Free Social Analytics to help you reach your target audience. Do you need a tool to help you better understand social media? Do you want to grow your business and find out which social media marketing platforms are best for your business?
See advanced social analytics and metrics for all types of business, for free. Are you looking for a pivot table for Facebook? Or how about Instagram metrics? How about some keyword recommendations from Twitter? Simply enter any Social Network and Event type together to get your data!
Why do You Need a Social Media Analytics Tool?
If you are buzzed with questions about your daily social media performance and whether it’s worth the time and money, then a social media analytics tool is a must. Find out your top-performing content assets and the overall impact of your endeavors on the digital turf.
Pay close attention to social media analytics, audit your performance against your social media goals, and tweak your strategy accordingly. You can leverage wide-ranging tools like social media schedulers, competitor analytics tools, social media tracking tools, social media metrics tools for diversified insights.
How Can You Find a Social Media Analytics Tool that is the Right Fit?
Here’s the starter’s alert, they have limited scope, and users may find themselves with heaps of data from individual social media platforms without proper processing.
However, free social media analytics tools are great for getting ballpark data to create strategies. Here are some pre-existing social analytics tools for popular platforms.
Keyhole is a social media analytics tool that automatically collects social media data & creates reports for you. It excels at four key things:
- Getting you inside the minds of your customers.
- Simplifying your reporting — so you can easily share results with your team.
- Showing you what attracts your consumers’ attention.
- Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for and reporting your social analytics.
These are critical features to look out for when making social media analytics software comparisons.
As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”
The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times.
Using Keyhole, you can find, identify, track, and reach out to your influencers:
You can also conduct a detailed and in-depth sentiment analysis of social media posts over time:
With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool.
And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.
Also, Keyhole customers can publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts depending on your needs.
Pricing: Custom pricing for businesses of all sizes.
Facebook offers an insightful glance at organic and paid reach, which helps users decide whether spending on ads is worthwhile. Facebook’s analytics displays detailed metrics about your posts and the engagement they yield. It provides audience analysis that includes demographic and location breakdown, video views, actions taken on your page, and impressions of your posts.
Twitter’s built-in analytics point at your top-performing tweets and their impact. But they don’t tell you why. The number of tweets, tweet impressions, visits to your profile, mentions, and followers are all tracked in the Twitter analytics dashboard. You can simply click on any tweet to see its corresponding metrics such as impressions, likes, retweets, and engagements.
Pinterest’s analytics measures the traffic sent to your site from Pinterest and other channels. Pinterest analytics also provide data as content that people save. Some analytics include average daily impressions and viewers, audience location, gender, language, the total number of repins, number of clicks, and likes.
Instagram’s analytics give you access to various social analytical data like interactions (profile visits and website clicks), discovery (reach and impressions), posts, Story, Reels, promotion analytics, location, age, and gender info of your followers. Instagram also provides a distinctive feature to see which day and time your audience is most active.
Youtube analytics is the most comprehensive feature of YouTube and can help you maximize your earnings, engagement and find out traffic sources with sorting filters like content, geography, and more. You also get audience retention reports that show how style, length, and promotion efforts affect your video performance.
Analisa is an influencer marketing platform that focuses on Instagram analytics. Not only does Analisa provide you with all the data related to your Instagram activity, but it analyses it to help you better understand what the numbers mean.
Analisa does offer a free service, that provides you with much of the raw data. However, you need to buy their Premium Plan if you want in-depth analysis.
You can run two kinds of reports with Analisa. An @Account Report can give you in-depth analysis on an influencer’s profile and activity, while #Hashtag reports can be used to monitor campaigns.
An @Account Report includes a wide range of stats, including:
- Engagement Rate, Like Rate, Comment Rate
- Average Engagement Rate
- Total Posts (which actually doesn’t do what it says, instead it shows average posts per day, per week, and per month, with an interactive graph to drill down to specific dates.
- Tags and Mentions
- Posting Map
- Posting Activity and Audience Engagement
- Average Likes and Comments Per Post and Average Engagement Rates
- Total Posts (Weekday Breakdown)
- Caption Words and Hashtags Most Used
#Hashtag Reports for your campaigns include:
- Audience and Engagement
- Total Posts
- Total Follower Reach
- Total Engagement
- Average Engagement Per Day
- Total Engagement Per Day and Total Follower Reach per day
- Posting Activity and Audience Engagement
- Caption Words and Hashtags Most Used
#Hashtag reports also go into depth about your influencers’ performance, so you can see which influencers did the best, and which ones you’ll probably want to pass on next time around.
HypeAuditor is a vast database powered by artificial intelligence that’s indexed nearly 3 million Instagram profiles. It contains a wealth of information, and can clearly distinguish real influencers from those who pretend to have the status, but really only have fake followers.
HypeAuditor doesn’t have a free plan, but being pay-as-you-go, it doesn’t cost much if you have minimal usage needs.
HypeAuditor was purpose-built for fraud detection. It analyzes influencer profiles, digs deep into each audience, and is generally on the lookout for the kinds of data that can expose fraud. It includes 28 different metrics and scores, giving users a thorough understanding of who they’re dealing with.
It all starts with the Audience Quality Score (AQS) that judges an influencer’s actual value from 1 to 100. You can feel comfortable with influencers who score >70. It gives you a good indication of how many of an influencer’s followers are quality, too.
HypeAuditor doesn’t just provide the stats; it indicates the quality of many metrics, e.g., engagement rate, authentic engagement, followers reachability, and much more.
$50for 3 users
SocialPilot has emerged as one of the most straightforward social media marketing and analytics tools to use. This tool lets you post on multiple social media platforms such as TikTok, Facebook, Twitter, LinkedIn, Instagram, Google My Business, Pinterest, Tumblr, and VK. SocialPilot makes it quite simple to track metrics for social media campaigns for each of your profiles separately. You can track content engagement, audience growth, demographics, and influencers.
Users can plan, publish, promote, and create reports under social media banners through SocialPilot.. SocialPilot keeps your content, scheduling calendar, and social media analytics in one place so you can effectively consolidate your digital campaigns. When you add an account to SocialPilot, it pulls in analytics data eliminating the need for a manual setup. This is a big plus if you’re a busy social media marketer.
SocialPilot’s social media analytics and reporting features
- Analyze your best-performing content that engages your audience the most.
- In-depth audience insights to analyze growth patterns.
- Influencers analytics to find out top influencers that can help you drive engagement.
- Find the best time to post by analyzing when your fans are most active.
- Analyze every bit of your social account with comprehensive social media analytics.
- Download graphical PDF social media analytics reports anytime.
- Directly email social media reports to your clients from the SocialPilot dashboard.
From novices, intermediate experts to advanced users, SocialPilot fits a diverse range of users, making it a highly versatile tool for social media analytics and reporting besides scheduling and publishing. You can also analyze your Facebook, Twitter, LinkedIn, Pinterest, and Google My Businesses accounts with SocialPilot.
Use our free social analytics software to discover social media analytics and insights data. Simpy enter a search term, see and analyze the results with our dashboards, metrics, and charts.