to expand upon the subject line.
Use preview text to expand upon the subject line. If you haven’t already, you should be using preview text to provide additional information about your emails, including links to external content and internal content (like blog posts). This is another great opportunity for you to include a link in your subject line that redirects readers directly into the email body when they click it.
Include links in preview text for other emails or social media accounts. It’s also important that you use this space as a way of providing links back to other relevant emails within your own campaign or even other external resources such as social media accounts, so people have access to all of the information they need without having to leave their inboxes altogether!
4. Avoid spam words and other red flag words that trigger spam filters.
Spam filters are triggered by certain words and phrases, especially when they’re used in a subject line. Avoid using “free,” “best,” “new,” “today only,” or any other word that could be considered a red flag. If you must use these words in your subject lines (for example if it’s an event for which the tickets are free), then make sure to include other key elements in your subject lines as well. For instance:
- Free concert tonight! Don’t miss out on this one-time opportunity! Please RSVP early to get a spot at our table!
- Don’t miss our free concert tonight! Only limited tickets available—get yours now before it’s too late!
5. Keep your audience in mind and don’t send a blanket message to everyone on your list.
- Don’t send a blanket message to everyone on your list.
- Focus on your audience, not on yourself.
- Give your audience a reason to open your email.
- Be specific, not vague. If you want someone to engage with you or take action, be clear about what that is and why they should do it now!
- Give them a reason to trust you by being transparent in the way that you communicate with them (don’t hide behind corporate jargon) so they feel comfortable taking action on whatever offer or product/service it is that motivates their interest in the first place!
6. Develop a consistent style so recipients can start to know when they receive an email from you, what kind of content to expect within the message based on the subject line.
Consistency is important to establish trust with your audience and brand recognition.
When you send a series of email newsletters and each one has a different style, it confuses your subscribers, which makes them less likely to open future emails from you. This also causes their inboxes to become inundated with emails from different sources that are difficult to understand who they’re from and what the subject matter is about.
7. Make sure your subject line relates to your content so that people don’t feel tricked into opening an email with a misleading subject line, or worse, unsubscribe to you as a result of it.
Don’t mislead your readers with a misleading subject line.
Avoid using misleading subject lines to trick people into opening an email, or worse, unsubscribe from you because they feel like they were tricked into opening one of your emails.
Don’t give them a reason not to trust you or what you write in the content of your emails by having a misleading subject line that doesn’t relate to the content at all!
8. Be specific and give recipients clues regarding what they’re going to find inside, so they’re not left guessing and wondering if they want or need to open the email at all.
Be specific and give recipients clues regarding what they’re going to find inside, so they’re not left guessing and wondering if they want or need to open the email at all.
The best subject lines are also actionable. They tell your reader what you’re about to give them in terms of content, without having to click through and read your email (which can be a serious time commitment for busy people). The more specific you are about your subject line, the more likely it will pique someone’s curiosity enough for them to take action (click on your link) or even open the email first before deciding whether its content is worth spending their time on.
9. Don’t send “me”-centric messages; Instead, tell subscribers how the information in your email will be beneficial for them and why it’s worth their time and attention to read your message rather than another one sitting in their inboxes at the same time (which is likely).
In the first email of your sequence, you can use a subject line like: “What To Do If You Hate Email Marketing.”
In the second email, use a subject line like: “Why I hate email marketing (and why it doesn’t matter).”
In the third email, use a subject line like: “Okay, so maybe I don’t hate all of it.”
And then finally in your fourth and final message: “How to make sure every one of your emails gets opened.”
In the end, it’s important to remember that your subject line is not just another piece of content in an email; it’s a marketing tool that can help increase engagement and open rates. The best subject lines are short, personal and relevant to your audience. They should also contain enough information for recipients so they know what type of content will be found inside without giving away too much detail about what exactly is being promoted or sold by including keywords like “special offer” or “limited time only” into the message because these may trigger spam filters if used incorrectly.