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Free Content Creation Ideas

To become a content creator you must have the right tools and skills to deliver good, valuable content. The best way to do this is to start small and work your way up from there. A good place to start is by following others that are already successful in the field and learning their techniques for creating content. After all, isn’t that how most of us learned about writing? By reading other people’s articles.

There are many Free Content Creation Ideas. As stated in the article, you need to focus more when you are creating content. When you are trying to create certain things, there will be certain things that have to be emphasized and other ideas that need to be stressed more when creating content. When you follow these steps, you will get better Free Content Creation Ideas.

1. Google Alerts: Use this free tool to get blog posts, news stories, and even tweets about your targeted keywords delivered to your inbox every day. With just this one resource you’ll never run out of content again.

2. Tweet Beep: Think Google Alerts, for tweets.

3. Social Mention: A social search engine that measures sentiment, top keywords, and most active users for a given phrase. The results come from a wide variety of social media platforms AND include audio and video results as well.

4. OpenBook: Often hilarious, always unedited, this site is to show off how little privacy we have on Facebook. That doesn’t mean you can’t use it to see what your customers–or your customers’ customers–are saying.

5. Quora: Search this popular Q&A site for questions asked around your area of interest.

6. LinkedIn Answers: Choose an appropriate category and find great questions for blog posts, videos, emails, etc. Or, ask your question and use the answers (with attribution) to create your blog post.

7. LinkedIn Groups: Another source of questions on LinkedIn. Be sure to join local groups as well as groups that focus on your industry or your customers’ industries so you can hear your customers’ biggest concerns, problems, and gripes.

8. Your emails: Never answer a good question from a customer or prospect again! Well, what I mean is: take that question, turn it into a Dear Abby style post, then send the person a note thanking them for their great question; it was so great that you felt other people could benefit from it, so you turned it into a blog post (and send them the link.) Figure, if one person asked you, how many hundreds or even thousands of people are asking the same question at Google?

9. WikipediaSearch for your keywords and use the Contents section for inspiration.

10. Wikipedia Part Deux: For even more inspiration, dig into the See Also section of the page.

11. Wikipedia, Threepeat: Still searching for content? Dig even deeper into the References section.

12. Competitor’s FAQs: Go over to that section of your competitor’s website that no one else is visiting. Go through their FAQs and breathe new life into them. Each one is another blog post that can be read, shared, and linked to. Repeat.

13. Yahoo Answers: This is one of the web’s more popular Q&A sites.

14. Twitter Search: Search for phrases and hashtags that impact your industry or your customers’ industries to uncover new topics and questions that need answers.

15. WeFollowThis site helps you find influential people on Twitter in your industry. They’ll regularly be tweeting out inspiration for new content ideas, so be sure to follow them.

16. Google Suggested Search: You know those “suggested searches” that pop up as you start to type? Those are other people’s questions that have already been asked, and probably will be again. Gold, people, pure gold.

17. Google’s Related Searches: Now just scroll down to the bottom of the page and find even more related searches that may not have started with the same phrase.

18. YouTube’s Suggested Search: The same idea as Google, but using the world’s second most popular search engine.

19. Google Insights: This tool gives you loads of information on historical search data, but you want to scroll down to the bottom of the page to find top searches and emerging trends.

20. “Keyword/Industry” + “Discussion Forum” Search: Chances are there are plenty of discussion forums for your topic. Check them out with this formatted search. (Note that I used Bing this time around just to show I don’t always rely on Google.)

21. Google AnalyticsOK, back to Google for a moment. Review the keywords that drove traffic to your website. If you see some promising keywords, or especially themes of keywords, create more content there.

22. Get Seasonal: Tie your regular old content to a holiday or season. The 10 Scariest Questions to Be Asked in a Job Interview for Halloween, or How to Perform Spring Cleaning on Your Inbox.

23. WordTracker’s Keyword Questions: This is a great tool for uncovering questions that people have already asked at the search engines. Tip: use just one word if possible for best results.

23. Answer the Public

Take some of the manual work out of using Google’s autocomplete feature for content ideation with this ingenious data visualization tool. Answer the Public fetches Google search query suggestions and presents hundreds of ideas in an easy-to-read results page that can help you quickly identify topic ideas.

Try to ignore the impatient-looking older gentleman behind the search box, or think of him as your audience, out there in the world waiting for someone to deliver the exact information they’re looking for.

Enter a root keyword and search by country. In seconds, the tool will generate beautifully designed visualizations of the most popular related search terms and queries. You can view results by questions (keyword + who, what, where, why, etc.), prepositions (keyword + for, with, versus, like, etc.), and alphabetical (keyword + each letter of the alphabet). There is also a data view for a more easily scannable list of ideas. Write down the ideas that seem like good topics you can produce for your target audience.

Pro Tip: If you’re serious about getting a lot of content produced in a short period, save the visualization image for the “questions” and “prepositions” results and try to create content around these long-tail search terms, crossing each one out as you go. How many do you think you can cross out in one month? Two months? Three months? This can be a good way to commit yourself to publishing content frequently and regularly (a key to seeing positive content marketing results).

24. HubSpot’s Blog Topic Generator

This is one of the least data-driven content ideation tools on this list, but it’s certainly one of the most creative. HubSpot’s Blog Topic Generator can help you come up with search-friendly blog topics and headlines based on the root keyword(s) you enter. As with most other tools, not all of the results will be suitable, but you’ll find a few good ones. Running multiple searches only takes a few seconds so you can weed through hundreds of potential topics in less time than it would take using a lot of other methods.

To use the Blog Topic Generator, enter up to three terms you would like to write about and click the “Give Me Blog Topics!” button. It’s that easy. In seconds, the tool will generate a week’s worth of relevant blog post topics and titles. Run the search again using the same terms or enter new ones to see the different topic and title ideas. For our example, we ran the generator with these three words: CrossFit, fitness, and weight loss.

See what we mean? Not all of these are winners, but there #1 and #4 would make great pieces of content (you might need to tweak the titles a bit depending on what the competition’s already written about)

Pro Tip: Not sure which terms to use? Think about how people describe your products and/or services, the problems your customers have, and the industry keywords you want to rank for on Google and Bing.

25. Your Staff

Okay, so this last one isn’t technically a tool, but we would be crazy not to bring it up in a discussion about the best free ways to generate content ideas. If you don’t already do so, start talking to your sales and customer support staff ASAP to find out what types of questions they regularly get from new, existing, and prospective customers. Then all you have to do is write content that addresses these questions, pain points, concerns, wants, and needs.

In addition to generating great content that your customers are interested in reading (or watching or listening to or downloading), developing content based on feedback from your customer-facing teams has the added benefit of reducing the load on your sales and support staff. Because users can find answers to their questions on your blog or website, sales and customer service teams can focus more energy on revenue-producing activities and value-added projects.

After talking with your staff, compile the responses into an idea bank so you can stay organized and quickly turn a question into a piece of content whenever you need a fresh addition to your blog or website. If you’re serious about taking your content marketing efforts to the next level, these ideas and others into a content calendar (also known as an editorial calendar) to serve as a road map for the months ahead.

Pro Tip: If you have a search feature on your website, scrape the data and look for commonly reoccurring search terms or questions to generate content ideas visitors to your site will find helpful, interesting, or valuable.

These are some of our favorite free ways to generate content marketing ideas, but there are countless others. As long as you take the time to develop content around the questions your customers are asking, the needs they have, and the information they are lacking, your content marketing efforts will be fruitful. 


Find out how to write blog posts and industry articles that can get you massive amounts of traffic, social media shares, increased search engine presence, and credibility. This solution is quite simple really. Just write content and see what happens. There’s no magic formula, silver bullet, or costly tool required to create these bountiful blog posts and articles. Follow the steps in this article and you will be a step closer to creating a never-ending stream of content ideas that will grow your authority online, increase your online reach and drive traffic to your website like never before.

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