Email marketing is still one of the most effective inbound marketing tools available, and an easy way to increase sales or nurture leads. When you’re ready to invest time into creating the perfect email for your audience, these tips can help you get started with email marketing. HubSpot is one of the most comprehensive SaaS platforms available today. It allows you to create and nurture email marketing campaigns, landing pages and more, with a wide range of features that enable you to provide amazing customer experiences. Writing a newsletter is as much art as it is science. It involves creativity, strong writing skills, and the ability to communicate clearly. There will be bumps in the road, and you may not see instant results, but if you keep at it with good quality content, those are things that will pay off in the end.
You’ve heard the saying that email marketing is dead. It’s been said many times: “Email marketing is dead, and only Facebook ads will work for your business.” This couldn’t be further from the truth. In fact, email marketing is more important than ever before because it allows you to communicate directly with your audience without relying on social media algorithms or publishers to help deliver your message. In this article, we’ll explore some of the most effective ways to use email marketing to grow your business today.
While email marketing isn’t a new concept, it can be challenging to figure out which strategies are most effective.
While email marketing isn’t a new concept, it can be challenging to figure out which strategies are most effective. Email marketing is still a powerful tool that can be effective in many different ways—because of this, it’s important to consider how you want your emails to look and how you want them to function.
Email marketing allows you to reach people quickly and easily because they are more likely to check their email than they are social media sites or text messages (or even voicemail). It also has some advantages over other types of advertising: it doesn’t cost as much money upfront; it allows companies access to data about what works best; and emails have higher clickthrough rates than other types of ads do.
1. Automate Your Email Marketing
- Automate Your Email Marketing
Email marketing automation is an essential part of any effective email strategy, but it’s not as simple as it sounds. You’ll need to set up a tool and then use that tool to schedule your emails or let it do all the work for you—and that’s only if you’re using one of the many available tools out there!
One popular option is Mailchimp, which allows users to create automated campaigns and send emails at specified intervals (e.g., every three days). If this sounds like something you’d be interested in doing yourself, there are plenty of resources online explaining how to set up an automated campaign with Mailchimp. However, if this type of thing isn’t within your wheelhouse and/or exceeds your budget (and we understand why), there are other options available as well:
2. Personalize Your Content
- Personalize your content.
One of the best ways to get your users engaged with you is by personalizing the content that they see. This can be done in a number of ways, including:
- Using their name in an email subject line or body copy.
- Showing them offers based on where they live (i.e., local deals).
- Offering recommendations based on their purchase history and browsing habits.
3. Make it Easy for People to Reach You
You should make it as easy as possible for people to reach you.
Doing this can mean the difference between a customer buying from you or going elsewhere.
Including your phone number in prominent locations on your website, such as the top of every page, is one way to encourage customers to contact you. Be sure that your phone number is correct and always up-to-date!
Also ensure that all of your email addresses are correct—your main company email address should be easy to find and read. If someone messages an incorrect or spam trap email address, don’t be afraid to tell them so they can try again!
4. Be Clear in Your Subject Line and Headline
Your subject line and headline are the two most important elements of your email. They should be clear, concise, and descriptive.
Your subject line should describe what the email contains and why it is relevant to the reader. If you’re sending a generic template (which you shouldn’t be doing), use an action word like “reminder” or “update.” A good example of this would be: “Reminder: Your Appointment Tomorrow”
Your headline should tell readers what they stand to gain from reading through your content. It should be actionable (meaning that it gives them something they can do) and relevant to them as individuals or businesses depending on how many people will receive this particular email—something like “7 Tips for Improving Your Website Security” might not work too well if every single person in your contact list were an IT professional working for Google!
5. Optimize for Mobile
Optimizing for mobile is already a best practice, but it’s also important to consider how your emails look on mobile. For example, if you’re using images in your email campaign, make sure that the image size is appropriate for viewing on a small screen. It’s also likely that users will be reading the content of your email on their phone—so make sure it’s readable!
There are many other ways to optimize for mobile:
- Use responsive design. Responsive design means that your website will automatically adjust its layout based on the device being used (desktop vs phone). Learn more about responsive design here: https://supportcenter-homepage1.zendesk-com/hc/en-us/articles/202128606-Resizing-Your-Website-for-Different-Devices#_ga=2.127840370.1938665710.-1450335581
6. Timing is Everything
You may have heard it before: email marketing is a numbers game. The old adage goes “the more you send, the more likely you are to get results.” While this is true, just because your emails are getting opened doesn’t necessarily mean that people are taking action.
To ensure that your emails are being read and acted upon, HubSpot recommends sending them at the right time of day—namely, when your target audience is most likely to engage with them. Here’s how they break down:* Weekday mornings: 9:00 AM – 11:00 AM* Weekday afternoons: 1:00 PM – 3:00 PM* Weekend mornings/early afternoons (including holidays): 10 AM – 12 PM/1 PM – 3 PM* Weekend evenings (including holidays): 7 PM – 8 PM/9 PM
7. Optimize for Preview Pane Viewers
You’re probably familiar with the term “responsive design.” It’s a way of building websites that automatically adapts to the size of your screen, whether you’re surfing on your mobile device or using a desktop computer.
Responsive designs help ensure that your website looks good no matter what device you’re using to access it. Using responsive email templates is similar: it ensures that your emails look equally great in all inboxes—from desktop computers to mobile devices—so readers have the best experience possible when reading them.
While there are some differences between responsive HTML and email template design, both can help you optimize for preview pane viewers (that is, anyone who opens an email directly in their inbox instead of waiting until they get back to their computer).
8. Include an Engaging CTA
When you’re writing your email, you should also think about how to create a call-to-action that gets people to click. The best way to do this is by asking yourself the following:
- Is my CTA relevant?
- Is it clear?
- Is it concise?
- Is it actionable?
If your CTA doesn’t meet these criteria, then you should consider revamping it until you find one that does fit the bill.
9. Use GIFs, Videos, or Images
But there are other ways to add personality through email marketing. GIFs and videos are a great way to add fun and personality, but they can also be used to help explain a concept or convey important information in an engaging way:
- A gif of your CEO shaking hands with a client could show off the trust you have in your product by showing it being used in real life
- A gif of your product being used is effective for proving its value
- Simply including an image from inside the company can demonstrate that you’re an actual person who works there
10. Consider Your Sending Schedule
Consider Your Sending Schedule
Email marketing is a powerful way to engage your customers and grow sales, but it’s not without its pitfalls. One of those pitfalls is that emails can be seen as intrusive if they arrive at the wrong time. In addition, some people might find them more useful if they arrive at a specific time of day rather than just whenever you choose to send them. There are lots of factors that go into determining when it’s best to send an email campaign—from the time zone where your subscribers live to their work schedules and personal preferences—but here are some general guidelines:
- High-priority messages should be sent within two hours before or after sunrise on weekdays (for example, between 7 AM and 9 AM Eastern for east coast subscribers) because this is when most people check their inboxes first thing in the morning.
- Lower priority messages may get better results if they’re sent outside these times so that they arrive during lunchtime or after work—but make sure you don’t spam your subscribers!
These email marketing tips will help generate leads and drive conversions on your website!
Email marketing is a great way to reach your target audience, and it’s one of the most effective methods for generating leads and driving conversions on your website.
Email marketing is also a great way to build a relationship with customers, which can help nurture prospective customers into becoming new customers. In fact, research from the DMA shows that 91% of consumers prefer companies who use email marketing over those who don’t.
When you’re ready to start emailing your audience through HubSpot, use these tips to make sure you’re creating effective emails that generate quality leads:
Email marketing is an effective way to drive leads and conversions. These strategies will help you get the most out of your email marketing campaigns.