Email marketing is one of the best ways to grow your business (if you’re using it well). In fact, according to Campaign Monitor’s recent “State of Email” survey, 72% of businesses cite email as a top channel for driving ROI. But it’s not just important to make sure you’re sending great emails — it’s equally important that you’re providing examples of great email campaigns to your team. After all, having a few (or ten) email marketing templates at your team’s disposal will save them time and boost the quality of your emails too.

Email marketing is one of the most effective ways to reach out to your customers and drive engagement. But it can be hard to know where to start when crafting your own email campaigns. In this article, we’ll take a look at some of the best email marketing campaigns ever designed, and explain how they worked so well.

What are the goals of email marketing campaigns?

There are many reasons why businesses choose email marketing as their primary PR and marketing strategy. Email marketing can be effective in reaching a wide audience with consistent, relevant communication. Email campaigns can also be customized to target specific customer segments or interests.

Email Marketing Goals

Some of the most common goals of email marketing campaigns are:

1. Acquiring new customers and retaining current customers.
2. Generating leads and generating sales.
3. Raising brand awareness and generating word-of-mouth buzz.
4. Creating customer loyalty and building brand affinity.

Types of email marketing campaigns

Email marketing can be broken down into three main types: transactional, relationship and promotional.

Transactional email marketing is the most common type of email marketing and it’s all about driving sales. A transactional email might look something like this:

Hi [Name],

We hope you’re doing well. We’ve just added a new product to our catalogue that we think you’ll find interesting. If you have any questions, please don’t hesitate to reach out.

Thank you for your time,
[Your Name]

How to design an effective email marketing campaign

Email marketing is a great way to connect with customers and promote your business. It can be used to communicate with potential and current customers, as well as inspire leads and drive sales.

There are a few things you need to consider when designing an email marketing campaign:

1. Who is your target audience?

You need to determine who your email marketing campaign is directed at. Are you targeting current customers, new customers, or leads? Once you know who your target audience is, you can create content specific to them.

2. What content will engage your target audience?

Once you know who your target audience is, you need to think about what content will engage them. Your campaign should include blog posts, infographics, video tutorials, and other types of content that speaks to them. This will help you reach your goals faster and keep your readers engaged.

3. How will you measure the success of your email marketing campaign?

You need to track the success of your email marketing campaign in order to make changes if necessary. This includes things like open rates, click-through rates, and conversion rates. By Tracking these statistics regularly, you can improve your email campaigns over time.

How to set up and manage your email marketing campaign

If you’re on the hunt for how to set up a successful email marketing campaign, you’re in luck. Below are three examples of popular email marketing campaigns from big brands with expert guidance on how to make yours even better.

1. Apple’s “Think Different” Campaign

Apple’s famous “Think Different” campaign is an iconic example of effective email marketing. The campaign featured a series of humorous emails that encouraged customers to break from the norm and think differently about their technology choices. The campaign was so successful that it still lives on today as an iconic example of how to brand and market yourself.

2. Nike’s “Just Do It” Campaign

Nike’s “Just Do It” campaign is a well-known example of an effective email marketing campaign that uses storytelling to connect with its customer base. The story revolves around Nike’s founder, Phil Knight, who challenges customers to chase their dreams and never give up. The story inspires customers to get active and pursue their goals, which in turn motivates them to buy Nike products.

3. Starbucks’ “Race Together” Campaign

Starbucks’ “Race Together” campaign is another great example of an effective email marketing campaign that uses storytelling to connect

What are the best practices for measuring the success of your email marketing campaigns?

There are a few key pieces of data you need to track to ensure the success of your email marketing campaigns.

First and foremost, you need to track open and click rates on your email campaigns. This will tell you how many people have opened your email and how many people have clicked through to your website from the email.

Another important metric to keep an eye on is the conversion rate, which is the percentage of people who actually convert into customers after opening your email.

You can also track other metrics such as impression rate, engagement rate, and reach. All of these metrics will help you better understand the effectiveness of your email campaign and make necessary adjustments in order to improve results.

Email marketing campaigns are a great way to increase sales for your company.

There are many different ways to create an email marketing campaign, and each one can be tailored to the needs of your business.

Some common strategies include:
-Creating targeted emails: When you know your target market well, you can create emails that specifically appeal to them. This can help you reach more people with your message, and potentially increase sales.
-Using email newsletters: Sending out a newsletter every week or so can keep customers up-to-date on what’s new at your company. This can help you build relationships and generate trust, which can lead to more sales.
-Developing powerful email subject lines: A great way to stand out from the competition is by creating eye-catching subject lines. This can encourage people to open your email, and may result in more sales.
-Offering exclusive discounts: If you have products that are in high demand, offer discounts on those products to people who sign up for your email list. This will encourage people to sign up and receive updates from you, which could lead to more sales.
-Running contests: Conducting contests can be a great way to get customers excited about your product or service. This could result in higher sales volume, since

Examples Of Best Email Marketing Campaigns


MeUndies is a clothing company that specializes in providing comfortable underwear for men and women. The company has a blog that provides tips on how to market the company online, as well as posts about the products that MeUndies sells.

One of the ways that MeUndies promotes its products is through email marketing. The company uses email addresses to send subscribers special offers and updates about new products. For example, if a customer signs up for the company’s email list, they may be sent an offer for free shipping on their next purchase.

Another way that MeUndies promotes its products is through social media. The company has a Facebook page and a Twitter account, both of which are used to share information about new products and to interact with customers.

Overall, MeUndies’ blog is an effective way to promote the company’s products and to connect with its customers.


Airbnb is a website where people can find rooms to rent in different parts of the world.

Some of the best email marketing campaigns that Airbnb has run include:

1. Launching a series of email newsletters called “Reasons to Love Airbnb.” This campaign aimed to get users to sign up for Airbnb’s email newsletter and learn about the different benefits of using the site. In particular, they focused on how Airbnb makes traveling easier and more affordable.
2. Creating exclusive deals for verified guests only. This gave verified guests an advantage when it came to finding places to stay, as well as discounts and other benefits.
3. Offering travel tips and tricks in their email newsletters. This helped new and potential Airbnb renters get started quickly and troubleshoot any issues they might encounter while traveling.
4. Focusing on customer retention through targeted offers and gamification elements in their emails. For example, they would offer free nights if users booked three nights in a row or points for referring friends to Airbnb.

Campaign Monitor

There’s no question that email marketing is one of the most effective ways to connect with potential customers and drive conversions. It’s also a great way to build relationships with your followers, as well as create a sense of community among your followers.

Below are 10 examples of some of the best email marketing campaigns. Take a look and see which one inspires you the most!

1. Nike+ Running
Nike+ has been doing some amazing things with their email campaigns lately. Their latest campaign is called “Just Do It.” The campaign asks people to take a photo of themselves running, and then post it on social media using the #justdoit hashtag. This campaign was incredibly successful, driving 2 million visits to Nike’s website and generating over 1 million likes on Instagram!

2. Birchbox
Birchbox is a monthly subscription box that offers beauty products from top brands like Anastasia Beverly Hills, Benefit Cosmetics, and more. Their latest email campaign features six different challenges, each with its own rewards. For example, one challenge challenges subscribers to try seven different lip balms in one month. If you complete all six challenges, you get a free full-sized product!


1. Amazon started their email marketing campaign in 2006 and it has been incredibly successful. They use a variety of email platforms to reach their customers, including their own email product, A9.

2. They have a series of emails that they send out to new and existing customers on a regular basis. One example is their “Amazon Prime Day” campaign which offers exclusive deals on items that are sold on Amazon.

3. Another great email campaign that Amazon runs is their “Christmas Gifts” campaign. This campaign features unique holiday gifts for Amazon Prime members, including a Kindle Fire HDX tablet.

4. They also have a “Summer Savings” campaign which offers exclusive deals on items that are typically sold during the summertime, such as beach towels and pool toys.


It can be hard to know where to start when it comes to creating an email marketing campaign. With so many different options available, it can be tough to figure out what will work best for your business. That’s why I’ve put together this list of examples of some of the best email marketing campaigns that are currently working in the industry. Hopefully, by seeing these campaigns firsthand, you’ll be better equipped to create a successful campaign of your own.

Similar Posts

Leave a Reply

Your email address will not be published. Required fields are marked *