Email width is the space between a text element and the side of its container. The term usually refers to messages opened in desktop or laptop email clients. Nowadays, mobile devices become more and more popular, so emails are viewed on mobile phone’s screens. That’s the reason why you should use these email marketing width best practices before sending newsletters and other marketing emails.

Email marketing width is the width of the email (in pixels) before it gets viewed in its full form by a customer. In the past, the conventional email marketing width used to be a few hundred pixels for basic layout. But with the introduction of dynamic content and image resizing capabilities, it is now possible to create marketing emails with a much more graphical look. The question that arises then is: what’s the optimal email size? Although there is no hard and fast rule as to how big an individual email should be, experts suggest that keeping it within 400 px of its original size is ideal (especially for mobile).

Email Width Best Practices

Email width is one of the most important considerations when designing emails for your company. It’s important to keep in mind that different email clients will handle the width of your emails differently, so it’s important to test out different sizes to see what works best for each client.

Here are some tips for creating an optimal email width:

-Don’t make your emails too wide. Optimal width is between 600 and 650 pixels for desktop users and between 640 and 700 pixels for mobile users. If you go above these numbers, there’s a chance that your email will be cut off on smaller screens or phones with smaller resolutions.

-Make sure your email fits in the inbox. If it doesn’t fit, it could get sent directly to spam by some email clients (like Hotmail).

What’s the ideal width for email marketing?

If you’re a marketer, you know that your open rates are a key metric that tells you how well your campaigns are doing. The wider your emails are, the more likely your recipients will be to read them. The narrower they are, the less likely they’ll get opened.

So how wide is too wide? In short: there isn’t one! As long as your content is compelling and relevant to the recipient, there are no hard-and-fast rules about what size works best for email marketing. However, there are some guidelines you can follow to make sure your emails don’t look too bulky or intimidating:

1) Make sure that any images in your email are relevant and useful to the reader. If they aren’t necessary for understanding what you have to say, don’t use them!

2) Use bullet points when possible so that important points stand out clearly from each other; they also make it easier for readers to scan through quickly if they don’t have time to read through every line of text at once.

3) Don’t forget about whitespace! It helps break up text visually so it doesn’t feel

The Right Width for Any Device

The Right Width for Any Device

Email marketing is a crucial part of your business’s overall marketing strategy. Your emails need to be engaging, informative, and easy to read so that you can get your message across in a way that helps you connect with potential customers.

One of the most important things to keep in mind when designing email marketing campaigns is keeping the width of your content at a reasonable level so that it’s accessible on any device. If your content is too wide, it will not fit on smaller screens like phones or tablets, which means users won’t be able to view it properly.

If you want to make sure that every one of your readers can see your email, here are some tips for creating content that has a good width for every device:

  • Make sure that images are sized appropriately so they don’t take up too much space in the email itself.
  • Use short paragraphs so that each line doesn’t go across more than half of the screen (this could make reading difficult if someone is using mobile).
  • Use bullet points instead of long sentences whenever possible; this makes it easier for users who are scanning through emails quickly or skimming because they’re looking for something specific first before reading everything else!

Use attention-grabbing headlines.

The best emails have attention-grabbing headlines.

That’s the first thing you should do when you’re writing an email: get the reader’s attention. Without a headline, they’ll probably just trash your email and move on, so make it count!

There are a few things you can do to make sure your headline stands out:

  • Start with “Dear [name]” or “Hi [name].” This is just a small tweak that will make your email seem more personal and friendly, which is always a good thing in email marketing.
  • Use numbers. This will help with getting people to open the email, as well as getting them to read it more thoroughly once they’ve opened it.

Ensure that you’re including a clear call to action (CTA).

The best way to ensure that you’re including a clear call to action (CTA) is to write it exactly as you would if you were telling someone in person what to do next. If your CTA is “Click here,” then say “Click here” out loud. If it’s “Sign up,” then say “Sign up.” If it’s “Get started,” then say “Get started.”

If you’re having trouble writing the CTA, try this: write down what you want people to do next, then put yourself in their shoes and imagine what they might be thinking or feeling when they read your email. Then use that information to craft the CTA.

Use personalization in your emails.

Personalization is a great way to engage your customers and differentiate yourself from the competition. It also builds trust, which is important when you’re selling something.

Personalizing an email means using the name and other information about the recipient to make it feel more personal, like they’re being spoken to personally. You can do this by using their name in the subject line, including their first name in the body of the email or even adding some information about them directly into your copy.

For example: if you sell shoes, you could write something like “Hi [first name], thanks so much for signing up for our newsletter! We know how hard it is to find comfortable shoes that look good on every occasion, so we hope we can help.”

Keep email copy short and sweet.

This is a common mistake that many marketers make: they try to cram their message into one long paragraph. Though it may seem like a good idea at first, this is actually the worst thing you can do.

For starters, it makes your email harder to read, which means fewer people will actually bother to read it. And if they don’t read it, there’s no way for them to understand what you’re trying to say.

This can also hurt your company’s brand image; if the recipient doesn’t trust the content of your emails because they’re too wordy and hard to understand, then why should they trust anything else that comes from your company?

So keep your copy short and sweet—you’ll be able to get your message across while still making sure people are paying attention!

Always test your emails before sending them out.

Email marketing width is the most important aspect of your email. It’s what makes your message readable and clear, so you want to make sure it’s just right. To do this, always test your emails before sending them out.

If you’re not sure how to test, here are some tips:

  • Look at the email on different devices. You want all of your subscribers to be able to read the content of your message in a way that makes sense for them. Make sure everything looks good on laptops, desktop computers, tablets, and mobile phones.
  • Check how wide the email looks on different screens—both in terms of how much space is taken up by the text itself and how much space is left over for other elements like images or links. You want to make sure that there’s enough room for everything without making it too narrow or too wide for anyone who might be reading it.
  • Test how quickly people can scroll through their emails as well as whether they find scrolling easy or hard with both mouse/trackpad and finger swipe gestures (if applicable).


It’s a complex question, for sure. And one that you should discuss with your email marketing firm to figure out what will work best for your business. Hopefully, this guide is a helpful starting point, but in the end, it’s all about figuring out what works best for your particular business. Good luck!

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