Everyone does some form of online marketing these days and it can be difficult to create a responsive and relevant campaign without some sort of research. Research is one of the most important steps in an online marketing campaign so if you’re operating under a budget, free online marketing research tools can save you a lot of money!

These are the best free online marketing research tools. Why pay for expensive research tools when there are so many free ones? Here are some of the best free online marketing research tools available.

 Pew Research Center

Pew Research Center is a nonpartisan organization that aims to inform the public about issues shaping society. They conduct polling, demographic research and other data-driven social science research in order to make an informed assessment of current trends on various topics such as attitudes and policies across populations around the world.
For more information click here

Price: Free

Statcounter Global Stats

Statcounter Global Stats Review

StatCounter is a web analytics service that has installed their tracking code on more than 2 million sites and records billions of page views to these sites every month. Every time someone visits one of the thousands or millions of websites using StatCounter, they are able to determine where in the world it came from, what browser was used as well as screen resolution – even if you’re browsing with your phone! Plus for each page view recorded by Statcounter there’s an analysis about whether they were referred through search engine results (including Google) or social media sources like Facebook.

Pros:
  • It’s a free tool which is best to start with website visitor analysis.
  • It gives detailed reports for location, browser and time.
  • It’s really easy to set up and use. It may just take few moments to set up an account.
Cons
  • They need to add a real-time visitor report option on the website. Else, it is a great tool.

Price: Free.

Quora

Quora Review
Image Source: ionos.ca

Quora is a question-and-answer website where questions are asked, answered, edited, and organized by its community of users in the form of opinions. Users can collaborate by editing questions and suggesting edits to answers that have been submitted by other users.

Beyond the simple ask-and-answer setup, there are some advanced parts of Quora, too, that might be good to know before jumping in.

  • You can target your question to specific Quora users, asking them specifically to weigh in with an answer along with others in the community
  • You can publish content on Quora, just like LinkedIn’s publishing platform
  • You can search for specific questions or topics related to your business and follow these to receive notifications of new questions
  • You can spend credits to get your question in front of more people

For marketers, there are a handful of really great reasons why Quora might be worth considering:

  1. Gain exposure to Quora’s 700,000+ monthly visitors
  2. Build expertise and authority on your chosen topic
  3. Learn from others—users, customers, industry experts
  4. Answer questions about your product
  5. Find out the questions people are asking about your product or industry

Price:  Free

Flipboard

Flipboard Review
Image Source: theverge.com

Flipboard is like a smart magazine. Unlike traditional print magazines, it personalizes your content based on your interests, then displays relevant stories in a magazine-style layout that’s both pleasing to the eye and easy to interact with. In addition to articles, you’ll see other types of content including videos, podcasts, tweets, and more.

People can use Flipboard to create their own digital magazines to share with other users; as you read through its stories, you can easily add them to a new or existing magazine under your profile. It also lets you curate magazines based on a passion of yours, for specific sources, for sharing with your team or simply for creating a collection.

Pros:
  • It works cross-platform (website, tablets and mobile apps)
  • You can do a Google Reader import
  • You can easily discover stories based on topics
Cons:
  • Excessive ads with no way to remove them
  • Needs better organization of topics, tags, users followed
  • The default content is from low quality sources such as Mashable.

Price:  Free

SurveyMonkey

SurveyMonkey Review
Image Source: blog.capterra.com

SurveyMonkey is an online survey software that helps you to create and run professional online surveys. It is very powerful and a well known online application.

It’s basically a tool that allows you to launch any kind of online survey project, be it for the purpose of market research, a quick poll, competitive analysis or customer or the employee feedback. This easy-to-use platform allows you to tailor your surveys according to your defined target audience.

Pros:
  • A strength for SurveyMonkey is that it is very user friendly. If one should become stuck in an area, the guides that are provided work nicely.
  • Allowing for a large number of participants to be mailed at once is a huge plus.
  • Being able to offer providers a link directly, being FB friendly, is a HUGE plus for businesses.
Cons:
  • It’s free plan is limited and for more features you’d need to have a premium account

Price:  Free. Premium ranging from $34.00 to $99.00/mo

 KNIME

Kinme integrates data from various sources, transforms and subsequently analyses it. This tool has the potential to perform predictive analysis models, trends and analysis related to Social Media, such as sentimental analysis, network mining, content tagging. It also allows for interactive exploration of analysis results or trained models. Despite the advantages of this tool, it can take you some time to understand how it all works. Additionally, nodes are treated as “black boxes” and it integrates data from various sources, transforms and subsequently analyses it. This tool has the potential to perform predictive analysis models, trends and analysis related to Social Media, such as sentimental analysis, network mining, content tagging. It also allows for interactive exploration of analysis results or trained models. Despite the advantages of this tool, it can take you some time to understand how it all works. Additionally, nodes are treated as “black boxes” and thus you can be disconnected from the underlying algorithms, which may lead to incorrect use of some methodology. Taking into account that KNIME integrates well with popular scripting languages such as Perl, Python and R, developing new functionality isn’t so difficult.

RapidMiner

Rapid Miner is capable of processing, analyzing and modeling data. One of the major advantages of RapidMiner is the possibility of connection with database tools, like MySQL. But apart from this aspect, RapidMiner has good flexibility in process design (e.g. considering the ability of nesting optimization, evaluation, etc.). An additional argument for using RapidMiner is presence of customized features at a low cost. However, this tool is not very easy in use, so you need to turn to the tutorials. Other big disadvantage of the instrument is the use of large amounts of memory and is often obtained the error “out-of-memory”.

NodeX

NodeX makes analysis and visualization of network data easier for you by combining the common analysis and visualization functions with the familiar spreadsheet. This tool simplifies the process of network data analysis, making it easier to convert edge lists and incidence matrices into useful visualizations. It doesn’t have all of the flexibility of Gephi in terms of visualization but can produce some quality visualizations. It also interfaces directly with the SNAP library for analysis which gives it access to a good set of efficient algorithms for metric calculations. The main advantage of NodeXL is in its data collection rather than in its visualization or analysis functionality. For example, it can interface with the Twitter API well. Many of the use cases for NodeXL involve the visualization and analysis of social media data.

G2

We’ll wrap up today’s guide with a free resource specifically for those of you in the software world. Designed to help buyers determine which products are best suited to their needs, G2 is the leading source of validated, unbiased software reviews.

G2 is, in other words, an excellent way to find out what your target customers are saying about your competitors’ products. Do a quick search for the type of software you’re developing and you’re in business.

free-market-research-resources-g2

If you were developing a sales compensation software product and you searched this keyword, you’d be brought to the page you see below. To learn more about Spiff — one of your top-rated industry competitors — all you’d need to do is click “Read Spiff Reviews.”

free-market-research-resources-g2-2

If you want to get granular, you can filter reviews in a number of different ways. As an example, let’s say you’re developing a sales compensation software product specifically for small businesses. G2 has the filter you’re looking for:

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And just like that, you’ve got access to dozens of valuable insights like this one:

free-market-research-resources-g2-4

Conclusion

Not so long ago, doing comprehensive internet marketing research could only be done with a list of resources and a deep wallet to cater to it. Yet, as we all know, budgets and resources can be extremely limited for those just starting out. Luckily, the internet has made great strides in providing free online marketing research tools. Now you can research products, competitors and more without spending a dime! And because these resources are free, you will find that there is much less clutter than you might find elsewhere. Because of this “clean” nature, the results you get will be far quicker and more relevant to your needs.

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