Social media has become an integral part of marketing in the 21st century. By using social media to connect with your audience, you can reach a wider range of people and learn more about what they want and need. Additionally, by leveraging social media to market your business, you can increase sales and grow your customer base. Here are Free Marketing Strategy Courses Online to help you get started.

The environment for digital marketing is constantly changing. Marketing classes can assist you in staying up to date with market trends or improving your skills, whether you are an experienced marketing professional or are just entering the field.

Why Should i Take Marketing Courses?

It goes without saying that people with a bachelor’s degree or higher have a higher chance of finding employment and making a living than those without one. Did you know, though, that obtaining a certification can also follow this pattern?

It can be overwhelming to learn through blog posts and ebooks alone due to the speed at which new digital marketing technologies and software are developed. You can quickly hone your skills and increase your knowledge with online marketing courses and certifications.

Skip to:

  • Content Promotion
  • Use of social media
  • SEO Promotion
  • Email Promotion
  • Web design and development
  • online courses in advertising
  • Other Courses in Digital Marketing

Online marketing courses can be helpful even if you’ve been working in the field for some time. Online courses can help you develop the skills required for ongoing success, whether you’re looking for a refresher course or want to learn something new, like building a website from scratch.

Benefits of a Certificate in Digital Marketing

Free Marketing Strategy Courses Online

The potential for higher pay and career advancement is the most well-known benefit of earning a marketing certificate, but developing your skills will also reap many other benefits. Here are a few of the top benefits of earning a certificate in digital marketing.

  1. Concentrating on a niche of marketing

The adage “jack of all trades, master of none” is the enemy of the marketer.

Any seasoned marketer will advise someone looking to break into or advance in the industry to narrow their focus.

Simply put, there are too many roles in marketing for one person to specialize in each one.

Certifications are useful because they are tactical enough to show you exactly how to apply a skill in your day-to-day work while being narrow enough in scope to give you a high-level overview of how the skill fits into a larger marketing strategy.

  1. Explaining Complex Marketing Concepts

One thing is certain: you’ll need to sound like an experienced marketer whether you’re pitching a client or attending an interview for a marketing position.

You can try to pass for someone else, but I wouldn’t recommend it. Shibboleths can only take you so far before someone notices a knowledge gap.

Certification programs are thorough educational tools that will teach you the fundamental terminologies of marketing.

The best part is that you’ll be able to confidently explain complex ideas without going into too much or too little detail, which can damage your credibility.

  1. Putting Together a Resume

In the end, your resume will almost always be presented before you.

People will initially look to your resume and portfolio to confirm your skills prior to an interview or client meeting.

A smart way to get resume scanners to pick up on your certifications after completing marketing courses is to include them. It will also catch the attention of human eyes.

A certificate can still help you get in the door so you can discuss your experience in-depth during an interview, even if you have many years of experience.

Free Marketing Strategy Courses Online

Free Marketing Strategy Courses Online

Free Content Marketing Courses

Excellent content is the foundation of a successful marketing campaign. The courses listed below will help you step up your marketing efforts, whether you’re just beginning your content marketing journey or simply need a quick refresher.

  1. Copyblogger’s Internet Marketing for Smart People
  2. Coursera: Viral Marketing and Creating Catchy Content
  3. Coursera’s The Strategy of Content Marketing
  4. Skillshare: How to Write Web Copy That Sells
    Udemy’s Content Marketing for B2B Enterprises
  5. Top FREE Writing Tools & Hacks for Copywriting Quick Start – Udemy
  6. Top FREE Writing Tools & Hacks for Copywriting Quick Start – Udemy

Beginners should start with Udemy’s Copywriting Quick Start Guide, while seasoned marketers will gain from Coursera’s Viral Marketing course, it is advised.

Free courses in social media marketing

You’re missing out if you’re not using social media for marketing. You should stay up to date on trends and best practices since each social media platform has different requirements for content. For instance, what might be successful on Facebook might not be as successful on a platform like TikTok.

The courses listed below will teach you how to analyze campaign metrics as well as create effective social media campaigns.

  1. Creating a Comprehensive Instagram Marketing Plan for Your Company – HubSpot Academy
  2. Udemy: How to Use TikTok for Business
  3. Alison earned a diploma in social media marketing.
  4. Meta BluePrint’s Social Media Marketing Professional Certificate
  5. Quintly’s Social Media Analytics
  6. Constant Contact’s Quickstart Guide for Social Media
  7. Semrush’s Social Media Foundations Course
  8. LinkedIn Learning: Become a Social Media Marketer (one month free)

To get started creating your own campaigns, we suggest Semrush’s Social Media Fundamentals, followed by Quintly’s course on Social Media Analytics.

Cost-free SEO marketing training

Only if users can find it will your excellent content be effective. Search engine optimization (SEO) is crucial because of this. The courses listed below will teach you SEO best practices.

HubSpot Academy’s SEO Training Course, Version 16.

  1. Moz’s Udemy SEO Training Course
  2. QuickSprout’s SEO
  3. Coursera’s SEO Specialization
  4. SEMRUSH SEO Toolkit Course
  5. Yoast Online SEO Training

If you’re new to SEO, we advise HubSpot’s SEO Training, but if you’re already familiar with the fundamentals, we recommend Udemy’s Moz course. This course will assist you in getting the most out of Moz, if that is the SEO tool you prefer to use.

Courses on Free Email Marketing

Are your email campaigns feeling a little flat? We have your back. Improve open rates by using catchy subject lines that entice readers to click. Write copy that is compelling and leaves readers wanting more.

With the list of courses below, you can learn how to make email campaigns that stand out.

Basics of Email Marketing – Google Digital Garage 22
Udemy’s 23. Email Marketing Made Simple for Beginners

  1. Skillshare’s Email Marketing for Beginners
  2. Neil Patel’s “Email Marketing Unlocked”

Google’s Email Marketing Course is our top recommendation. It provides you with a solid foundation of fundamentals and best practices to adhere to as you create a successful email campaign. Along the way, the tests that come after each module will make sure that you’re remembering what you’ve learned.

Free Web Design and Development Courses

Free Marketing Strategy Courses Online

Although web design and development may not be seen as being within the purview of marketers, having a working knowledge of the fundamentals could make your life easier overall, particularly if you upload your own content.

Since HTML and CSS are the building blocks of many marketing tools, having a working knowledge of them is increasingly useful for marketers. See below for our top choices.

Create a Website with CodeAcademy
JavaScript Tutorial – CodeAcademy

  1. CodeAcademy: Learn Ruby
  2. Python 3 Learning – CodeAcademy
  3. CodeAcademy’s HTML and CSS tutorial
  4. General Assembly – Learn to Code Awesome Websites

The easiest course for beginners to take if you’re new to web development is Make a Website on CodeAcademy. You have the basics down? Instead, try out their course on Ruby.

Free PPC and online advertising courses

While organic traffic is excellent, a successful marketing strategy will also include paid advertisements. Use your advertising budget wisely, whether you decide to use pay-per-click Google ads or your preferred social media platform.

The courses listed below will guide you through everything from choosing the best keywords for PPC ads to developing your first paid campaign.

HubSpot Academy’s 32. What Digital Advertising Is and How to Do It

  1. HubSpot Academy’s How to Build a Paid Media Strategy
    PPC University – Wordstream, number 34
  2. Alison: Promote Your Business Online
  3. Semrush for Advanced Competitive Research Practices
  4. Crafting Your First Ad Campaign: Copywriting 101 – Skillshare
    Semrush’s Advertising Toolkit Course, number 38

The best place to start if you’re completely new to digital advertising is with HubSpot’s What Digital Advertising Is and How to Do It. You’ll discover the fundamentals of advertising and a step-by-step tutorial for making campaigns.

Choose Wordstream’s PPC University if you want to learn more about PPC.

Additional Free Courses in Digital Marketing

After going over some fundamentals of marketing, it’s time to have some fun. Perhaps you already excel at designing email and advertising campaigns and want to improve your graphic design abilities.

You can use the courses listed below to learn how to use video content, make eye-catching designs, or master image editing.

Graphic Design Fundamentals – Canva

  1. Coursera’s Graphic Design Specialization
  2. One-on-One Photoshop 2020 Fundamentals – LinkedIn Learning
  3. LinkedIn Learning: InDesign 2020: Essential Training
  4. HubSpot Academy’s course on video marketing
    Eventbrite’s Event Marketing Course and Certification
  5. Skillshare: Brand Marketing: Planning a Successful Event
    Affiliate Marketing for Newbies on Udemy, number 46
    YouTube Ads Certification (number 47)

Canva is a popular tool for quickly producing graphics for a variety of documents, including infographics, resumes, and email campaigns. You can embrace your inner designer and improve your visual communication skills by taking their course on design fundamentals.

Totally free marketing credentials (h2)

Perhaps you’d like to go beyond simply picking up a new skill for fun and are seeking something more structured that you can use to prove your expertise or improve your chances of getting a job. A certified program’s completion will accomplish that. You gain the advantages of learning a new skill while also establishing your credibility by passing a course from a school that is respected in the field.

The good news is that getting there won’t cost you a fortune. The top free marketing certifications available online are listed below.

  1. The HubSpot Academy’s Inbound Marketing Certification
  2. HubSpot Academy’s Content Marketing Certification
    Course on Semrush’s Content Marketing Toolkit (No. 50)
    Sendinblue Academy’s Email Marketing Course, in number 51
  3. The HubSpot Academy’s HubSpot Email Marketing Certification
  4. Google Digital Garage’s course on digital marketing
  5. HubSpot Academy’s Free Social Media Certification

Websites for Free Marketing Courses

Free Marketing Strategy Courses Online

For marketers on a tight budget, the free courses we mentioned above are fantastic resources. They’ll give you a crash course in the subject and some tactical advice you can use right away.

Check out the following platforms if you want to increase your marketability in the job market or if you have a little more time and money to invest in your education. While not all of them are free, they are all reasonably priced and will give you the most recent course materials.

  1. HubSpot Academy

People can learn how inbound marketing and HubSpot software operate through certification and training programs offered by HubSpot Academy. At HubSpot, marketers frequently instruct classes that include videos, tests, and quizzes.

The majority of HubSpot Academy courses are free, and if you succeed in the certifications, like the two below, you’ll receive a cool certificate and badge to display on your social media profiles.

  1. HubSpot Academy

People can learn how inbound marketing and HubSpot software operate through certification and training programs offered by HubSpot Academy. At HubSpot, marketers frequently instruct classes that include videos, tests, and quizzes.

The majority of HubSpot Academy courses are free, and if you succeed in the certifications, like the two below, you’ll receive a cool certificate and badge to display on your social media profiles.

  1. Copyblogger

A content marketing company called Copyblogger produces content that is about other content (so meta).

This class, “Internet Marketing for Smart People,” is made up of ebooks, emailed lessons, and other course materials. Its blog offers a ton of excellent resources about digital marketing.

In order to succeed with content marketing, Copyblogger adopts four pillars, which are covered in depth in this lesson.

  1. Coursera

Massive open online courses (MOOCs) from institutions like Northwestern University, the University of Pennsylvania, and the University of California system are available through Coursera.

Browse the catalog to find one that works with your schedule because these courses begin at different times throughout the year.

  1. Udemy

Another online learning environment is Udemy, which specializes in programs that help working professionals develop their skills.

The courses we’ve highlighted on Udemy are free, but the platform also offers a wide range of other paid options, some of which can be had for as little as $10. In addition, even though some of the courses are free, a Pro membership might be necessary to receive a legitimate certificate.

Try a paid course if you enjoyed the free one to get even more use out of the information on this website.

  1. WordStream

A search engine and social media marketing software provider called Wordstream assists advertisers in getting the most return on investment from their paid search and social media campaigns.

These free manuals and ebooks condense lessons learned and best practices for users managing pay-per-click (PPC) campaigns. Here are a few of its subjects and products:

  1. edX

Another MOOC platform is edX, which offers cost-free courses from prestigious universities like Harvard University, Massachusetts Institute of Technology, and Boston University.

Classes are taught online and start at specific times throughout the year, similar to Coursera.

  1. LinkedIn Education (formerly Lynda.com)

Hundreds of courses taught by professionals from various industries around the world are available on LinkedIn Learning.

The course recommendations are personalized to your profile, which is the best feature of LinkedIn Learning.

If you list content marketing as a skill on LinkedIn, the algorithm will recommend courses that are pertinent to your situation, such as how to launch a podcast or calculate the return on investment from a content marketing strategy.

Similarly, the suggestions you see will depend on your role. I am given recommendations for copywriting, SEO, and social media marketing courses as a marketing writer. You might advise me to take courses in programming languages and machine learning if I were a data scientist.

The first month of using the platform is free; after that, it costs up to $39.99/month.

  1. Alison 

Users can take the more than 4,000 online classes offered by Alison at their own pace and learn a variety of professional skills.

You can select the courses in this content library that best suit your objectives; they all lead to certificates and diplomas.

You can select a learning path that combines several lessons and courses into one learning track to give you a well-rounded learning experience if you want an even more demanding curriculum.

  1. Blueprint Meta

You likely already know what Meta (previously Facebook) is and what it does at this point.

You may not be aware, but the platform provides a number of training and certification programs.

For marketers looking to expand their businesses using Facebook, Meta Blueprint offers live and self-paced online courses. Despite the fact that the course materials are free, the certification exam costs between $99 and $150.

Blueprint provides instruction on using Facebook and Instagram in a variety of languages.

  1. Quintly Academy

Through its academy, quintly, a social media analytics tool, offers courses.

The self-paced course uses downloadable written materials and video lessons to give an overview of social media analytics, benchmarking, and goal setting. Simply sign in to enroll for free. You can take these courses for free.

Conclusion

Social media can be a powerful marketing tool for your business. By using it to create a platform, grow your following, get attention, and increase traffic to your site, you can reach a larger audience and boost sales. It’s important to use social media wisely in order to achieve the results that you desire. Thanks for reading!

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