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Email Marketing Tips Copyblogger

There are many email marketing platforms out there and keeping your subscribers, who you have worked hard to acquire, is essential to keeping your email marketing campaign running smoothly. In this post we have explained the most common and effective strategies to follow in order to grow your email subscriber list. But it doesn’t really matter how or why you start building your email list. The fact is, you can, and that is all that matters. Building an email list takes time, patience and a lot of effort – but the rewards are worth it. The first step to building your list is to pick a niche you want to work with (copywriting for marketers) and give yourself a deadline for that research. Mark out a schedule – say ten days to a month – and stick to it. Inbound marketing is a hot buzzword lately, and for good reason. It’s the most effective form of online marketing. But even if your business has no interest in inbound marketing, there are plenty of ways that you can incorporate these tactics into your existing email marketing strategy.

Email marketing tips Copyblogger guide is a comprehensive list of ways to build an email list and grow your audience. You can use these methods to build a customer base, sell books and products or whatever you want. In short, Emarsys reports that email marketing is a cost-effective way to communicate with existing and potential customers and to build up loyalty. As you can see, there are numerous ways to achieve your goal of growing your business through email marketing, but you have to take advantage of free trials and learn how they work before signing up for a paid service. Be sure to test out their features before paying for the service, so that you know what you’re getting for the price.

Email marketing isn’t dead. If anything, it’s more important than ever to writing great emails. It’s not hard to understand why: People love getting email newsletters, and they even enjoy receiving promotional messages that don’t bother them too much (or at least aren’t so bad that they unsubscribe right away). But how do you know when you’ve written a good email? How do you know if it will get opened and read? Well, we can help with that! Here are some of our best tips for writing effective emails.

Don’t Buy an Email List

You don’t want to buy an email list. The reasons are simple: it’s not a good investment and it’s not good for your brand or business.

Email lists need to be cultivated over time. They’re built on trust, reputation, and authority—not a one-time transaction where you pay money and receive an email list in return. In fact, it’s against the terms of service of most reputable email providers (including Mailchimp) to purchase an existing database of subscribers because they have no way of knowing how those emails were generated (and if those emails were generated through spammy methods).

It may be tempting when you see offers like “Buy My Email List” pop up in Google search results but resist! These lists are likely full of unengaged people who signed up once years ago but haven’t opened any marketing emails since then—and that means they aren’t interested in what you’re selling anyway!

Clean Your Own Email List

You can’t control what other marketers do on their list, but you can take steps to keep your own email marketing lists clean.

If you’re not already doing so, it’s important that you check your own list from time to time for spam complaints and remove anyone who has unsubscribed from future emails. This gives them a chance to get off your list without having to search for the unsubscribe button (which is often buried in fine print).

On top of that, it’s also important to look out for people who may have updated their email addresses since they first signed up with you. If someone has moved jobs or changed email providers since they subscribed originally, then there’s no way we’ll receive any messages in their inboxes—and it will likely come back as undeliverable when we try sending emails out again later on down the road (or worse yet… get flagged by an ISP as SPAM!).

Use Double Opt-In

Double opt-in is a great way to make sure that your email list is legitimate and full of people who want to hear from you. It’s also the best way to keep your email deliverability rates high, which will help ensure that your emails get through without being caught by spam filters or blocked by ISPs.

To set up double opt-in, simply ask subscribers for their permission before adding them to your list. You can do this anywhere on your website: at the end of an article, in a pop-up window as they leave comments, or even at checkout where they’re checking out (this works well if you have an online store).

Here are some examples of how other sites do this:

  • Popular blogger Scottsdale Homes wants new visitors to sign up for his newsletter so he doesn’t miss out on any readers who don’t visit regularly enough for him to capture their contact info through social media posts or RSS feeds. He has a form right at the bottom of each post asking people who want updates (or want updates in Spanish) when they subscribe via email address as well as name, city/state/zip code so Scottsdale Homes knows how many new subscribers he gets from each post:

Write Compelling Subject Lines and Preheaders

  • Don’t use all caps.
  • Don’t use abbreviations that aren’t commonly used in your industry.
  • Don’t use emoticons in subject lines or preheaders—even if you’re writing to a younger audience!
  • Avoid numbers in subject lines and preheaders, too; they can be confusing and may lead readers to question whether there’s actually any news or information about what the email is about.
  • No question marks (double negatives) or exclamation points (!), either; these are usually only used for fun, casual emails and are best left out of professional email campaigns. And don’t forget—anything lowercase is easier to read than uppercase text, so capitalize only when necessary (e.g., proper nouns).

Don’t Waste Your Preview Text!

Preview text is the short snippet of text that appears in the “eye-catching” area of your email. For most newsletters and marketing campaigns, it’s a good idea to include some kind of call-to-action (CTA) here that points readers toward a landing page or another resource. In other words: don’t waste this space on meaningless fluff or chatter!

Here are four ways you could use preview text for your email marketing campaign:

  • Provide an actionable call to action. If someone clicks on your email, they should be able to take some sort of action with one click—and if there’s more information available about this action, provide it within preview text so people know what they’re getting into before they follow through on their curiosity.
  • Share links to additional content related to the message at hand. This includes blog posts, ebooks/reports/etc., online tools like calculators or calculatrices (yes), video clips…anywhere else where additional information can help answer questions raised by the message itself!
  • Link directly back into the inbox where subscribers may have been unsubscribing because they weren’t getting enough value out of your emails anymore–but now since you’ve provided a clear CTA for them by using preview text wisely (see above), you’ll keep those subscribers coming back for more!

Use a Responsive Email Template

  • Make sure your email template is responsive.
  • Make sure your email is optimized for mobile.
  • Make sure your email is optimized for desktop.
  • Make sure your email is optimized for tablet.
  • Make sure your email is optimized for other devices that can read HTML emails like Apple Mail, Outlook and Gmail’s web interface (though this last one isn’t technically an “email app,” it still counts).

Streamline Your Processes with the Right Email Marketing Tools

Email marketing tools are an essential part of any effective marketing strategy. They can help you automate your email campaigns, track the results of your campaigns, and find new customers. However, many people make the mistake of choosing an email marketing tool that doesn’t align with their business goals or isn’t suited to their particular industry.

If you want to streamline your processes and grow your business through email marketing, here are four questions you should ask when choosing an email marketing tool:

  • Does this tool make my life easier?
  • Will this tool help me grow my business?
  • Can I automate my emails with this software?
  • Will this help me track my email’s effectiveness (and improve it)?

Define Your Mailing List Strategy Before You Start Building Your List

The first step in building a solid email marketing strategy is to define your audience. This means taking the time to consider the people who will be reading your emails, asking yourself questions like:

  • What do they want?
  • Where are they coming from?
  • What are their pain points and fears?
  • Where can you find them online, and what’s their average age/gender/location?

The answers to these questions will help you create messages that speak directly to your customers’ needs and interests.

Edittable Content. Make Sure You Can Edit Everything in the Email Template

This is important because if you can’t edit a template, it means you have to buy the same template over and over again for every email you send. This can quickly get expensive and inefficient since each template is unique, so this will not be an option available to someone who wants to market their business on a small budget or in a limited time frame.

Remember that your emails are one of the best ways of communicating with potential customers, so choosing an email marketing software that makes it easy for them to read through what you have written is essential if you want them interested enough in what you have written about yourself or whatever product/service it may be that will draw them back into future purchases from your company

A/B Test Everything That’s Easy to Test, at Least Once

If you’re starting a new email marketing campaign, or if you want to improve an existing one, A/B testing can be a great way to do that. But before we get into the how-tos of A/B testing, I want to make it clear that this is not just another “do X and your sales will double!” article.

When we talk about A/B testing here at Copyblogger, what we mean is comparison-based testing: comparing two versions of something in order to determine which one performs better. We love this method because it’s usually easy (or at least easier than other methods), fast (especially compared with usability studies), flexible (you can test anything from headlines on landing pages down to ad copy), and powerful enough for even small businesses who don’t have access to huge advertising budgets or armies of testers in their basement.

One caveat: A/B testing does require some extra effort up front—it takes time away from other tasks—so it isn’t for everyone. However, if you’ve been meaning to start A/B testing anyway but haven’t gotten around to it yet because it looks complicated or involves too many steps…don’t worry! Getting started is actually pretty simple once you know how

Think Like a Blogger When Writing Emails (and Always Provide Value)

  • Imagine you’re writing a blog post. That’s right: the same rules of writing apply to email marketing. So what are they?
  • The most important thing is to focus on your readers and provide them with value. Be concise, write in a conversational tone and don’t be afraid to use humor or even a bit of flattery (understated, of course). Don’t forget that content should always come first!
  • Keep links to an absolute minimum; for example, if you have an image in the email, consider making it clickable instead so readers can see what it’s about without leaving their inboxes. Also remember not too many images or widgets—keep them simple and easy-to-use so people can easily scroll through your message without having trouble finding where one starts or ends.

If writing emails isn’t your thing, you can hire freelance writers on Upwork or iWriter. Just upload a job description, and you’ll receive applications from writers who want to work with you. Demand is high, so set up job alerts and be ready to get started once you find the right person.

If writing emails isn’t your thing, you can hire freelance writers on Upwork or iWriter. Just upload a job description, and you’ll receive applications from writers who want to work with you. Demand is high, so set up job alerts and be ready to get started once you find the right person.

I’ve hired several freelancers on both sites and have been happy with the results. I’m comfortable paying $10-$30 per email because it saves me time (and my sanity) in order to focus on other aspects of my business.


Email marketing can be a daunting task, but it doesn’t have to be. With these tips, you’ll be well on your way to writing great emails that encourage subscribers to take action and build your business. Happy emailing!

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