Marketing online is the act of promoting businesses, products, services, or brands on the world wide web. Free marketing sites help to promote products or services by giving benefits for free. These benefits could be classified as free samples, discounts for registering for the newsletter, or subscribing to an email list. To increase the morale of present customers and future customers, companies offer special deals on marketing sites online.
Important websites where you should be listed
Ready to get your business listed in all the right search engines and directories? This list shows the top 48 places where you can list your business for free. Following the list are a few pointers on how to get the most out of your local listing profiles.
Grow your business with Yelp. Add or claim your business, keep your page up to date, respond to reviews, view click and call reports or get ahead of the game with premium upgrades and simple, powerful advertising tools.https://widgets.business.com/qt-widget-v2/index.html?pubId=1000&offerGroupId=140&widgetHostPage=https%3A%2F%2Fwww.business.com%2Farticles%2F50-free-websites-to-list-your-business-2%2F&isHeadlineVisible=true&viewType=single&hasBestPickBadge=false
Engage with customers on Google for free. With a Google My Business account, you get more than a business listing. Your free Business Profile lets you easily connect with customers across Google Search and Maps.
Get Online Customers for Your Business
Add your business to Bing for free and help online customers discover your business. Chances are Bing has a listing for your business already. Claim an existing listing or add a new one. If your business has multiple locations you can add them in one go using the bulk upload tool.
- Better Business Bureau
- Angie’s List
- Just Local Business
- HERE Map Creator
- Judy’s Book
- Yellow Pages Directory Inc.
- Insider Pages
- Business Local Pages
- Yahoo Small Business
- Apple Maps
Facebook Places Deals
Once Facebook rolled out their virtual “check-in” service on their mobile app, it was instantly the biggest location-based social network on the planet because of how many people are using Facebook – and they did it for small businesses. To reap the benefits, go to Facebook Places, create or claim an existing Facebook Place for your business, and verify it by having it call your business line and give you a PIN. Then start creating deals for customers and casual shoppers to take advantage of when they reward you by telling all of their Facebook friends they’re at your business.
Pro Tip: Offer something good enough to catch someone’s attention, but small enough where it won’t hurt your bottom line too much. 5% off the total bill, half-off an appetizer, or a free consultation are great deals to offer.
Foursquare was one of the first mobile check-in services, and it remains very popular because of its fun, game-like features, quirky badges, and a points system. They offer free specials that businesses can set up once they verify their business listing by phone.
Pro Tip: Don’t just reward the “Mayor.” The mayor is the person who has checked into your venue the most, but sometimes that could be an employee or someone who works right next to your venue and is in there a lot. I recommend to clients they offer a “first-time” check-in special, and loyalty check-in every 3 times customers check in to the location. If you run a venue where people might not visit you frequently, then go ahead and offer something every time they check in.
Claiming and adding content to your Google Local and Yelp.com listings is something that many small business owners overlook, and most don’t even realize that you can claim ownership of them. Go to Google Places, create a new login or log in to your existing Google account, and search for your listing by phone number. If there’s already a listing, you can edit it and claim it with phone verification. Once you’re verified, you can then create a Google Offer, which is a free coupon displayed on your Google Local listing. This can be a coupon code or simply something that can be printed out and brought in every time someone visits your business.
With Yelp, it works very much the same way. Visit the Yelp Business Center, create a login with Yelp if you don’t already have one, and then search for your Yelp listing. Once you’ve found it, click on “Edit this listing” and it’ll ask you to verify the listing via phone. Once you’ve done that, you’ll have full control over the listing and you can create an offer that acts like an online coupon.
Pro Tip: Make sure that you build out your listings as much as possible. You want them to be 100% complete. So make sure you add all of the missing business info, as many photos of your business that the system allows, and any custom content to grab people’s interest. This will help in the rankings within Google Maps and Yelp’s search filters as well.
How to list your business on business listing websites
Although no two free business listing websites operate in the same way, you will likely need to follow roughly these steps to list your business on the platform of your choice:
- Claim your business page. Your business may already have a page on some platforms. These pages tend to be incomplete placeholders that the platform – or a user – has implemented to ensure that your business at least appears in the directory.
- Complete your business listing. Whether or not you have to first claim an existing business page, you will need to complete your listing with valid, up-to-date information so that potential customers get a full picture of your company. Include your address, phone number, services offered, hours of operation and any other contact methods.
- Verify your listing. In theory, any internet user could claim your business listing as their own. That’s why business directories require you to verify your identity and your business before your listing goes live. This is usually as simple as filling in a string of numbers that the platform delivers to you by text, email or phone call.
Tip: Although no two listings are the same, be sure to thoroughly fill out each listing by including consistent contact information.
Checklist for when you do get listed
There is more to securing your presence in search results than just listing your business in these directories. Follow the checklist below to make sure that your listings work for you and generate the widest possible reach for mobile and local internet searches.
- Ensure your info is consistent. Check to confirm that your business’s name, address and phone number are the same on every listing.
- Add a detailed company description. Let your company shine with a great description. You should highlight your company’s history and product or service offering.
- Include a link to your website. One of the greatest strengths of your local online profiles is the link to your business’s site. This has the potential to drive massive amounts of traffic to your website. Local listings are mostly used in mobile searches, so be sure your website is mobile-friendly, or you could lose visitors fast.
- Claim the listing. Some local search engines allow a user to claim their profile through a short verification process. Claiming your profile can increase its reach immensely.
- Include secondary business information. Over 30% of local searches are for the phone number, address or hours of operation of a business. Be sure to include items like your hours of operation, menu or calendar of events on your local profiles.
- Add pictures and videos. Visual media items like photos and videos have a much higher conversion rate than standard text. Be sure to upload images and videos to your profiles.
- Gather customer reviews. Reviews send signals of confidence to search engines and mark engagement from customers. You should always encourage customers to leave reviews of your business and respond to those reviews.
You can participate in all of these local services without even having a website for your business. This is why a business Facebook page is quickly becoming a great alternative to a small business having its website. People are much more likely to stumble upon a special deal on your Facebook place page, Google local listing, or Yelp listing than they are on your business website that gets very few visitors. These services can go viral, and that’s what you want – word-of-mouth marketing that snowballs into something big.
This article will make you clear about free marketing sites. Here I have been written about the best free marketing ideas websites using which one can get unlimited business-related traffic to his/her site. If you want traffics to your site then these free marketing sites are a boon for you.