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Email Marketing Tips For Small Businesses

There are many strategies to grow your business online, but one important component is email marketing campaigns. If you’re wondering which direction to take with your marketing, this is an excellent place to start. while there’s no ‘one size fits all’ strategy for email marketing, there are techniques you can use to create successful campaigns that will help to grow your business. As you work to get your business email marketing strategy firmly in place, it is important that you look for new ways to reach out and build your customer base. Keep in mind the tips and advice we’ve shared here for building your small business brand, expanding your reach, enhancing customer engagement and informing customers about promotions. Whatever you do, always keep in mind that your main goal is to get more customers and turn them into regulars. Set up the right strategies to effectively communicate with your subscribers, and don’t give up on your email marketing endeavors. No matter what your business type is or what you are trying to achieve, an email marketing strategy will help you. Communications is so fundamental when it comes to generating, nurturing, and acquiring all leads necessary. These email marketing tips will empower you to create a winning strategy for your business.

So many businesses are starting to use email marketing as a way to promote their brand and get their name out there. It’s an extremely effective tool, but if it’s not done well, it can have the opposite effect of what you want or even hurt your business’ image completely. Here are my tips on how businesses of all sizes can make sure they’re doing email marketing right:

Segment your email list.

It’s important to segment your email list so that you can send the right message in the right way to each group. You’ll need to get as much information about your audience as possible. This will help determine which segments are most important for you, and how they should be treated in your marketing strategy.

The good news is that there are many ways you can gather data on who is receiving your emails and what they’re interested in:

  • Referrals – If people refer friends or family members, ask them what interests those people have, so that you can create a more relevant experience for them
  • Surveys – Ask customers who sign up through an online form what they like and dislike about products/services offered by competitors (but don’t reveal this information unless specific permission has been given), then use this info when deciding on future offerings

Offer unique content.

Content that is relevant, interesting and engaging is what you need to offer your audience. Your content should be unique in relation to the rest of the things they’re seeing in their inboxes.

It’s important that you understand what your audience wants from you and what will make them open your emails. Asking yourself questions such as “What do they value?” and “How can we help them in their lives?” will give you a good place to start when creating content for your email marketing campaigns.

Your emails should also contain valuable information that helps motivate people take action or learn something new about your business. The content should be accessible for all types of readers – whether they’re visual learners or auditory learners based on their personality type (or both!).

Create a strong subject line.

The subject line is one of the most important factors in whether or not your email gets opened. If you want people to actually read what you’re sharing with them, it must be relevant and engaging.

The best way to do this is by making your subject lines personal and specific: “How I Got 1,000 Subscribers In A Month” instead of “A Success Story From Our Team Member Bob Smith.” You can also try using numbers (such as “How To Increase Conversions By 10% With Email Marketing”) or questions (like “What Are The Top Three Mistakes That Small Businesses Make With Their Email Marketing?”). While these aren’t always the best way to go because they can seem too salesy or pushy, they will certainly help get more eyes on your message at least once before being deleted unopened into oblivion!

Use the right voice.

  • Use a conversational tone.
  • Be consistent with your brand’s voice and the message you’re trying to convey.
  • Don’t be afraid to use humor, if it makes sense for your audience.

Focus on a single CTA.

When you’re writing an email, be sure to keep your CTA simple and clear. There are three things that you need to consider when choosing a CTA:

  • Make sure the CTA is relevant to the content of your email. For example, if you’re sending out a newsletter about upcoming events, customers probably won’t want to see a “sign up” or “get started” button. Instead, use something like “click here for more info,” or “learn more.”
  • Make sure it’s easy for customers to find. Don’t make people hunt around for what they need; give them options like “subscribe now” or “learn more” instead of trying too hard with complicated phrases that may confuse readers (like “click here!”).
  • Make sure it’s easy for customers to complete their CTA actions once they’ve found what they’re looking for! If possible, make this as easy as possible by using radio buttons (which only allow users one option) instead of dropdowns (which let users choose multiple options). A good rule of thumb is five clicks from start page=success rate < 5%.

Use A/B testing.

A/B testing is a simple way to get more conversions. It involves sending two versions of your email to subscribers and seeing which one gets better results. You can use this method to test almost anything, like subject lines or the layout of your website.

The best part about A/B testing is that it’s easy and free! All you have to do is set up two versions of whatever it is you want to test and send them out at the same time. If one version performs better than another, then pick that one as your standard email campaign. The worst-case scenario here is that you’ll decide not make any changes at all—and that’s still valuable information!

To get started with A/B testing, check out Splitly (which has an awesome free plan) or Google Analytics’ Content Experiments feature (which has some limitations but still works great).

Consider mobile users.

Consider the mobile user. Email marketing is a great way to reach your customers, but it’s important to realize that many of your readers are not using computers all day long. In fact, over 30% of emails are opened on mobile devices. This means that if you don’t take steps to make sure your email is optimized for mobile, you could be losing out on an entire segment of potential readers who may not even bother opening your emails because they look unappealing or difficult to navigate when viewed through a mobile device.

To ensure that everyone can access your content and find what they’re looking for easily, make sure your emails are responsive and easy-to-read both online and off:

  • The subject line should clearly state what the reader will gain by opening it (e.g., “5 Tips To Boost Sales In The New Year”).
  • The body text needs to be succinct; avoid lengthy paragraphs or bullet points with more than five items at one time (they become difficult to read).
  • Use subheadings within paragraphs as well as bolded words so that people can scan through quickly without losing any information along the way (e.g., “This month we’re going over five ways…”).

Send at the right time.

When you send your emails is just as important as what you send.

The first thing to consider is when your customers are most likely to read their emails. If you’re sending an email newsletter, it’s a safe bet that subscribers will open the email on Monday morning. However, if your target audience consists of office workers in San Francisco and New York City, they might not check their inboxes until after work or even on the weekend—which means the best time for them to see your message would be late afternoon on Friday. On the other hand, if you sell products based around weekend activities like hiking or camping (or any other activity), then sending an email mid-week may be more effective for reaching these potential customers more often than once per week.

Email marketing is an excellent way to get your business’ name out there, but you have to do it right so people open your emails and not just delete them.

Email marketing is an excellent way to get your business’ name out there, but you have to do it right so people open your emails and not just delete them.

This can be done by following some simple rules:

  • Focus on the email subject line. This is where you get to make a great first impression, so make sure it’s good enough that people decide to open your message when they see it in their inboxes!
  • Provide value up front. The first thing that potential customers will see in an email they open is what you’re offering, so make sure that whatever product or service you’re selling is appealing through its description and price tag (if applicable).
  • Be brief with the body text of each message. If people don’t read all of what you have written out loud—or at least most of what’s important—then why waste time writing everything down at all?


Email marketing is an excellent way to get your business’ name out there, but you have to do it right so people open your emails and not just delete them. This can be difficult for small businesses that don’t have a big budget for this type of advertising, but it’s still worth trying out. If nothing else, these tips will help you figure out what works best with your audience.

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