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Email Marketing Template Best Practices

There’s no better way to start off the new year than by focusing on great design. And this goes for more than just the New Year’s Eve party invites and stock photo sales pages. Email marketing is still a huge part of our lives, from the newsletters that keep us up to date on sports scores to the “greetings” we send out at Christmas. An attractive email has never been more valuable to marketers, so it makes sense that many of them are turning to design templates when they want their messages to stand out in their customers’ inboxes. The best practices listed above are undoubtedly useful, not to mention common-sense. However, even the best practice can become detrimental if overused or misused. If you decide to implement any of the above, use them sparingly. Overuse of an element may cause your marketing emails to lose effectiveness. It is important that each email in your marketing campaign is unique and stands out from previous emails. Always remember to test your variation on a small sample set before going live with your full list or risk sending out an email which is untested and could potentially damage your business’s image! The best practice is to work as much as possible with real-life objects, pictures with textures and not to use too many effects. In general, any template should use the minimum number of elements that bring added value, not only aesthetically, but also from a marketing point of view.

Choosing the right template is just the first step. The content and credibility of your email marketing campaigns are even more vital. By following these simple email marketing best practices, you will be able to take advantage of email templates and drive growth for your business. Note that these best practices are meant to be a guide, not a strict list of rules you must use in your email marketing. Use them to make email marketing a success for your business and you should see higher profits as people respond better to your marketing emails. The most important thing is to remember is that your success ultimately depends on the sales you have and it directly influences your brand. So happy email marketing! We hope this article was useful and interesting. You have the content, you have the formula, and you assembled your list. In other words, the trifecta of a successful email marketing campaign has been fulfilled. But now comes the question: How should that information be presented to your customer? Is it just me, or does it seem almost impossible to create readable text emails in Outlook? I admit, it’s a very small sample size, but out of the 9 emails I’ve sent out so far this week, about 30% were flagged by Outlook as probably spam. If you run into the same issue, hopefully these tips will help you avoid the “Quarantined” folder. One final note: I haven’t added any pictures to these emails yet, so be sure to add images when you can!

Email marketing is a great way to connect with your audience and grow your business, but if it’s not done well, you may end up causing more harm than good. When creating your email templates, follow these best practices so that you can send emails that are consistent and easy-to-read for both you and your readers.

Create a simple design.

  • Use a simple design.
  • Use a clean design.
  • Use a design with a simple color palette.
  • Use a design with a simple layout.
  • Use a design with a simple font.
  • Use a design with a simple background.
  • Use a design that’s easy to read and scan, but still looks nice and polished (this is where A/B testing can help).

Create a consistent design.

Not only is it important to make sure your email template is consistent, but you also need to make sure that the design of your emails is consistent as well. This will help build trust and familiarity with your brand, which ultimately results in more clicks and conversions.

  • Use the same color scheme across all of your emails: Pick out two or three colors that work well together, then stick to them as much as possible.
  • Use the same fonts over and over again: When designing an email template, choose a few fonts that are appropriate for the subject matter (if appropriate), then use those same fonts every time. Don’t mix things up too much; people like familiarity!
  • Use the same layout for all of your emails: If you have something specific about an industry that works well for one campaign—such as having a sidebar on every page—make sure this feature makes it into ALL future campaigns regardless of topic or offer being promoted! You don’t want readers getting confused about what sections might be included in each template because they’re not used consistently across all messages sent from this address/brand name; having different layouts can really throw off someone looking at multiple messages from multiple senders who aren’t familiar with how everything works at first glance.. It’ll just take longer before they realize what’s going on here…

Create a responsive design.

Make sure your email looks good on all devices.

This is a no-brainer, but it’s important to remember that your audience will be accessing your content on an incredible variety of devices—not just their desktop or laptop computers. This means you should make sure that your email looks good for users of every operating system and platform, including mobile phones and tablets. If you want to keep things simple, test across all major browsers (Chrome, Firefox, Safari) first before testing additional platforms like iOS/Android or Windows Phone/Windows 10 Mobile.

Create an eye-catching header.

  • Create an eye-catching header. Your email’s subject line is the first thing people see when they open your message, so make it count by making it as engaging as possible.
  • Keep it short and sweet—no more than five words and definitely no more than 25 characters (including spaces). The shorter your subject line, the better chance you have at getting to the inbox instead of the spam folder!
  • Include a relevant image or video in your subject line; this will help capture attention and draw people into previewing your message before they decide whether or not it is worth their time to open it up fully. Use graphics wisely: if they’re too large or complex, they’ll look cluttered and uninviting; if they’re too small/generic then readers might not notice them at all!
  • Make sure each aspect of every point has its own paragraph so that every idea gets its own space within each sentence rather than being jumbled together randomly like most other writers would do with such little space available!

Keep it short and sweet.

  • Keep it short and sweet. The best email marketing templates are concise, with a clear headline and call to action. Your goal is to get recipients interested in reading your entire message—and if you start off by talking about how many people read the first line of an email, you’ll lose their attention before you get started.
  • Use an eye-catching headline. This should be no more than a few words that clearly describe what your message is about without giving too much away or sounding salesy or pushy (a good rule of thumb: don’t mention any discounts).
  • Make sure there’s a clear call-to-action button within easy reach on every page of the template design—and make sure it’s big enough for people to click on! A bright button color will help draw attention to this area so readers can find what they want quickly and easily.

Use clear CTAs, buttons and links.

Here are a few things you can do to make sure your CTA stands out:

  • Use a contrasting color. If the background color of your email is white, try using a dark blue or red button.
  • Use different fonts. You could use Times New Roman for the body copy and Arial for the CTA, or vice versa!
  • Use different sizes and shapes. The more visual variety you add to your email, the easier it’ll be for readers to find what they’re looking for (and click on it.)
  • Make sure that everything about your CTA button is noticeable—from its color contrast to how far away from other elements in your design it sits onscreen (and whether those elements are also clickable).

Takeaways are important for retaining your audience’s attention, as well as maintaining their interest in future newsletters from you.

You should use takeaways to reinforce the main points of your email and encourage your subscribers to keep engaging with you.

If you want to engage more readers in future newsletters, it’s important for you to give them something valuable. One way of doing this is by providing a takeaway at the end of every email. A takeaway is something that engages readers with your brand and encourages them to take action or learn more about what you have to offer. Takeaways can be as simple as a call-to-action (CTA), where readers are asked to click on an image or link in order for them access exclusive content; or they may also involve giving away helpful information such as tips and tricks related specifically towards helping them solve problems within their industry niche (e.g., 10 ways that marketers can increase sales).


A good takeaway is important for a newsletter because it helps you keep your readers’ attention. It also makes them want to read more of your email and possibly come back later to see if there are any new updates available.

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