All content creators make mistakes. Even professionals can’t get it right the first time. It’s just the nature of this type of work, it’s stressful, and difficult to master. So why not learn from those who’ve been doing it for years? Check out these awesome online courses that are sure to improve your craft. There’s no time like today to start improving your skills!
The point of all these courses is to equip you with the skills and abilities needed to create high quality content that not only engages visitors, but keeps them coming back for more. Even if you can’t learn how to perfect your own personal style, you’ll at least gain a deeper awareness of what makes other people so successful in their content creation endeavors.
Viral Marketing and How To Craft Contagious Content
Once you can consistently come up with good ideas, the next content creator hurdle appears: How can you increase the odds of creating something with virality potential?
For this, check out Coursera’s course, Viral Marketing and How To Craft Contagious Content. Created by Wharton, it explains how you can tell whether an idea is sticky (it has virality potential) and how to increase its stickiness by following six science-backed success factors.
Moreover, the course also offers proven methods to increase your influence, how to generate word-of-mouth, and how to use social networks to increase your odds of virality.
All content creators dream of having at least one viral hit. Though luck and timing play a big role in this, applying the learnings of this course will increase your odds.
Writing Stories About Ourselves
Have you ever wondered why almost every Ted talk starts with a story?
The answer is simple: One of the six success factors of viral content (as seen in the previous course) is the use of emotional stories. When we create a memorable experience for the viewer, listener, or reader, we make our ideas sticky.
To have any chance at success as content creators, then, we must be powerful storytellers.
This is why Coursera’s course, Writing Stories About Ourselves, is so useful. Though it’s designed for memoir authors, content creators will also come out stronger after learning the tips and tricks that make our stories stand out from the crowd.
Successful creators often offer the same advice: Start your post with a personal story that illustrates your idea. Though it isn’t obligatory (I didn’t start this post that way since it’s more educational), when done right, it can make the difference between an average and an outstanding piece of content.
Here are two examples of posts I wrote using these course’s tips: At 86 Years Old, My Great-Grandmother Found Herself With a Newborn Baby, and The Time To Chase Your Dreams Is Now. Though I of course wouldn’t call them masterpieces (I still have a long way to go), they’re way better than what I could write before.
Likewise, if you want to strengthen your storytelling skills to up the stickiness of your ideas, check out this course.
Understanding Medical Research: Your Facebook Friend Is Wrong
Being a content creator comes with a huge responsibility. Whether we like it or not, our words have power.
Even if we’re a nobody, if we write about how someone should spend 40 days in the desert fasting to cure cancer while linking to a random study, someone in the audience is bound to believe us. Yikes!
As content creators, we must ensure that our sources are robust and that we know how to correctly interpret the information found in research studies. Not doing so is wrong on an ethical level — but also a personal level. As soon as someone knowledgeable spots the inconsistencies in your content, poof, you’re out of the game.
That’s why Yale’s course, Understanding Medical Research: Your Facebook Friend Is Wrong, should be taken by everyone who loves to create scientifically-based content.
Managing Emotions in Times of Uncertainty and Stress
Most content creators can agree that the worst sides of this line of work are the constant rejection and the uncertainty. When someone criticizes our art, it can feel like a personal attack. And not knowing how much money we’ll earn the next month — or if we’ll even make ends meet — can make us sleep-deprived.
This is why Yale’s Managing Emotions in Times of Uncertainty and Stress is a powerful tool for any content creator. Heck, for every worker out there.
Though aimed at teachers during the pandemic, the emotional intelligence tools the course provides can be life-changing. If you feel like you need help managing the downsides of content creation, check this one out.
Fundamentals of Digital Marketing by Google
Learn and master the basics of digital marketing with Google’s free course on Fundamentals of Digital Marketing. This course is accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules in the course, created by Google’s expert trainers. The modules contain practical exercises and real-world examples. This course will help you understand the metrics of digital marketing, and help you become a better content strategist and writer.
Become a Better Blogger by Skillshare
Taught by Andrea Gaoulet, Co-Founder & CEO of Corgibytes, Become a Better Blogger is a popular course on Skillshare. It is ideal for bloggers and influencers. Starting a blog is easy but maintaining content quality and engagement with readers on a blog is tough. This course comprises 12 videos (57 minutes each). These videos enable you to learn the basics of how to be a better blogger. Moreover, new users on Skillshare get free and unlimited access to its courses for a month.
Content Writing Certification by Hubspot
The content Writing Certification course by Hubspot is ideal for you if you want to take your content writing skills to a new level in 2019. This course teaches how to create a scalable content strategy for your business and helps turn your visitors into leads.
From content planning and creation to repurposing and promotion as well as for for analytics – this free course teaches you everything. It makes you a master in content writing and gives you a professional edge. Additionally, you can also evaluate your progress by taking an online exam after the completion of the course.
SEO Training by Udemy
If you know how to write original cohesive content and have aced writing skills in different genres, this should be your next step. Search engine optimization (SEO) and content marketing are closely integrated. An SEO-oriented content has better rankings on search engines, and hence better-targeted readership. SEO Training by Eric Schwartzman on Udemy is a free course. It equips you to master SEO and take your content writing career ahead.
Writing for the Web by Open2Study
Writing for the Web is a course on Open2Study by Frankie Madden, a senior user experience consultant at Stamford Interactive. It is yet another ideal course for content writers. This free course helps you hone your content writing skills and you get a certificate of achievement when you complete the course.
You need to constantly hone your content writing and digital marketing skills to remain relevant. These courses will teach you new techniques to brainstorm innovative content ideas, create compelling online content, and repurpose it to acquire leads and customers.
In the Digital Information Age, content is not only ‘king, but but’ it’s also the global currency used to communicate and transact online.
Your business needs content for your website pages, blog, newsletters, product descriptions, post headlines, sales copy, social media, ads, articles, promotional pieces, news releases, customer training, FAQs, forum signatures, SEO (e.g. meta descriptions), etc.
Great content helps your business:
- Drive traffic to your website and social media pages
- Keep your website relevant in the search engines
- Educate prospects about your products and services
- Convert visitors into customers, sales, and subscribers
- Keep readers, subscribers, clients, and users engaged
- Train new clients, staff members, customers, subscribers, users, etc.
- Build trust, authority, and credibility
- Stay ahead of the competition
- And more!
Knowing how to create and produce great content, therefore, is one of the most valuable skills you can develop to help your business grow online.
Creating quality content regularly, however, is challenging. It requires not only having a content marketing plan and strategy but also a system for generating new content ideas and turning these into something published.
When it comes to content creation, many website owners go no further than adding basic pages to their website about their company and their products or services and adding an occasional blog post. This is not enough to help your business get ahead of the competition in today’s global and digital economy.
This is why we provide hundreds of detailed step-by-step tutorials that show you how to build, manage and grow a powerful and professional website using WordPress for FREE and why we have also created a FREE in-depth content creation course to help you come up with endless new content ideas for your web articles, blog posts, and newsletters!
Infinite Content Creation
Learn How To Keep Coming Up With Great Content Ideas For Your Website, Blog, Or Newsletters!
Infinite Content Creation is a comprehensive email course that will show you how to keep coming up with endless content ideas for your website, blog, or newsletters and turning these into published content.
What The “Infinite Web Content Creation” Course Covers:
- Why Create Content?
- Content Writing Tips
- Guidelines For Writing Effective Articles And Blog Posts
- Content Writing Action Plan: The 5-Step Formula
- Difference Between A Content Strategy, Content Marketing Strategy & A Content Plan (and why you need all three!)
- What To Write About (and how to keep coming up with endless new content ideas for your website, blog, or newsletters!)
- A Content Creation System That Delivers Results
- Outsourcing Your Content Writing The Right Way!
You will learn methods that will help you easily come up with great content ideas for web articles, blog posts, and newsletters, and how to create content that will keep your readers interested and engaged.
In addition to being filled with lots of great content ideas, this training course will also show you how to develop an effective content marketing plan and how to outsource your content writing for the best results.
The content creation field is always in high demand. If you have the skills needed to become a real-world content creator, you should have plenty of job opportunities available to you. We sincerely hope that this list has been helpful for anyone looking for a new career. Let us know about any online courses you’ve taken that helped you out!