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Examples Of Email Marketing Tools

Email marketing is a powerful way to reach customers, build brand awareness and promote your business. But that power can be squandered when not planned out correctly. For those just learning how to write effective marketing emails, there are many different email marketing tools at your disposal. A lot of companies settle for this situation because they’re not ready to invest in a tool to simplify the process. However, email marketing tools don’t necessarily have to be expensive. You can find plenty of free email marketing tools that can help you save time and money.

Read on for our list of the top free email marketing tools:

1. HubSpot Email Marketing

HubSpot just released a free email marketing product that can meet many of the transactional email requirements of small firms. HubSpot is arguably best known for its marketing automation platform.

HubSpot Email Marketing’s free edition can be used to send kickback emails from lead offers, thank you emails following purchases, or simply to advertise existing campaigns. The simplicity of use of HubSpot’s free email tool is one of its strongest features. The program has a convenient drag-and-drop visual editor and pre-made templates to help you get started right away.

Naturally, the natural integration of HubSpot Email Marketing with other HubSpot technologies, including the free-for-life CRM, is what sets it apart. Once you register an account, you have access to both tools, allowing you to manage and monitor email performance as well as construct a consolidated contacts database and organize it into lists.

hubspot email marketing tool

2. Sender

Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It lets you create stunning newsletters without any HTML knowledge. Just choose from a template and customize it with elements like images, videos and text. You can even personalize your newsletters for each recipient to create an even bigger impact.

Sender dashboard screenshot

Sender’s robust analytics feature is one of the top reasons why it’s on our list. It lets you track who opened your emails and clicked on the links, when they were opened and more. It even helps you build accurate buyer profiles based on your subscriber actions, so you’ll be able to optimize your existing email strategy and craft compelling offers.

3. Sendinblue

Sendinblue is a marketing communication platform that features both email marketing tools and additional functions such as customer relationship management and landing page creation. With over 70 design templates, Sendinblue’s email design functions make it easy to create a great-looking email. Plus, all of these templates are responsive, and you can preview your results to can ensure your design looks the way you want on any screen format.

After you design your email, you can use features like A/B testing and segmented recipient lists to take the manual effort and guesswork out of optimizing your campaigns and targeting your ideal audiences.

sendinblue email editor

4. Omnisend

All of your communication platforms are integrated into Omnisend, a smart ecommerce marketing tool. Only email is included in its free plan, but it is more than enough to support small and medium enterprises’ email marketing campaigns. It enables you to effortlessly time your communications based on the convenience of your customers and automate email distribution using behavioral triggers.

You can send out more pertinent email marketing campaigns by utilizing its thorough audience insights. Use time-saving tools like the Product Picker, which allows you to choose all the products you wish to include in your email, to create eye-catching newsletters. To further improve the effectiveness of your emails, you can also include gift boxes, scratch cards, and discount coupon codes.

Omnisend dashboard screenshot

5. SendPulse

SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with a ton of professionally-designed email templates that you can easily customize using a drag-and-drop editor. You can then set up these customized emails to be automatically sent out at the right time based on user behavior, event trigger and other variables.

SendPulse’s subscriber rating feature is an excellent way to identify your most valuable subscribers. It lets you analyze the open and click rates as well as the read and unread rate of each subscriber. You can even set replaceable text fields to personalize your emails by name, gender, date of birth, age and job role.

SendPulse subscriber rating

6. Benchmark Email

To create responsive emails that look beautiful on any device, Benchmark Email is a fantastic alternative for an email marketing solution. You can even alter the image on the platform if you need to include it to your email as an attachment. To effectively convey your message, you can add effects, stickers, and text using the email editor.

You can select from a huge selection of pre-designed templates according on the type, industry, and occasion. For those who are more knowledgeable about HTML, you can create emails from scratch using the code editor. The dual view feature makes it easier to create emails by allowing you to see your email design while you update it.

Benchmark Email responsive design templates
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7. Mailchimp

You’ve probably heard of Mailchimp, one of the best email marketing solutions available. You may create and schedule emails as part of their basic email marketing services, which are included in their free plan. Its smart recommendations function, which gives you useful audience insights to maximize your marketing efforts, is what makes this an excellent email marketing tool.

Utilizing the Content Manager, where you can save your images and files for fast access, makes designing emails on the platform simple. You can simply send out welcome emails, order confirmations, reminders about abandoned carts, and other communications by automating your emails in Mailchimp at key points in the customer experience.

8. MailerLite

MailerLite stands out from other free email solutions available on the market because to its sophisticated features like the pop-up customizer and landing page builder. The tool has a powerful text editor and an integrated photo editor in addition to the essentials like the drag-and-drop email builder, allowing users to produce eye-catching emails.

MailerLite email customizer

You can create responsive landing pages to match the emails that you send, which will improve your chances of driving conversions. You can run split tests on different variations of your email to see what works best to drive clicks and conversions. MailerLite also provides you with a comprehensive campaign report that contains important stats like click rate, unsubscribe rate, open rate and more.

9. Mailjet

Mailjet comes with intuitive and collaborative tools to help you build effective email marketing campaigns. Customize any of the pre-designed templates and create responsive emails to impress any recipient no matter which device they’re using. If you work with a team, you’ll love the platform’s real-time collaboration feature that allows for seamless collaboration.

You can also include dynamic content with this email marketing tool to produce emails that are tailored to the individual recipients. This enables you to significantly improve the outcomes of your email marketing campaigns. Additionally, you can effortlessly manage your email list through a single dashboard by integrating the platform with your CRM.

Mailjet contact statistics

10. Moosend

The fantastic email marketing solution Moosend allows you to automate routine processes and save time. Based on the data and/or activities of your subscribers, you can create behavioral email campaigns. Its sophisticated segmentation tool enables you to send incredibly precise emails to every recipient, boosting open and click-through rates as well as ROI.

This tool provides you with a detailed campaign performance report so you know exactly how to optimize your campaigns and get even better results. You can even integrate it with some of your favorite apps to seamlessly pass on vital information between different tools. It’s also one of the only free email marketing tools that won’t include its logo in your emails.

Moosend email performance report

Conclusion

With the numerous email marketing tools available, this isn’t surprising. Each tool has specific features that other tools don’t have, which target a particular segment of your client base. It’s important to research these diverse features to ensure that you are getting the most bang for your buck. You will receive a lot of information in this post about what each platform offers so that you can pick one that matches your unique needs. This is an incredible time to be using an email marketing tool, as some have really invested time and money into developing their brand and industry-specific applications to meet the current demands in society.

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