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Email Marketing Success Metrics

These statistics definitely make for some interesting reading for anyone involved in email marketing. The sheer volume of emails sent and opened is one thing, but the total revenue generated from these emails and the value of these emails in the long term are what really impress. While the average amount of revenue generated per email increases year on year, so too does the average values of each email, and they’re both continuing to grow. So, to sum up: measuring the performance of your email marketing campaigns is essential if you want to make them as successful as they can possibly be. It’s great that social media can boost your ROI, but if you’re lacking in strategy, planning and care, then any gains you make will inevitably be short-lived; so keep these metrics in mind for future campaigns, and see where you need to add or amend things for maximum success! It is clear that the KPIs (Key Performance Indicators) for email marketing are going to evolve over the next 5 years; however, these KPI’s must be adapted to accommodate an industry that is growing ever more complex in terms of the number of channels, technology, and business objectives. The ultimate goal is still to improve revenue, but marketers are now looking at revenue generation in a wider sense. It no longer just applies to income made via sale of goods or services but also includes digital membership clubs, financial solutions, loyalty programs, and many other programs.

Experience has taught us that engagement metrics are more important than ever. Send too many emails and you could end up hurting your ROI; send too few and your email marketing efforts may go to waste. In the digital age, brands are focusing more on using email as a means of customer relationship management, so we’ll likely keep seeing features designed with the customer in mind—and this just might mean personalization, better content, and even more personalization options for all. The email marketing industry is one that has seen tremendous change over the past couple of years. That is why we have included a short analysis of what the major email marketing metrics will be looking like by 2021. We have also included some trends and predictions in our Email Marketing Metrics Infographic. So, what should marketers be doing differently? How will email marketing evolve in the next two years? The potential for reporting and analysis is only growing – from automatically pulling in data from other platforms, to integrating even more sophisticated analytics. No matter how many metrics you use, the most important thing to remember is that email marketing should always be focused on the end-goals of your business. So step back and think about what you want from your email marketing efforts, and align your metrics accordingly. Email isn’t a one-size-fits-all tool, but it can be a powerful part of your marketing strategy when tailored to your specific needs.

Email Marketing is a way to send messages, images or text to a database. It is easy to create and the most popular form of marketing over the internet because of its effectiveness. By making use of various email advertising metrics one can determine its progress towards the pre-defined KPIs. It’s time to think about how you’re going to track and report on the impact of your email marketing efforts. Successful email marketing is a formula built upon the art of understanding your client’s business, goals and where you can leverage your expertise – you’ve got to know who to talk to and how. At the end of the day, your numbers are not an end unto themselves. They’re a means to an end: growing your business. Focusing on the right numbers is good, but making sure that you understand how those numbers drive growth is even better. For example, the metric “open rate” gets thrown around a lot. But what does it really mean? And how do you optimize for it? The fact that marketers have to ask these questions shows that there is still a lot of ambiguity in email marketing. There are two sides to email marketing. You need to present your reader with content worth reading, and also give them a call to action in order to effectively convert them into a lead. Complete the above list, and you have the foundations laid for your email.

As a marketer, you should know how to track email marketing success metrics. These metrics should also be collected and analyzed by your management team in order to better understand how your business is performing overall as well as on a channel-by-channel basis. Thus, it is vital for businesses to define what is included in the definitions of each of these five core email marketing success metrics.Marketing metrics are a measureable way of defining the effectiveness of your email marketing strategy. As you can see, there is quite a bit to follow and to consider when crafting a successful email marketing strategy. Utilise these tips and your email marketing campaign will be successful for a longer period of time. Grow your customer base and you’ll soon see the benefits of effective and targeted use of email marketing metrics to gauge your campaign performance going forward. Despite my perception, millennials seem to value thoughtful, helpful content that serves their needs for information, product and service information, entertainment and general communication. Even though this generation is commonly associated with mobile technology (and many are perhaps more comfortable living in the ‘now’ of an always-on society), the millennial generation enjoys reading content via email – probably because they need to hear information in its appropriate context. The most successful email strategies will likely include well-researched information that’s presented in a lively format that’s easy to digest. To craft a successful strategy for this demographic, marketers should place a priority on informative content that benefits both consumers as well as brands.

Email marketing still holds the strongest influence on sales achievements next to social media. Having said that, we should not as well dismiss the immense power of social media marketing as it is used for maintaining touch points and keeping a pulse on current brand sentiments. Advances in technology have helped reshape the email marketing landscape and now it is more important than ever for brands to use the right email marketing KPIs to ensure they can improve the success of their campaigns. If you are unsure of the best metrics to help you identify the most important data, then ConsultingTime has set out a number of fantastic choices that could really help you build upon your success. For B2C, Open Rate, Receipt Rate and Click-Thru Rate are the most important email marketing metrics. For B2B, Open Rate is more important than Click-Thru Rate. Both of these groups should be aware of their unique KPIs to focus and optimize based on their audience’s needs. These are the email marketing metrics that you should be tracking to understand your sending behavior, the effectiveness of your email campaigns, and the growth or decay of your subscribers.

Email marketing is the backbone of a successful marketing campaign. In fact, you’d be surprised to know that 91% of online marketers are still using email as their biggest channel for sales. It is the most effective strategy for customer acquisition and one of the top ways companies communicate with customers. Whether you use an email marketing service or you manage your own mailing list, make sure your campaign includes these stats-based crucial elements. The good news is, establishing significant email marketing metrics takes time and effort but the benefits of doing so are enormous. The focus we place on metrics gives us a goal to work towards—and gives our target audience an idea of how we’ll continue to help manage their communication needs. Ultimately, it allows us to communicate with them in ways that are both relevant and effective. According to the source, the marketing performance and optimization of an enterprise will be increasingly dependent on their marketing analytics capabilities. And this shift towards improving their analytics capabilities is mainly driven by.

You just launched a new email marketing campaign, and you’re wondering how it’s going. Or maybe your current campaigns are not performing as well as you hoped. You want to improve them in order to grow your business or boost engagement, but how do you know if your efforts are working? There are a few key metrics every marketer should know about their email marketing campaigns:

Total Mailer count

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Total Opens

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Unique Opens

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Open Rate (OR)

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Average Page Views Per Visit

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Total Clicks

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Unique Clicks

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Takeaway:These email marketing metrics will help you know how your campaigns are doing.

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Conclusion

If you’re looking for a way to measure the success of your email marketing efforts, these metrics are a great place to start.

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