Free Marketing Tools for Social Media

Get free marketing tools for social media. Use them to grow your business and make more money! Millions of people use Facebook, Twitter, Instagram and other Social Media networks every day. But there is a lot to learn about how they work and what you can do with them.

We have a range of free marketing tools for social media platforms including Facebook, Twitter and Google+. These have been specifically designed to allow you to engage with your followers. If you would like to reach more people and improve engagement on your social media profiles then our tools are a great way to get started.

AdsReport

With a successful paid social strategy, you can accelerate progress toward your brand’s goals.

Whether you want to grow your audience, sell more products, or do anything in between, Facebook Ads can give a much-needed boost.

But tasks like monitoring ad accounts and tracking results aren’t as simple as they should be.

If you need to confirm basic metrics like spend, impressions, or cost per click (CPC), you often have to sort through a mountain of data in your Facebook Ads account.

When you want to streamline your analysis, AdsReport has you covered.

Once you connect your Facebook Ads account, you can see insights in seconds.

Key metrics like spend, revenue, impressions, clicks, click-through rate (CTR), and CPC appear at the top with helpful comparisons to the previous period.

Track your Facebook Ads insights with one of our favorite social media marketing tools.

Click to view more metrics, and you can see all the other data that matters to your team, such as page likes, landing page views, post engagement, and purchase metrics.

Just want to check stats for a specific campaign? Scroll down, and select the right campaign.

ad campaign insights from adsreports

Along with campaign metrics, AdsReport identifies the best-performing ad based on criteria like clicks, impressions, CPC, or CTR.

 Facebook Barometer

Does it seem like your Facebook strategy is missing something? A little perspective can go a long way. But when you’re so focused on what’s right in front of you, it’s tough to consider external factors.

Let’s say your client’s Facebook following is growing at a steady clip. Or maybe your social media marketing agency is rocking reach compared to previous months. Nice work!

But how do your results compare to your competitors’?

After all, your competitors are working hard to attract a similar audience. It’s essential to keep their progress in mind when you review your brand’s results.

With the free social media tool Barometer, you can compare your Facebook Page to your competitors’ Pages in seconds. Connect your Facebook Page to this free tool, and see how your performance stacks up to over 58,000 other pages. You can compare metrics like:

  • Fans reached
  • Engagement rate
  • People talking about your page
  • Negative feedback
  • Organic reach
  • Paid reach
  • Viral reach
  • CTR

Barometer is #2 on our list of favorite free social media marketing tools.

The average percentages featured in Barometer are based on the last 50 posts for each Facebook Page, giving you a solid basis for comparison.

free social media marketing tools

To fine-tune your Barometer, choose the audience range that matches your Facebook Page and get more accurate industry averages.

Then scroll down for page insights like reach and impressions.

You can compare your Facebook Page against the industry average for the past 30, 90, or 180 days to get a better idea of how your brand is truly performing.

Biteable

Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.

With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.

With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.

Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?

 Buffer

Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.

You can do some pretty neat things with Buffer:

  • Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
  • Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
  • Upload custom photos and videos (or use ones pulled from the article you shared).
  • Access complex analytics to track your content’s performance.
  • Create a posting schedule so your content gets spread out throughout the day.
  • Reply to posts from inside Buffer.
  • Add team members.

A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.

OptinMonster

optinmonster is the best lead generator for social media


OptinMonster is a powerful lead generation tool that lets you engage visitors at exactly the right moment. It has a drag-and-drop template for building visually stunning lightboxes, popups, and landing pages that capture leads. Everything from growing your mailing list to recovering abandoned carts can be solved using OptinMonster’s amazing set of tools.

Ready to hear something really cool? OptinMonster can now be part of your social media marketing campaign. Simply use the new ChatBot element to connect to ManyChat. Once you’ve done that, you’re ready to share your best-performing optins over Facebook Messenger.The ChatBot element requires a Growth Plan. Already an OptinMonster customer? Upgrade here! Otherwise, click here to get started with OptinMonster today.

That way, you can bring the optins to your leads. Not the other way around.

Conclusion

There are a lot of social media marketing tools out there. A lot. And some of them cost money. We know that you’re trying to build a business without spending money on stuff that isn’t going to work out, so we compiled a list of our five favorite FREE marketing tools for social media – including a Google Chrome extension and a social media planning calendar printable!

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