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Facebook Tracking Tools

Facebook Tracking Tools is a quick, time-saving tool that lets you see at a glance precisely how any Facebook update performs in terms of likes, comments, and shares. Unlike other tools which only show you individual data points for each post or ad, FTC provides the big picture of your entire account by compiling all campaigns and posts into one user-friendly interface.

Facebook Tracking Tools are included so you can track likes, comments, shares and other engagement on your ads. You can even schedule and publish content across Instagram, Facebook and Twitter from a single dashboard

Facebook analytics tools

While Facebook Analytics (with a capital A) may be shutting down, never fear. There still are three in-platform ways to access important data and insights: Facebook Business Suite, Creator Studio and Facebook Insights. And of course, Hootstuite’s own social analytics for Facebook are here if you need them, too. Let’s dig in.

Facebook Business Suite

As Facebook shuts down Facebook Analytics on June 30, 2021, they’re recommending users switch to Facebook Business Suite, if available.

Facebook Business Suite is a one-stop-shop to manage all your connected accounts across Facebook and Instagram. All your Facebook business tools live here; it’s where you manage all of your Facebook marketing and advertising activities.

And if you’re looking for insights into the results of your organic and paid social media on Facebook (and Instagram too!), you’ll find them here in Business Suite’s Insights section.

Here, you can see metrics, trends, and visual reports to help you gain insights about your overall account, or individual posts. These insights might include…

  • Engagement, including likes and comments
  • Demographic information about your followers
  • Reach of your Facebook Page

Note that Business Suite is rolling out to replace Business Manager and may not be available in your region quite yet. To access Business Suite, just log into the Facebook account associated with your business — if you’re eligible, you’ll be redirected to Business Suite when you go to business.facebook.com on desktop.

Creator Studio

Creator Studio is a section of Facebook specifically designed for content creators, compiling all posting, tracking, managing and monetizing tools into one place. Creator Studio is also the easiest way to learn what new features or monetization opportunities you may be eligible for.

Facebook Creator Studio overview

The Insights tab will feature a range of metrics to give you information about performance and reach of your content, Pages, and earnings.

With Creator Studio, you’ll be able to access insights like…

  • New followers (and unfollowers!)
  • Impressions, reach, and engagement
  • An in-depth breakdown of your viewers and followers
  • Loyalty and performance

Find more information about Insights in Creator Studio here.

Facebook Insights

Is it infuriating that Facebook calls everything on its website “Insights”? Yes, yes it is. But here we are: on the Facebook Insights page, buried within Facebook Business Manager.

Facebook Insights page

Here you can review content insights, overarching traffic trends and incredible detail about your audience. It’s a great way to get a clear picture of just who is following, watching and liking your content.

This tool can help you dive deep into your audience, so you can learn how to effectively target your Facebook ads and organic content.

 Keyhole

Keyhole - Facebook Analytics Tools

Use Keyhole to get data and optimization strategies for any public Facebook pagewhether it belongs to you or a competitor. Inputting the page’s name will reveal metrics surrounding fan growth, engagement by post type and best times to post based on engagement. A unique feature, the tool also calculates the ideal length of your updates by character count.

keyhole - optimal post time - audemars piguet
keyhole - optimal number of hashtags - audemars piguet

To better understand your own page or the competition’s strategies, you can export these data points — and more — in PDFs and Excel spreadsheets.

Give Facebook account tracking with Keyhole a shot here

Price: Starts at $49 USD per month

 Brand24

brand24

Try Brand24 to track metrics surrounding conversations across Facebook.

It gives a stream of your company’s mentions, but the tool’s analytical value lies in the measurement of these mentions. For example, it quantifies sentiment and the influence of individual users. It also has a discussion volume chart, illustrating spikes and drops in mentions.

This helps you visualize the popularity of events and social campaigns.

Price: $49 – $399 USD per month

 Brandwatch

Social Media Tools - Social Listening Tools - Brandwatch

Use Brandwatch to analyze a page’s fan base.

Able to track data pertaining to any public page, the tool offers audience analytics such as gender, location, profession and interests. Along with mention volume and sentiment, the tool monitors what audience members are sharing to uncover popular topics.

You can use this information to inform your Facebook content strategy, possibly giving you more ideas to post about.

Price: Plans begin at $1,000 USD per month – according to PC Mag

 Buffer

buffer

Try out Buffer if you need a scheduling tool with complementary analytics.

Buffer informs your Facebook strategy by offering basic post metrics, such as engagement. Based on this data, it identifies your top post each day. To replicate its success, you can model future updates on its content type and posting time.

Price: It’s most basic plan starts at $15 USD per month and the price increases based on needs.

Hootsuite

While things may be a little topsy-turvy at Facebook right now as it reshuffles its analytic tools, at Hootsuite, analytic tracking will stay the same.

Users will continue to be able to track their Facebook performance alongside all their other social networks from the Hootsuite dashboard.

Hootsuite Analytics offers a complete picture of all your social media efforts in one place. This simplifies your social media analytics work. It saves time and makes it easy to compare aggregate results across networks.

You’ll see key metrics for each of your social posts, including:

  • Clicks
  • Comments
  • Reach
  • Shares
  • Video views
  • Video reach

You’ll also see metrics for each of your profiles, including follower growth over time. You can select the metrics that matter most to you so you can see all the relevant results at a glance.

 Mention

mention

Sign up for Mention to access its library of historical data, which updates every minute.

In a variety of charts and graphs, it illustrates page analytics such as sentiment, engagement and demographic information – ranging from age to ethnicity. Like some other tools on this list, you can access data for any public page.

Price: $29 – $450+ USD per month

Agorapulse

AgoraPulse

Agorapulse is a multipurpose social media tool. Its key features are social media analytics, post schedules, and report generation.

This Facebook analytics and reporting tool helps in numerous tasks such as identifying content performance, benchmarking your page, recognizing the best performing content. It tells you about metrics that seek improvements. It also allows you to run competitions, sweepstakes, and quizzes on your page to increase audience engagement.

Agorapulse breakdowns the posts into organic, viral, and paid reach. This Facebook analyzer tool highlights influential users and the ones talking about your brand the most. AgoraPulse also offers a unified social inbox with which users can assign messages to their clients with a customized note or a comment.

Pricing: The basic plan starts at $99/month, where you can manage up to 10 social profiles with 2 users.

Pros

  • Along with being a Facebook page analytics tool, Agorapulse offers content scheduling.
  • With this tool, you can also customize your content on several channels at the same time.
  • This tool stores private conversations and messages, which you can tag or comment on and save under a particular username.

Erin H.

It’s simple to use. Agorapulse’s robustness is what makes this an attractive tool from the start. Its auto-upload tool and queue system are both time savers.

Cons

  • Agorapulse’s interface can sometimes slow down unexpectedly.
  • The reports offered by this Facebook reporting tool are pretty basic and not helpful in building a strategy.
  • Agorapulse seems to be quite pricey for the features it has to offer.

Social Status

Social Status

Social Status offers a full suite of analytics and reporting, including posts, ads, competitor analysis, and influencer analysis.

This Facebook reporting tool supports Facebook pages, Instagram business profiles, Twitter profiles, YouTube channels, and LinkedIn company pages with historical data access for up to 730 days, depending on the plan one selects.

You can also connect your Facebook ad accounts to see in-depth campaign performance for Facebook and Instagram. Competitor benchmarking is also supported along with influencer analytics. Best of all, you can export reports into several file formats, including PowerPoint PPTX, Acrobat PDF, Google Slides, and CSV.

Pricing: Social Status is also one of the only Facebook analytics tools to offer a free plan. You can also get their paid plans which start at just $29 per month.

Pros

  1. Social Status gives the best in-depth analysis for Facebook, Instagram, Twitter, YouTube, and LinkedIn.
  2. This Facebook competitor analysis tool provides competitor benchmarking so you can compare your page and posts’ performance against any public page or profile.
  3. Social Status supports Facebook Ad Accounts to report on all your paid advertising campaigns on Facebook and Instagram.

Geoff S.

Quick to set up, easy to use, and a powerful analytics tool for all our company social media accounts. We use it every week.

Cons

  1. Because this Facebook target audience tool only focuses on analytics and reporting, there is no functionality for scheduling, posting, or community management.
  2. No support for Snapchat or Pinterest.
  3. No support for Twitter Ads and LinkedIn Ads.

 Socialinsider

Socialinsider’s Facebook analytics feature gives you a full overview of your page performance, what’s working and what’s not.

With Socialinsider, you can understand Facebook insights and track all the meaningful metrics, like engagement rate, reach, impressions, followers’ growth, posts evolution, demographics, and much more.

Moreover, you can improve your Facebook strategies by comparing and benchmarking against top competitors, influencers, and top players from your industry.

This is Socialinsider's Facebook dashboard.

Using Socialinsider, you can:

  • get all the Facebook metrics in one single dashboard.
  • perform straight to the posts analysis on Facebook.
  • understand your Facebook’s reach and engagement.
  • create Facebook benchmarks and compare with top competitors.
  • understand your videos’ performance.
  • download presentations – ready templates as Excel, CSV, Powerpoint or PDF.
  • import Facebook data to Google Data Studio.

And much more.

Socialinsider offers premium social media analytics for multiple platforms: Instagram, Twitter, LinkedIn, YouTube, and TikTok.

Pricing options: $99 per month for social media managers, $169 per month for agencies, or custom packages to adjust your needs.

There’s also a 14-days free trial so you can test it out!

SocialPilot

SocialPilot is a social media scheduling and analytics tool aimed at increasing brand awareness and traffic.

With its Facebook ad analytics feature, you can achieve your Facebook marketing goals, generate more leads, boost engagement, and increase conversions.

You can also measure your Facebook performance with insightful analytics and get an accurate picture of where you stand on social media.

Along with analyzing, SocialPilot helps you customize, schedule, and discover new content for your Facebook page.

This is SocialPilot's home page.

This Facebook insights tool not only analyzes posts from the system but also from other sources, pages, and accounts.

Pricing options: between $30 and $150 monthly, with free trials available for each package.


We joined Social Pilot about a year ago. Over time there have been a few problems, usually Facebook’s doing, but every one has been resolved. The best thing about it is the speed of response plus the fact they keep going until things are sorted out even when we don’t fully grasp it all. – Andrew, G2 Crowd

Conclusion

Measurable impact, worldwide. Increase understanding of your target audience and determine the impact of your campaigns across devices with Facebook Attribution.

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