Marketing Automation is a software that helps enterprise level brands increase the revenue by automating their marketing efforts and giving them more time in research and development, marketing and selling instead of mundane activities. As more brands are getting into the game, it becomes necessary to set yourself apart from the crowd by strategizing your efforts properly. Automation is the future of email marketing. If you get effective enough it can be used to build your business 24/7 without you being present at all. As long as your automated emails are well written and contain something interesting or valuable they’ll be read. Nobody wants to receive automated emails from companies with plain text that doesn’t even seem like it was written by a human.We have looked at some of the most common marketing automation workflows in detail, but there are so many more than what we have discussed here. These workflows can be used as a starting point to help you design your own. Whether it’s adding new contacts, creating automatic campaigns or sharing certain pieces of content with prospects – it’s up to you decide how to use them.
Basic functionality was tested on MailChimp, Aweber, Emma and Trigger API. All very easy to use but some require additional integration. For basic use Aweber and MailChimp do all that is needed, they have a good range of templates and integrations with third party apps like MailerLite. But if you are a bit more advanced, must say that Emma has strong features without any learning curve. It allows rich content, including YouTube videos and HTML from their templates. So Emma is thumbs-up for the advanced users but not for beginners. The winner for this round is Mautic which scores top marks for its flexibility through the use of Drip campaigns and dynamic automation rules. Well there you have it, some of the best content marketing examples that exist online. Be sure to look for more examples out there on KnowYourMeme! There’s always something new and more to learn about content marketing from the web.
Email marketing is indeed one of the most important parts of digital marketing strategy. Automating your email marketing can provide much more benefits compared to traditional one. Automation involves the repetition of tasks according to a schedule or when triggered by a particular action. Email marketers can take advantage of automation and create effective automated email sequences to drive higher engagement. Email marketing automation is not just a buzzword. It uses a simple set of rules which you already have in place. These rules are programmed to trigger on specific actions, like when someone enters your email capture page or when they submit their information to receive a free report. When the trigger happens, it will fire off a series of tasks according to the rule you have set up, and it’s all done automatically. There’s no magic here, just a carefully thought out marketing plan designed to help you reach your audience effectively.Overall, email marketing is a successful method of keeping in contact with your customers. It is an easy way to communicate with them and direct them towards your product or services. If done right, it can boost revenue. Always remember to test and try out new things as you take advantage of the tips above to improve your email marketing strategy. And never stop looking for new methods to improve your results at following up with your customers. After all, nothing will hurt your business more than ignoring your loyal followers. For those seeking to scale their marketing presence, building out a set of triggers that automate the most common tasks is an essential step. Being able to achieve scale without sacrificing personalization is the secret to driving your audience toward higher engagement and ultimately your desired outcomes.
In recent years, the rise of email automation has made it easier to send targeted email campaigns. After all, the idea is that if you automate the process of sending emails, you’ll have more time to focus on other parts of your business. But many marketers are still wary about using automation software—and with good reason. Automation can be effective if used correctly and in moderation. However, when used incorrectly (or excessively), automation can actually do more harm than good. In this post we’ll cover some tips for getting started with email marketing automation without doing too much harm along the way!
Re-engagement campaigns are an effective way to keep your subscribers engaged and active. They allow you to reach out to people who haven’t opened or clicked on your emails in a while and remind them of the value of receiving messages from you.
Re-engagement campaigns use email automation technology to automatically send a series of emails over a period of time, typically about 7 days, until either unsubscribes are received or the campaign is manually stopped by an administrator (you). This type of strategy works well for companies that have organic customer growth (such as B2B SaaS businesses) because it provides immediate feedback on what interests their audience without having to wait for sales cycles or quarterly reports.
Cart abandonment emails
When a customer places an item in their shopping cart, but does not go through with the purchase, it’s called cart abandonment.
Why? Because it’s like the customer is abandoning their cart at your store because they don’t have enough faith in you to buy from you. They aren’t sure whether or not your products are worth it, so they leave without buying anything.
What should be included in a cart abandonment email?
A simple message thanking them for adding items to their virtual basket (sample wording: “Thank you for adding this item to your shopping basket!”). You can also include free shipping offers and other discounts that might entice them back into buying from you if they left some items behind on accident or because they were unsure about making such a big purchase online.
When you’re starting out, you’ll want to be sure that your customers are aware of the brand and what products/services you offer. Welcome emails are a great way for a new user to learn about your business. A welcome email can be short and sweet—it just needs to convey the message “this is who I am” in a way that’s memorable.
Welcoming someone into your inbox with an introduction is polite and shows them that they can expect more from you in future emails (if they opt-in). It also gives them an opportunity to sign up for updates on sales or other promotions, which will help with customer retention later down the line. If your goal is purely acquisition right now, then consider including a discount code or link where applicable; this will encourage users who may not otherwise have made a purchase right away (or at all) within their first few days using your service/product/brand.
Behavior-triggered email is an effective way to take a customer journey one step further. As the name implies, it’s based on the actions customers take on your website. For example, if someone downloads a whitepaper or signs up for an email newsletter, then you can send them other relevant content or offers that fit into those areas of interest.
Behavior-triggered email has many benefits:
- It helps you extend the value of your marketing and sales efforts by providing more relevant content to customers who have already shown interest in certain topics.* Behavior-triggered emails are an inexpensive way to keep in touch with existing customers while also encouraging them to purchase additional products or services.* They give you another opportunity to showcase new promotions, products and services—keeping your brand top of mind while generating leads from existing prospects
Transactional emails are sent to customers after they make a purchase. They offer a way to thank them for their business, and can also be used to request feedback or offer discounts on future purchases.
In your transactional email, you can use the subject line:
- Thank You!
- Thank You For Your Purchase! (with a link to the product in case they want to buy more)
- Enjoy Your Purchase! (with links where applicable)
You can also include an image of the product they just bought with a message like: “Thank you for purchasing our [your product], we hope you enjoy it as much as we do!”
Email automation is designed to make things less work-intensive for marketers, including email copywriting.
Email marketing is all about personalization, and that’s why automated emails are a huge advantage for you. Automated emails can help you save time on the copywriting process and focus more on your customers’ needs.
Automated email marketing campaigns allow businesses to create templates or scripts that can be reused as many times as needed. According to eMarketer, this saves companies a great deal of money because they don’t have to hire someone new every time they want an email sent out. The automation also makes it easier for brands to test different styles of content without having to worry too much about how they’ll turn out.
Email marketing is a great way to engage with your customers. But it takes time and effort to manage. Automation can make it easier, but there are many things that can go wrong if you’re not careful. You need to be sure that your emails are effective at driving engagement, delivering value and keeping the recipient engaged long enough for them to take action on what they see in their inboxes. If done right, though? It will be worth all the effort!