Sign up now for our free Social Media Analytics Course! With this free course, learn how to use Quintly to analyze and monitor your social media performance. We will review how to select the right metrics, build reports and dashboards, and create social media analytics reports complete with graphs and data visualizations.
Get started with the basics of social media analytics in this FREE introductory course by Quintly. Learn how to find business value in social media data, leverage tools to collect and visualize data, and make better decisions for your business.
Offered by: Udemy
Created by: Brian Yang
- Common social media myths and mistakes
- The art of using Facebook Groups
- Attracting YouTube subscribers and creating engaging videos
- Creating quality (not spammy) content for social media
Skill level: Intermediate
About this course:
The tagline for this social media class is “picking up clients with social media in 48 hours or less.” Which points to the fact that this instructor dives into intermediate social media strategies. Moving beyond more beginner tactics like setting up social media accounts and basic posting strategies, this class assumes that you already know those things and provides details on how to best use the channels that you’re already familiar with.
All you need for this course is an active Facebook, YouTube, and Reddit account and you’ll be on your way to learning the secrets behind picking up clients on social media.
Offered by: Facebook
Created by: Blueprint eLearning
- Facebook Terminology and Know-How
- Best Practices for Facebook & Instagram Posting
- Optimizing Facebook & Instagram Advertising
- Creating a quality Facebook Page and experience
Skill level: Beginner – Advanced
About this course:
Perfect for small businesses, marketers, agencies, and advertisers, Facebook Blueprint is your one stop shop for everything there is to know about running successful advertising campaigns using your Facebook Business Page. This huge resource of free, self-paced social media classes will cover best-practices and top strategies used by the world’s largest brands.
With Facebook becoming very much a “pay-to-play” platform, this is the perfect opportunity for businesses and marketers to fully grasp everything there is to know about ensuring that your advertising dollar stretches as far as possible.
Offered by: Constant Contact
Created by: Constant Contact
- And more!
Skill level: Beginner
About this course:
All social media managers and marketers start somewhere. This free social media class from Constant Contact is a great resource for those who are looking to dive into the world of social media without all of the complications. It offers a step-by-step guide to building a presence on almost every social media platform you can think of.
For those unsure if social media is right for you or for your business, this class is a great way to dip your toes in and start small with social media marketing. Who knows, you may find that social media is just right for you!
Social Creators — Video Storytelling for Social Media
This is a one hour course that should be able to give the foundation for creating awesome videos on your mobile device that you can share via various social platforms. It covers how to find the right gear to film with your smartphone with better audio and lighting, basic storytelling structures, and building out an actionable plan to regularly produce high-quality content.
Build Your Personal Brand and Sell Your Expertise Using Social Media (Social Creators)
This is a course on personal branding that will help you build a unique social media identity and a strong social presence. This is most useful for influencers but is something that all marketers can benefit from.
The course is divided into four parts all in the form of videos, making it easy to grasp the concepts. Additional course materials also include a 21-page guide on personal branding.
Writing for Social Media (edX)
This is a free course offered by the prestigious University of California, Berkley. It provides a broad framework for writing content for social media. The instructor of the course is Tim Peters, who is a Lead Content Strategist for Tata Consultancy Services.
Here are some of the things that you will learn:
- Understanding your target audience
- Writing content tailored to your audience, keeping the delivery channel in mind
- Using effective writing strategies to optimise your content
- Connecting with your audience by communicating the right way
The course will take 4 weeks to complete. You can take the course for free but to get the certificate, you need to pay.
Social Media Ethics (Udemy)
This is a free course available on Udemy. It was created by Eric Schwartzman, who is also the instructor of this course. The course covers the important topic of social media ethics and being responsible when posting content on social media.
Here’s what you will learn from this course:
- Using good judgement when using social media
- Not posting content that could get you fired or sued
- Understanding what ethical social media behaviour means
You get the video content for free, but for the certification, you need to pay. It is a short course that can be completed in 33 minutes.
Offered by: Skillshare
Created by: Mailchimp
- Email marketing automation
- Email marketing optimization
- Email marketing personalization
Skill level: Intermediate to Advanced
About this course:
Marketers and social media professionals with a basic understanding of how email marketing works will love this free online course from Mailchimp. Perfect for those of you on the go, it’s a 25-minute, highly tactical class on developing the basic email marketing principles that you may already be familiar with.
By the end of this email marketing course, you’ll have a great understanding of how to create engaging email marketing campaigns and how to optimize your strategy in order to increase business revenue.
LinkedIn — Social Media News And Trends
This is a biweekly series, led by marketing and social media expert Martin Waxman, that explores the newest tools and techniques that marketers are using to reach their customers. Every two weeks he explores a new topic, including mobile, voice search, video, live streaming, artificial intelligence and virtual reality, the evolution of social media, and regulations like GDPR. It’s an effective way to understand what’s current in the world of marketing and how you can leverage these trends to grow your following.
Content, Advertising & Social IMC (Coursera)
This is another social media marketing specialisation course provided by Northwestern University. In this course, you will learn how to create engaging content that has the capacity to go viral.
Here are some topics that it covers:
- Content strategy
- Social integrated marketing communications
- Measuring the ROI of social media marketing programs
The course takes 8 hours to complete but they suggest taking 4 weeks to do so. This course comes with a shareable LinkedIn certificate.
Introduction to Social Media Strategy (Skillshare)
This is a beginner-level course offered by Buffer and the instructor is their digital marketing strategist, Brian Peters. It is designed to help you learn how to form an effective social media strategy.
Here are some of the aspects that it will cover:
- Finding a unique voice
- Selecting the right platforms
- Creating and curating engaging content
- Using the right tools
- A 5-step Facebook advertising strategy
It is a short video tutorial that can be completed in just 43 minutes. However, we suggest that you do your own research and study after each lesson.
Social Media Certification
Offered by Hubspot Academy
Hubspot Academy’s social media certification course ranks number one on our list of the best free online courses for social media marketing. It takes just under five hours to complete and includes nine lessons, 40 videos, and 34 quizzes. It is designed to help businesses attract new customers by building an effective social media strategy.
The curriculum is comprehensive and packed with valuable information that will work for beginners and experienced marketers alike. Students will learn about content marketing, building one-on-one relationships, and the basics of digital marketing. The course also teaches professionals how to measure their social media return on investment so they can see what is working and what is not.
In addition to being completely free, the online social media certification through HubSpot is worth master’s degree credits at Northeastern University’s social media concentration program. This can be done both at their Boston campus and online. Hubspot also has an online community and local user groups for members to meet up with their peers to exchange information. These features make it not only an ideal educational experience but also a terrific networking opportunity.
While the course does not offer certification, you will receive a badge upon completion that can be uploaded and shared to your website, LinkedIn profile, resume, or CV. HubSpot’s top-notch free courses are industry-recognized and can help you build on your current skills to become an expert in your field.
Certificate: Shareable badge
Time to Complete: 4-5 hours
User Experience: Excellent
Quality of Instruction: Excellent
•Upon completion, students will receive an industry-recognized badge to share on their CV and Linked-in profiles
•The only free accredited online social media marketing course on our list
•Workbook included for those who learn best by reading instead of watching
Offered by: Coursera
Created by: University of Illinois
- How tools such as smartphones and 3D devices are changing the marketing sphere
- How power is shifting from companies and brands to consumers
- Offering product ideas that stick in a digital world
Skill level: Beginner
About this course:
“Marketing in a Digital World” is one of the most popular free marketing courses on Coursera – with more then 100,000 students enrolled to this date. Taught by a professor at the University of Illinois, this class focuses on the transformation of marketing strategies an tactics into a digital-first world. Specifically, how technology is putting the power of marketing into the hands of the consumer.
This marketing course is perfect for marketers looking to understand where the marketing field is today and how you can leverage new-age strategies to attract customers. And for those who are keen to continue their learning, this course is part of a larger Digital Marketing Specialization for the University of Illinois.
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