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Email Marketing Tips For Startups

Email marketing has been proven to work time and time again; therefore, it’s a great way to quickly find new customers. Unfortunately, your emails will go straight to spam if you aren’t careful. These tips can help you take your email marketing to the next level. In today’s digital marketing landscape, email marketing has the potential to be a beneficial tool for startups. A company should weigh all of their options before deciding whether or not to utilize email marketing campaigns. Email marketing can be a tricky game for a startup to play, but if you know your clientele, and you have a solid list of interested groups who can benefit from your services/products, then this type of marketing can be extremely beneficial to your business.

There are plenty of businesses that reach out to their customers via email each and every day. With the rise of social media, however, it can be tough for startups to stand out from the crowd in terms of email marketing. Luckily, there are plenty of email marketing tips available to help businesses maximize their potential and make their emails as effective as possible. In this article, we will explore a few of these tips and discuss how they can be implemented. To sum it up: to make your email marketing campaign for startups a success, personalize your emails. Include a personal or friendly tone, short, simple and clear call-to-actions, and offers that are relevant to the customer (such as discount codes, offers or rewards). Work on integrating sales copy into the body of the email rather than just having spammy sales messages at the bottom of each email. And lastly, scale a reliable marketing automation tool to help you manage results so you can keep track of response rates and engagement.

Email marketing is not dead. In fact, it’s alive and well. The key is to make sure that you’re using the right tools for your business and creating a great experience for your customers. I’ve worked with startups my entire career and have seen many of them fail because they didn’t use email marketing effectively enough or at all. Email can be one of the most important channels in your marketing strategy if done right, so let me share some tips on how to do just that:

Clean your email list

  • Clean your email list.
  • How to clean your email list manually.
  • How to clean your email list automatically.

Send the right message at the right time

One of the most important things you can do to improve your email marketing is sending emails at the right time.

There are several factors that go into determining when a person is most likely to open your emails. These include:

  • The time of day or night (early morning, lunchtime, late afternoon)
  • The number of emails they’ve received recently (more than five or six in one day will make them less likely to open yours)
  • Their location (a mobile user who is out and about may be more receptive than someone sitting at their desk with dozens of unread messages in their inbox)

Provide value to customers.

To start, you need to provide value to your customers. If you can’t do that, no one will read your emails in the first place.

This is easier said than done, but it’s also impossible without doing this step first. The good news is that there are plenty of ways to provide value!

You can give away a free trial or discount code for a product or service they may not have thought was worth spending money on before, or offer product recommendations based on some information you already know about them (their location and interests). You can send an email explaining how something works and why others like it so much—for example, an email with instructions for setting up Google Analytics so that people can track who visits their website would be extremely valuable for any startup looking for more traffic and exposure!

Or maybe your startup has something unique about itself—like its founder being able to speak three languages fluently—and you want people who share those interests (or just like learning new things) in particular because they’re fans of international travel? Then use personalization through segmentation: create multiple categories based on user behavior or demographics like location/language spoken/etc; then send customized messages tailored specifically toward each category instead of sending blanket messages across every single person who downloaded an app update yesterday morning at 8AM PST..

Use a third-party email software.

There are a lot of email marketing tools out there, and it can be hard to decide which one is right for your startup. Luckily, we’ve already done the research for you and found that MailChimp is the best option for most startups.

MailChimp has everything you need to start sending successful campaigns from day one:

  • Sign-up forms that collect more leads with better conversion rates than other sign-up forms
  • Beautiful templates that look great on any device or screen size—and they’re easy to personalize even if you’re not a designer.
  • Email automation software that helps you send the right message at the right time so everyone gets what they want when they want it most (including welcome emails with tips on how to use your product).

Personalize your email messages.

Personalizing your email messages is an important way to build trust and improve engagement. The best way to do this is by using data from the customer’s previous interactions with you and your business.

  • Customer name: Use the customer’s name in every email message that you send them, as well as their address, phone number and other contact information where possible.
  • Location: If a user has given you their location through a form field or on-site search engine, then use it! There are many ways that users can provide this information freely; make sure they know how valuable it is when they do so.
  • Preferences & purchase history: If you can identify any preferences or past purchases (e.g., “Do you like beer or wine?”), then ask about them in your next message! You can also display relevant offers based on these preferences by creating targeted lists based on users’ buying habits before sending personalized campaigns out into the world through our platform at Listrak Email Marketing Suite® . This will help increase conversions by showing customers what they want before they even ask for it!

Maximize your subject line.

  • Use short, compelling subject lines. The subject line is your first opportunity to catch your reader’s attention and set the tone for what’s inside. Make it count!
  • Use verbs in subject lines. Verbs are action words, so they make a great choice when crafting your email titles. For example, you could write “Get [insert product name] today” or “Reserve [product name] now.”
  • Use numbers in subject lines. Numbers are another way to get readers’ attention with a less-is-more approach: Try writing something like “10 reasons why we’re better than our competitors” or “3 ways [your company] can help you achieve [your goal].” You can also include multiple numbers in one email by using plural nouns and verbs instead of singular ones—for example, try “5 ways you’ll love working with us” instead of just “One way.”
  • Ask questions in subject lines. Instead of making statements about what you offer (e.g., “We make delicious cookies”), ask questions that will encourage customers to open up their inboxes to find out more information about the question being asked (e.g., “Do you want delicious cookies?”). This tactic works especially well if there’s an element of surprise involved—for example: If one cookie maker says its products aren’t always good enough for sale but another company says theirs taste amazing every time without fail; which would be better suited for consumers who like surprises?

Design your emails for mobile first.

It’s no secret that the majority of email recipients check their inboxes on mobile devices. According to Litmus, mobile email opens were up by 34% in Q3 2018 compared to Q3 2017, while desktop opens dropped by 51%. In other words, if you want your emails to be opened, you need to design them for the small screen.

While there are plenty of tools out there for creating responsive emails (Campaign Monitor and MailChimp are two great places to start), I recommend using a free template from MailerLite because it’s incredibly easy to use and yet still looks professional enough for most purposes. Plus, it allows you set up a drag-and-drop builder so you can change elements like fonts and images without having any coding experience at all.

A/B test your emails.

Split testing is a method of comparing two versions of a web page to determine which performs better. A/B testing, or split testing, works by sending one version of an email to a random sample of your subscribers and then comparing the results. You can test things like subject line, offer, layout and more.

Segment your audience.

One of the most important steps in crafting your email marketing strategy is to segment your audience. Segmenting means finding groups of people that have similar interests, buying patterns, and/or online behaviors—and then sending them emails targeted specifically to their needs.

Segmentation allows you to tailor messages that speak directly to each group’s unique needs, helping you market more effectively without sending too many irrelevant messages or getting bogged down in subscriber management tasks. In addition to making sure that emails are relevant and engaging for subscribers, segmentation also helps reduce bounce rates by ensuring that every message is seen by someone who wants it (i.e., someone who has opted into receiving communications from your brand).

Here are some examples of ways you can use segmentation:

Include a powerful call to action in every email.

Use a call to action in every email.

Including a call to action in your emails will make them more effective, whether you’re asking recipients to share the content or read more about your products and services. The best type of call to action is a link that goes directly to whatever it is you want them to do—whether that’s purchase something, sign up for an email newsletter or learn more about a specific product or service. In order for this strategy to work, though, make sure the link directs people where they need it: if they just clicked on the link and were taken somewhere entirely different from what was intended—or worse yet nothing at all—they won’t be happy with your message or brand. Your call-to-action should also be simple and clear so that readers know exactly what they’re supposed as soon as they see it (and can quickly act).

Email marketing is not dead and there are proven ways to make it work for you

Email marketing is not dead, and there are proven ways to make it work for you. Email marketing can be a great way to reach your customers and help you build a long-term relationship with them.

Email marketing still provides the same benefits as it did in the past: it’s cheap, easy to set up, scalable, and has a high ROI (return on investment). While email campaigns are becoming less effective than they were in years past due to increased competition for reader attention and subscriber fatigue from over-marketing, there are still several strategies you can use that will make sure that your emails stand out from the crowd.


Email marketing is not dead and there are proven ways to make it work for you. By focusing on the right metrics and using the right tools, you can build an email list that works for you and your business.

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