Email marketing is key to lead generation, and lead generation is the key to growing business. An effective email marketing campaign doesn’t just gain you new customers; it also allows you to re-engage old customers and stay top of mind whenever they are in the market for your product or service. Plan first, then execute. Ideally, the bulk of your prep work should be done before you even consider sending emails. An effective email campaign requires a well-thought out idea, followed by targeted selection of lettered recipients. Understand that you aren’t selling until the 3rd step when you follow up with subscribers to respond to their questions and gauge interest. Schedule your emails for maximum delivery performance; the most popular times are Mondays and Tuesdays between 10am and 12noon, Wednesday between 1pm and 3pm and Friday afternoon between 3pm and 5pm. Constantly analyze results to make sure you’re on the right track. Test, segment, strive for quality leads at all costs because they are going to be your first source of revenue. Pay attention to what they say they want and try to figure out how you can help them do it better.
Success with email marketing is like a house of cards. No matter how much traffic you have to your landing page, no matter how awesome your website is, and no matter what you do to increase the conversion rate of this page if you can’t convince your audience to subscribe to your emails- you won’t generate any leads. Emails and newsletters are a great way to get the attention of your prospective clients. From there, you can convert those leads into paying clients. Although this is helpful for businesses that are looking for suitable vendors, it can also be used by people looking for jobs. When you are sending emails to your clients and customers, you should always make sure that the email for lead generation is personalized. Use the name of the recipient in a sentence and mention or ask about their family members. You can even ask them if they have some personal dream or goal that they are planning to achieve. When you address your clients and customers by name, they will feel special, especially when they feel that you truly care about their needs, desires, and personal life. Lead generation emails are best when they’re tailored for your target audience. Keep the content relevant to your market, where you can include relevant information about your business and industry that will pique their interest. Plus, the more you tailor emails for individual interests and needs, the more attention you’ll likely get. Overall, lead generation email strategy is a highly personal one—but it’s also one that can be incredibly effective.
Another way to improve your email marketing strategy is to segment your database. Observe which segments have been the most responsive to your emails, and then tailor your future emails to them. For instance, if you send out an email to a certain segment that sells well then do more of the same–make it more personal, add more value, etc. Something you may not have considered is that those who buy from you online may not be the same ones who are going out and asking people personally. By segmenting your database you can figure out who they are and focus on them as well. If you don’t know how make sure you start with this free guide on email marketing strategy. People form beliefs, opinions, and ideas about businesses all the time. What they read online, what they see in streets, comments from friends, and testimonials will have an effect on the companies that they do business with. Whether you are marketing products or simply just trying to improve your customer base, you should always consider email campaigns and tasks they entail in order to gain a competitive advantage.
Email is one of the most powerful tools you can use to generate leads. It’s proven, it works, and it’s cost-effective. That said, there are some key elements you need to know in order to get the most out of email marketing for lead generation. So let’s dive right in!
Know your audience
To be successful, you need to know your audience. Who are they? What do they want? What do they need? And what do they like or dislike? Understanding this is the first step in creating an effective email marketing campaign.
Next, think about what you can offer them—or better yet, what solution your product or service provides that will help them achieve their goals. The more specific and targeted your message is, the more likely it will be read by your target audience and generate a positive response from them. This means focusing on one very specific topic in each email (like how to increase sales with Facebook ads), rather than talking about all of the different ways someone can improve their business (such as by improving their SEO visibility).
Define your lead generation goals
Defining your lead generation goals is the first step to creating a successful campaign. This includes understanding the needs of your target audience, defining the metrics you will use to measure success, and setting a time frame for how long you want this campaign to run. You should also think about how much money or resources you’re willing to spend on this effort as well as any challenges that may arise during the process.
Have an attractive offer
You’ve already done the heavy lifting of identifying your target audience and developing a compelling message. Make sure that you have an attractive offer for them to consider. Here’s what you need to consider when creating a lead generation campaign:
- The offer should be relevant to the audience. If it isn’t, they’re unlikely to take action on it or view it as valuable information. Instead, they’ll just delete the email without reading it—and won’t see any value in doing so.
- The offer needs to be attractive. If people don’t get excited by what you’re offering them, your chances of getting them interested in your business will drop significantly (if not fall right through the floor). This doesn’t mean that everything has to be shiny and new; but if something is too old-fashioned or dated, people may not find themselves drawn toward it either way.”
Focus on frequency and segmentation
You’ve already learned how to segment your audience. Now you need to know how often you should send emails.
The frequency with which you send emails depends on the type of lead generation campaign you’re running, as well as its purpose. The best way to determine this is by testing different frequencies and seeing which yields the highest response rate and ROI (return on investment). You can do so by sending an email every day for a week, then once a week for a month, then twice per month, etc., until you find what works best for your business.
To make sure that each email has the greatest possible impact on your audience’s behavior, be sure that they are relevant and timely in nature; don’t just send out generic messages about deals or sales without giving them any reason why they should care about it at all!
Keep it mobile-friendly
- Use mobile-friendly email templates
- Use mobile friendly images
- Use mobile friendly fonts
- Use mobile friendly links
- Use mobile friendly buttons (for example, the “Call Now” button)
- Ensure that your forms are optimized for smartphones. Optimize form fields by making them large enough to be tapped with a finger and avoid using drop-down menus if possible. And don’t forget that you can ask people to take a photo of their business card instead of typing it in!
Personalize the emails
Personalizing the emails of your marketing messages is an effective way to get your leads engaged. The more personal you can make the email, the better chance you have of converting them into customers or buyers. You should always make sure that you’re using their first name in the body of your email and addressing them by name with salutations like “Dear [First Name]” or “Hi [First Name],” but there are other ways to add a personal touch as well:
- Use data to personalize subject lines – Using data from previous interactions or current behaviors can help inform how you craft future emails. For example, if someone has visited your website multiple times before contacting customer support, it makes sense for a sentence about returning visitors at the top of an email welcoming them back for another visit (or if they need help finding something on site).
- Personalize content – This might include adding images from previous conversations into templates so that these messages feel more personalized when sent out through automation software like MailChimp or Drip.[
Optimize the email copy.
The most important part of your email copy is the subject line. This is where you’ll grab your reader’s attention and convince them to open the message. The body of the email should then be used to sell your product or service, while also pointing out any special offers that are available. Finally, use a call-to-action (CTA) at the end of your message to tell readers what they need to do next if they’re interested in working with you—it’s an easy way of getting them from reading about you in their inboxes all the way through making a purchase!
Be sure not to overdo it with social proof: a few testimonials or quotes from previous customers can go along way towards convincing others that this is worth checking out!
And remember: there are many different formats available for sending emails, so make sure that whatever one you choose will work well on mobile devices too!
Email is a powerful tool for B2B lead generation. Leverage these tips to get the most out of your email marketing efforts.
From personalized emails to automated campaigns, email is a powerful tool for lead generation and business growth.
Email is a great way to build relationships with your customers as well as increase engagement, brand awareness, and ROI. If you’re looking for ways to get the most out of your email marketing efforts — or if you just want some pointers on how to get started — read on!
Email marketing is a powerful tool for B2B lead generation. Leverage these tips to get the most out of your email marketing efforts.