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Free Competitor Analysis Tools for Social Media

We have compiled a list of tools that can help you with your social media monitoring, tracking and analysis studies. These tools can help you get the insights of your competitor brand’s presence on social media. The competitive insight by using these tools will give you the edge in your social media strategy. You can learn a lot about how your competitor operates on different channels like Facebook, Twitter, Instagram etc. It helps you to understand how other brands are creating value with social media and if they are missing any opportunities in specific areas.

Find all relevant information about the people who follow your competitors. With over 40 million users, you can for example compare your reach to their audience. Audiences are measured in real time and our tool automatically updates once a day to show you the latest data available.

Why Competitor Analysis Tools Are a Must-Have

The good news, though? There are a ton of competitor analysis tools out there to help you quickly and efficiently assess how you stack up against your top competitors.

And with the right tools on deck, you can spend less effort trying to dig dirt on your competitors and more time actually marketing.

Rather than spending too much time trying to spy on your competitors, why not let some smart tools do the legwork for you?

We’ve broken down a comprehensive list of competitor analysis tools that’ll help you do exactly that:

 Sprout Social

With social media ranked the No. 1 channel for connecting with customers, there’s no better starting point for competitive analysis.

Sprout Social enables you to understand competitor performance on social media from multiple angles and data points.

You can use Sprout’s suite of competitive reports to assess and optimize your social strategy with rich data points you can track across Facebook, Twitter and Instagram.

Whether you want to get a sneak peek at what your competitors are posting or benchmark your growth against the average of the profiles being compared, it’s all a click away, minus the tedious manual research and messy spreadsheets.

Up your analytics game with Sprout’s Premium Analytics tool that offers deeper insights into your social platforms, along with interactive charts and graphs that you can customize to align with your goals.

Facebook analytics are essential to using Sprout as a competitor analysis tool

Sprout offers the same competitive analytics on Instagram too.

You can conduct Instagram competitor analysis with Sprout

And you can dive even deeper using Sprout’s Advanced Listening tool.

By tapping into publicly available social conversations, you can quickly find out how consumers feel about your competitors’ products and services, as well as examine your own share of voice in your industry.


This Instagram engagement calculator clues you in on how active any given account’s followers are. This is an awesome resource to analyze your competitor’s Instagram presence. Plus, it doubles as a way to figure out whether or not an influencer has a legitimate following.

Phlanx’s engagement ratio is calculated based on the number of followers an account has versus the rate that followers interact with content (likes, comments, etc).

For example, Trader Joes has an engagement rate of 2.56%. This is a fair score for a larger brand that posts on a consistent basis.

Phlanx engagement analysis for TraderJoes' Instagram

But compare that to the likes of Denny’s, well known for their cult-like social following and rabid fans:

Phlanx engagement analysis for Denny's Instagram

This score isn’t the be-all, end-all of a brand’s Instagram presence, but it does offer some much-needed perspective.

Take Adidas, one of the most followed accounts out there, for example. They do get an insane amount of engagement on their posts, but it’s low relative to their massive follower count.

Phlanx engagement analysis for Adidas' Instagram

This speaks to a bigger point about competitive analysis on social media. Context matters. It’s easy to get caught up in follower counts, but engagement is arguably a much more important metric.

 Unbox Social

Unbox Social tool

Unbox Social is a multi-faceted tool, which offers many different features, including competition tracking. With the help of the competition tracking feature, you can track your competitors’ activity, and know what kind of content that is working in the industry. 

You can also capture your share of voice against that of your competitors in the industry with the help of Unbox Social. The tool allows you to monitor your performance against that of your competitors. It also helps you capture the interactions on your content against that of your competitors. 

To dig a little deeper, with Unbox Social, you will get access to insights on what the audiences are saying about your competitors. The tool will also help you get an idea about the key themes around your competitors’ conversations. Further, you can find out which of your competitors’ posts are receiving a good response and build a content strategy accordingly. 

The tool is very efficient as it allows you to compare ten different brands in one bucket. 



BuzzSumo offers a competition research tool. This competition tracking tool lets you look at your competitors’ most shared content by simply keying in the competitor domain. It also helps analyze what is working for them with the help of filters such as ‘content format’ and ‘networks used to get traffic’.

The BuzzSumo tool helps you track mentions and discover trends.

Social Media Competitor Analysis Tools -

With the Social Media Competitor Analysis tool from, all competitors are in one report. You can prepare your Facebook, Instagram, Twitter, and YouTube competitor analysis reports in a few minutes. You can measure your performance with your competitor’s detailed fan and interaction charts, analyze competing page content with comparative reports and review your content strategy. competitor analysis tools social profiles unlimited reports are exportable in PPT and Excel formats include the following metrics:

  • Total fans/followers/subscribers growth
  • Number of pages posts 
  • Post types
  • Number of total interactions with separate graphs for each interaction type (number of reactions, likes, replies, etc.) 
  • Engagement rates
  • Post days 
  • Post hours 
  • Detailed performance metrics of published and deleted content 
  • Paid vs. organic engagement

Plus, advanced filters allow users to quickly sort competitors’ content based on content type or engagement rates. competitor analysis tools social profiles with sort and filter options

All reports can be automated and delivered right to your team’s inbox at the scheduled time and frequency to save time. automated reports pros and cons table from capterra reviews


Social Media Competitor Analysis Tools - Socialbakers

Socialbakers is one of the world’s largest social media statistics portals offering in-depth analysis of social media. Socialbakers, which strengthens its infrastructure every day, has been working since 2009 to measure and analyze the social media work of companies and maximize the effectiveness of social marketing campaigns across all major social networks.

Available social media analytics tools of Socialbakers:

  • Campaign Analytics
  • Competitor Monitoring
  • Customizable Reports
  • Engagement Tracking
  • Influencer Tracking
  • Lead Attribution
  • Multi-Channel Data Collection
  • Post Scheduling
Socialbakers pros and cons table from capterra reviews


Ahrefs tool

Ahrefs is a tool that helps you with everything related to SEO. Ahrefs comes with a range of features and tools that help you benchmark your SEO strategy against competitors. This makes it one of the most useful tools for social media competitor analysis. The tool offers solutions like site explorer, keywords explorer, site audit, rank tracker, and content explorer. 


Social Media Competitor Analysis Tools - Hootsuite

Covering the most effective social media tools, Hootsuite is one of the most effective tools for managing, analyzing, and listening to content.  You can use Hootsuite to follow your competitors’ social media activity, look for specific keywords and hashtags, and see how their customers perceive them.

Available social media analytics tools of Hootsuite:

  • Competitor monitoring
  • Campaign analytics
  • Customizable reports
  • Post Scheduling
Hootsuite pros and cons table from capterra reviews


Social Media Competitor Analysis Tools - Brandwatch

With Brandwatch’s Competitor Analysis tool you can learn how your brand performs against your competitors. Gain and use your new insights to shape and improve your social media strategy. Measuring customer perceptions and sentiment instantly helps add context to your competitor analysis.

Available social media analytics tools of Brandwatch:

  • Competitive analysis
  • Reputation management
  • Influencer tracking
  • Trend tracking
  • Audience segmentation
  • Sentiment analysis
Brandwatch pros and cons table from capterra reviews



SimilarWeb is another Competition Analysis tool you can consider using. You can use SimilarWeb to gain comprehensive insights into your competition in the digital media marketing arena. 

With the help of Competitive Benchmarking that the tool offers, you can compare the performance of your website as well as the app. 

 Social Blade

A fun tool for checking out bigger brands is Social Blade. It assesses follower counts on the likes of Twitter, Instagram and YouTube among other services. Although often used to assess the popularity of celebrities and YouTubers, there are some interesting insights here for marketers.

For example, their Twitter competitor analysis applies a “grade” based on their average number of retweets and likes.

SocialBlade assigns a grade to every social profile you search

Perhaps most notably, Social Blade provides a day-by-day follower update as well as a live follower count.

SocialBlade tracks Twitter follower growth

Another cool feature is the ability to stack brands’ social presences against each other.


SEMRush is one of the most widely-used SEO tools on the market, but its competitor analysis features set them apart from the pack. For starters, you can use SEMRush to pull your competitor’s backlinks and monitor changes in their ranking.

Here’s a sample dashboard after running a domain analysis for FreeCodeCamp:

SEMRush examines your competitors' backlink profile and traffic sources

And here’s the piece of the analysis which provides a by-the-numbers view of who’s competing for their keywords:

SEMRush can tell you who else is competing for your traffic

This is an invaluable tool for understanding who your competition is from a strictly SEO perspective. Likewise, highlighting what keywords are targeted by competitors directly influences your own content strategy.


Professional social media marketing tools for Facebook, LinkedIn, Twitter, YouTube & Instagram. Advanced analytics & competition tracking. Start Free Trial!

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