Whether you’re a social media veteran or a rookie, these social media marketing tools can help you create and manage campaigns, analyze data and optimize your efforts—so you can spend less time connecting with fans and followers and more time getting stuff done.
What are some social media marketing tools? There are a number of different kinds of tools on the social media marketing platform.
Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.
With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.
With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.
Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?
Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.
You can do some pretty neat things with Buffer:
- Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
- Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
- Upload custom photos and videos (or use ones pulled from the article you shared).
- Access complex analytics to track your content’s performance.
- Create a posting schedule so your content gets spread out throughout the day.
- Reply to posts from inside Buffer.
- Add team members.
A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.
Social media management simplified
Prices: Free, $79 per month, $159 per month, plus enterprise options
Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.
Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.
The #1 social media management tool for agencies
Prices: $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)
Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.
Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.
Best in class social media management tool
Prices: $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)
Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.
Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.
OptinMonster is a powerful lead generation tool that lets you engage visitors at exactly the right moment. It has a drag-and-drop template for building visually stunning lightboxes, popups, and landing pages that capture leads. Everything from growing your mailing list to recovering abandoned carts can be solved using OptinMonster’s amazing set of tools.
Ready to hear something really cool? OptinMonster can now be part of your social media marketing campaign. Simply use the new ChatBot element to connect to ManyChat. Once you’ve done that, you’re ready to share your best-performing optins over Facebook Messenger.The ChatBot element requires a Growth Plan. Already an OptinMonster customer? Upgrade here! Otherwise, click here to get started with OptinMonster today.
That way, you can bring the optins to your leads. Not the other way around.
Where RafflePress comes in handy for social media marketing is with the verified bonus actions feature. This feature lets you reward users with extra contest entries for performing specific actions like:
- Following you on Twitter, Pinterest, LinkedIn, Instagram, etc.
- Viewing a Facebook post/video
- Visiting your YouTube channel
- Sharing your giveaway on social media
- And much more
RafflePress is the perfect tool for boosting your social media following and engagement. Plus, it can also help you drive more traffic to your site, grow your email list, and even increase sales.
https://10fefac27fd3d77e2f49185e64183ab1.safeframe.googlesyndication.com/safeframe/1-0-38/html/container.htmlInflact is a tried-and-tested social media marketing tool, mainly for Instagram promotion. It is an all-in-one toolkit for influencers, brands, and digital marketers.
Using this tool, you can grow your followers, curate content, and analyze your competitors.
- Using the Instagram Direct Module, you can set auto-replies based on trigger words, categorize clients by labels, and manage bulk messaging.
- Inflact’s scheduling module enables you to schedule feed posts, images, Carousels, and Stories.
- Their hashtag generator contains over 12 million hashtags that are regularly updated.
- Using their downloading feature, you can save all types of content from Instagram, Facebook, and Twitter videos for re-use.
- Through their Instagram Search option, you can find influencers, competitors, and partners across different niches.
- Profile Analyzer is a free service that lets you get insights about any public account on Instagram, and monitor their activity and top content.
Note: Want to try Inflact? Use the coupon code “SHANEBARKER” to get a 10% discount on all their paid tools.
With Smash Balloon, you can easily embed social media feeds anywhere on your WordPress website. It’s super easy to set up; simply install the plugin, connect your social media account, and in less than 30 seconds you can display a beautiful social media feed.
By displaying social media feeds on your site, you can turn your website visitors into social media followers. Plus, users can interact with your feeds, without having to leave your site.
Smash Balloon offers 5 different plugins:
- Instagram Feed Pro
- Custom Facebook Feed Pro
- Custom Twitter Feeds Pro
- Feeds for YouTube Pro
- Social Wall Pro
The feeds are also highly customizable; you can decide which content to showcase, design the feed to match your brand, show or hide likes, comments, and shares, and more.
Social media marketing can create buzz, deliver sales, and even inspire your customer’s to donate. These are just some of the ways you can get involved with social media marketing. Discover how integrating Social media Marketing Tools into your current marketing plan will help you effectively reach your target audience.