Facebook marketing tools: As a business, you know that Facebook is a great platform to get your message and brand in front of your target audience. But what tools should be part of your marketing strategy?
Facebook is a powerful lead generation tool for businesses. But with so many tools out there, it’s hard to know where to start. Below are free tools that can help you with your Facebook marketing strategy.
Which are the Best Facebook Marketing Tools?
Excited to look at our list of Facebook marketing tools? Let’s take a look at 21 of the best Facebook marketing tools to help you achieve your Facebook marketing goals:
Facebook Messenger marketing has the potential to generate incredible user engagement. MobileMonkey is a great Facebook marketing tool to help you do it the right way. It allows you to build a list of Messenger subscribers, send out Messenger broadcasts and drip campaigns to your customers, as well as automatically respond to comments on your Facebook posts.
MobileMonkey also offers full support for Facebook Messenger ads (Click-to-Messenger Ads) and sponsored ads, pre-built chatbot templates, powerful chatbot analytics tools, and a powerful chatbot builder.
WASK is an all-in-one digital advertising platform that enables users to design, publish, manage, and optimize ads. The main focus of this software solution is to provide a simple, affordable, and all-in-one ad solution for Facebook marketing campaigns.
- A single panel to create and edit ads, and track metrics from multiple Facebook pages within seconds.
- AI-powered Facebook marketing tool to find the perfect target audiences for your ads based on data gathered from your website or social media accounts.
- Seamless integration with Facebook Pixel and WordPress.
- Brilliant design tool with free templates, images, and layers section.
- Automation features/tools like Autopilot, Scheduler, and A/B testing that save time and optimize your ads.
- Optimization features such as performance comparison and reporting tools.
- Free Trial: 15 days
- Basic: $9 per month
- Premium: $19 per month
- Professional: $99 per month
You can avail of a 15-day free trial.
- Improves conversion and click rates.
- Easy-to-use and requires no specific skills.
- Affordable pricing, especially the two starting plans.
- All-in-one Facebook marketing tool.
- Does not have a mobile app, though the site works well on mobile browsers.
Simple enough for beginners as well professionals to use.
Image via WASK
Sendinblue can help you create and run your Facebook marketing campaigns more efficiently. You can reach more people with beautifully-designed ads and compelling calls-to-action (CTA).
This Facebook marketing tool enables you to directly retarget a specific list of contacts. You can also use a contact list to find new leads that are similar to your best customers. Once you set your ad parameters, Sendinblue will automatically optimize the amount spent per day to get you the best results. They provide detailed reports to help you analyze your campaign performance.
Do you know the best part? You can start using this Facebook marketing tool for free. Their paid plans start at $25/month.
Image via Sendinblue
ShortStack has positioned itself as the most powerful marketing platform for contests and giveaways.
It helps you easily build and publish campaigns and integrates campaign analytics and email analytics into one platform.
What else can you do with it?
You can get real-time insights on views, shares, traffic sources, and more. It helps you make lead-generating landing pages.
Image via ShortStack
He is a Facebook marketing tool that can help you get more leads. It can help you create sweepstakes, contests, and hashtag campaigns for Facebook.
- Run social sweepstakes on Facebook or websites
- Manage hashtag campaigns
- Moderate entries for photo and video contests
- Run interactive campaigns with voting, quizzing, and more
- Basic Plan: $45/month
- Standard Plan: $99/month
- Premium Plan: $249/month
- Easy to use
- Readymade templates
- Easy integration with MailChimp, MadMimi, and other tools
- Limited options in the Basic Plan
Beginner to Advanced-level users
Agora Pulse (link)
This Facebook (and Twitter) dashboard shows you an overview of all activity on your page and lets you schedule posts and begin campaigns right from the dashboard. What kind of campaigns, you wonder? Just about anything you could ever need. Here’s a list:
- Photo contest
- Fan Vote
- Instant win
- Persoanlity test
Campaign information can be added as a page section, and you can promote your campaign via a post to your page. The free plan has a cap on participants, which you can lift by upgrading to a paid plan.
Price: Free trial, then plans to start at $29 per month
Alternative Facebook app and campaign tools:
EdgeRank Checker (link)
Owned by Social Bakers, one of our favorite social media research sites, EdgeRank Checker offers a complete overview and analysis of a Facebook page with some really neat charts and graphs for their free score and some extra advanced features—like page recommendations and key metrics—for their paid plans.
Here’s a view of the heatmap for when our Buffer fans are online.
Price: Free score, free for two weeks, then
A comprehensive Facebook campaign tool, ShortStack works to make it easy to add any sort of campaign—a staggering number of options, really—to your page. ShortStack offers templates to start from, or you can build a campaign from scratch, using an intuitive visual editor.
You can push a campaign live in minutes via ShortStack. For advanced options with your campaign (and to remove the ShortStack branding), you’ll need to upgrade to a paid plan.
Alternative Facebook contest tools:
Facebook Page Barometer (link)
Want to know the health of your Facebook page? Want to see how it stacks up to pages of a similar size and scale? This tool from Agora Pulse delivers stats on reach, engagement, feedback, virality, and more, and it compares your results to results of pages with a similar amount of fans. The benchmark breakdowns (which you can view no matter your page size) are as follows:
- Under 1,000
- Between 1,000 and 10,000
- Between 10,000 and 50,000
- Between 50,000 and 100,000
- More than 100,000
Conversation Score (link)
Discover any page’s influence, engagement, and performance simply by entering the page URL into the Conversation Score tool. No Facebook authorization is required.
A tool similar to Conversation Score, Likealyzer reviews Facebook pages and comes up with an overall score and recommendations on where to improve. All you need to do is enter a Facebook page URL (no Facebook authorization needed), and Likealyzer will return blocks of easy-to-read data and advice on the health of your page.
FanPage Karma (link)
Another in the line of Facebook analytics tools, FanPage Karma shows an overview and score for your page. Best of all, you can get super detailed if you only need analysis on one page. Fanpage Karma lets you unlock a full report once, and the full report details the page content, timing, influencers, fan engagement, tagging, benchmarking, and more.
Wolfram Alpha Personal Analytics (link)
Personal brands and profile pages might find this quick-and-easy tool illuminating, or at least entertaining. The Wolfram Alpha knowledge engine searches individual Facebook profiles (sorry, no business pages) and returns a wealth of information on you and your connections.
- Types of Facebook activity: links, photos, statuses
- Weekly post distribution
- Post statistics
- Post lengths
- Word frequency and word cloud
- Most-liked posts
A few of the fascinating friend insights include:
- Gender split
- Relationship status pie charts
- Ages, plus oldest and youngest friend
- Friend locations and friend local times
- Network map
Their tagline: Triple Your Engagement in 10 Minutes a Day. Hard to argue with that! PostPlanner even pitches their case study on the home page of the app, telling the story of how they achieved nearly 3 million views on a single post from a page that has 59,000 fans. The key: PostPlanner’s viral search feature.
The app’s powerful “Viral Photos” feature makes it so easy to find a *scientifically proven* viral photo.
You can search for the most viral content on Facebook and reshare or post to your timeline. Also, you can set up custom schedules (even as granular as “only post images at 7:30 a.m.).BROUGHT TO YOU BY
Facebook Messenger Marketing
This one is hiding in plain sight: Facebook Messenger marketing.
For some reason, not very many marketers are taking advantage of Messenger marketing, even though it’s the hottest opportunity in digital marketing today.
What does this mean for you? It means that you can gain the first mover’s advantage.
Using Facebook Messenger for marketing is as simple as it sounds… you send messages to customers on Facebook Messenger.
What makes this channel different from other marketing methods like email marketing is the results.
- Facebook Messenger messages have an open rate of 50-80 percent.
- Facebook Messenger messages have a clickthrough rate of 20 percent, especially when using chat blasting.
- Facebook Messenger messages have a conversion rate of 3-5x higher than Facebook desktop ads.
- Facebook Messenger marketing costs 30-50x less than Facebook ad campaigns (when using Facebook Send To Messenger Ads)
Where else can you get engagement results like that?
I don’t know of any, and I’ve done quite a bit of online marketing.
The best way to get started with Facebook Messenger marketing is with MobileMonkey.
MobileMonkey is a powerful chatbot builder that I use personally. Chatbots are essential for scoring sky-high open rates, CTRs, and conversion rates.
And best of all, it’s free.
Comment Guard (Private Reply via Messenger)
A comment guard is a Facebook Messenger marketing feature that allows you to add new contacts to your contact list when they comment on your Facebook post.
Here’s how it works:
- You post something on Facebook as usual.
- People comment on your post.
- Anyone who comments on the post gets your automatic private reply in Messenger.
- When they engage with this reply, they are added to your Facebook Messenger contact list.
The mobile screenshot below displays exactly what happens.
Say you post something on your Facebook page that has high engagement potential, such as a meme, a quiz, a contest, a question, whatever. All the comments aren’t just comments anymore; they’re warm leads.
You’ll need to use MobileMonkey to pull this off, but it’s really easy.
- Just click the “FB comment guard” button using the MobileMonkey app.
- Create an autoresponder message.
- Point them to your Messenger chat landing page.
- Add the comment guard to your selected Facebook post.
Click to Messenger Ads
A Click-to-Messenger Ad is a normal Facebook ad with a twist. Instead of sending people to a landing page, you send them to a Facebook Messenger bot sequence.
It looks like this:
Once the person starts the Facebook Messenger sequence, they are a lead. Then, the chatbot takes over to bring them through the conversion funnel.
For example, you could have your chatbot ask users questions, and send them offers based on their responses.
It can be hard to manually respond to thousands of messages. Instead, you can direct those chats from your Messenger Ads directly to a MobileMonkey chatbot, which can ask qualifying questions and engage users at scale.
Chat blasting is a powerful method for getting your message in front of your entire Facebook Messenger list in minutes.
I’ve managed chat blasting campaigns that scored a 96.9 percent open rate in just sixty minutes.
With MobileMonkey, you can schedule chat blasts, bulk send, develop interactive Messenger sequences, create special offers, and anything else that helps your marketing.
To start, just click “Chat Blaster” in the app.
Chat Blaster also has the ability to segment audiences. Many of the campaigns I manage involve thousands of contacts, so I want to narrow down my contacts to just the right targets.
Creating segments is simple using MobileMonkey, which allows you to “Create Audience” with a click.
Your audience can perform self-segmentation when the chat blast sends.
Warm Engaged Invites
One tactic that I’ve used to build my Facebook audience is by personally inviting people who engage with my Facebook page to become page fans.
From your business Facebook page (desktop), find a post that has engagement.
Using this tool, you view the people who engaged with your post and can invite people to like the page.
The reason why this is valuable is that you’re able to target engaged fans. If you have a lot of Facebook fans, but not a lot of engagement, Facebook’s algorithm will punish you.
Instead, identify those people who will be engaged and manually invite them.
Send Personal Invites in Messenger
Another strategy is inviting your friends to like your business page, and also sending the invite in Messenger.
This allows you to personalize the message and give them two touches instead of just one.
Click on the “Community” button on your Facebook page, then click “Invite Friends to Like Your Page.”
Here, you can invite friends and create a personalized message. Be sure to check the box at the bottom to send the invite using Messenger.
It is extremely important to stay connected with your customers and potential customers on social media. Facebook is one of the most popular social media sites, and if not properly utilized can result in wasted time and missed out on leads for your business. Facebook and other social media sites will always be changing how you interact with them and staying up-to-date on their changes are important to make sure your campaigns are successful.