Free Social Media Analytics Dashboard – is a collection of 30 social media monitoring and analytics tools for more than 25 different networks. It allows you to schedule messages across all your channels, build curators groups, organize data from multiple sources into a single view.
A new addition to our premium dashboard solutions, this dashboard gives you real-time access to your most important social media metrics—so you can act on what matters. This Social Media Analytics dashboard is a perfect complement to Hootsuite Analytics Core and is ideal for small business and individuals looking for a free social media management solution.
Sendible is a social media management tool with considerable monitoring, listening, and reporting features. It gives you ready-to-use insights into post content and engagement, mentions, and audience profiles across digital channels. Sendible also lets you track what’s being said about your brand on various web and social platforms, and identifies mentions that might need your attention or response.
3 cool features:
- Create presentation-quality reports with a drag-and-drop builder.
- Measure response times and track team performance in responsiveness.
- Get notified of reactions and engage with multiple social profiles across networks from a single dashboard.
Social media channels:
What analytics you get for free:
- All features for 30 days
- Report builder
- Reports for each social media channel
Paid options: $29, $99, $199, and $299 per month
Key benefit: See how much web traffic and conversions your social media channels and campaigns generate (to be used with a web analytics platform like Google Analytics).
Paid or free: Free tool
Skill level: intermediate
Best for: all social media managers
UTM parameters are not a standalone social media analytics tool, but they are essential in helping you set up Google Analytics (or another web analytics platform) to best measure social performance.
Put simply, UTM parameters are short pieces of code appended to the links you share on social media. They very precisely tell you how many people interact with your content and end up on your website.
In the screenshot above, the UTM parameter is everything that comes after the question mark.
UTM parameters aren’t essential if you’re only concerned about reporting on social media performance in terms of engagement, followers, etc. But if you want to take it to the next level, UTM parameters + Google Analytics will give you more precise data on which social media content and channels drive traffic and conversions.
Pro tip: You don’t need to know how to write code to include them on your social media posts. If you use a social media management platform like Hootsuite, you can automatically generate UTM parameters in seconds.
As the source of 80% of B2B social leads, B2B brands are paying more and more attention to LinkedIn. Meanwhile, the increasing need for employee advocacy means that brands should be tracking the LinkedIn presence of individual salespeople in addition to their company page.
Up-and-coming social media analytics tools like SHIELD are helping bridge that gap. For example, SHIELD examines the performance of individual employee profiles and their posts. Content analytics including average likes, comments and hashtags can help employees optimize their posts prior to sharing to maximize their reach.
Additionally, SHIELD’s team report allows businesses to showcase side-by-side the engagement and growth of individual employee profiles over time.
Used by brands like Asos, Microsoft, and Ogilvy, Mention is widely known, and as its name implies, as a tool for tracking the mentions of specific terms online.
This social media analytics tool picks up mentions of the names of your competitors or their products, your brand or product name, relevant hashtags, and many more.
Mention also provides a feature that helps to see the different languages through which consumers talk about you or your competitors, including relevant timeframes and locations.
Plus, you also get to identify top-performing topics in your niche and repurpose it for your business.
Pro: Most platforms only engage with customers, but Mention engages with both customers and employees. This gives you more data to work with.
Con: Mention only shows data collected after setting it up. It doesn’t collect sentiment from past activity, and there is no historical data available.
Price: $29 – $450+ USD per month.
For the sake of expanding your content’s reach, hashtag analytics are a must-have.
Tools such as Keyhole provide a real-time performance analysis of the industry and campaign-specific hashtags on Twitter and Instagram. Doing so allows brands to promote during peak times and likewise understand which tags are most popular among their followers.
As the name suggests, Rival IQ is a source for getting social media competitor analysis. The tool also analyzes your brand’s performance on Instagram, Facebook, Twitter, YouTube, and Pinterest.
It has a robust competitor benchmarking that allows marketers to understand their clients’ social stats compared to their competitors. The analysis from the platform enables marketers to quickly gauge trending content and tweak their strategies for maximum impact.
- RivalIQ puts competitors and the company on the same platform and derives comparative information from various social media channels.
- It has a diverse reporting feature that consists of customizable slideshows and PDFs.
The insights from Rival IQ inform a lot of how we plan and execute our social media strategy. To be able to see a snapshot of our competition across the league is invaluable as well.
- The platform’s subscription is tier-based, so you either have to pay more or swap with other plans if you want to add more rival companies.
- Less historical data is available.
- It is not an all-in-one option. You might encounter issues with its social media management and listening capabilities.
Falcon.io (Facebook and Instagram)
Falcon.io allows you to create organic and paid Facebook posts on one platform.
The tools will also help you understand how viral your content is on Facebook, the rate at which you spam your Facebook fans without realizing it, and then reach your content is getting you.
Pro: Falcon makes it really easy to manage multiple social media channels, allowing you to easily post, interact and create reports.
Con: You have to create your audience from scratch every time you set up your ads.
Price: Starting at $129.99 per month.
Minter.io helps you track your Instagram analytics so you get a deeper understanding of your audience.
You are also able to see when your audience is most engaged on Instagram so that you know when is the best time to post.
Even more, you can export your report as a PDF and share it with your team members and colleagues.
Pros: The platform offers deeper insights and analytics compared to what Instagram shows on their platform.
Con: Exporting information can sometimes be slow and it shows a limited amount of data on competitors.
Price: $9 — $39 per month.
Is Pinterest a part of your brand’s social media strategy?
Viralwoot is one of the most complete tools for managing your Pinterest marketing. It provides post scheduling, social media promotion, content management, and even influencer management.
Also, Viralwoot’s analytics tool allows you to learn what works and what doesn’t – providing guidance on how to improve your metrics.
This social media analytics tool boasts an impressive client list including, Shopify, Alibaba, Buzzfeed, and The Huffington Post.
Pro: Viralwoot’s calendar view makes scheduling pins and re-pins for Pinterest a breeze. Also, the dashboard and analytics are very helpful in tracking and measuring campaign performance.
Con: The basic plan does not provide the analytics features and only allows you to track one domain.
Pricing starts at $10 – $49+ USD per month.
You likely already have an account set up on your website to monitor and analyze your traffic right now. But did you know you can access and create reports specifically for social media tracking, too?
Typically, running a social media contest requires a surprising amount of legwork.
From the process of picking a winner to analyzing engagement from a giveaway campaign, ShortStack can pick up the slack.
For brands running frequent contests or giveaways, a dedicated contest analytics tool ensures that you aren’t just giving away freebies for no reason. ShortStack looks at everything from entry data to long-term campaign performance to do just that.
By analyzing your contest’s performance with a social analytics tool like ShortStack, you’ll be able to see engagement metrics and identify which types of contests work best with your audience.
Keyhole is a social media analytics tool that automatically collects social media data & creates reports for you. It excels at four key things:
- Getting you inside the minds of your customers.
- Simplifying your reporting — so you can easily share results with your team.
- Showing you what attracts your consumers’ attention.
- Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for and reporting your social analytics.
These are critical features to look out for when making social media analytics software comparisons.
As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”
The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times.
Using Keyhole, you can find, identify, track, and reach out to your influencers:
You can also conduct a detailed and in-depth sentiment analysis of social media posts over time:
With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool.
And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.
Also, Keyhole customers can publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts depending on your needs.
Pricing: Custom pricing for businesses of all sizes.
Analyze your social media accounts and discover valuable insights about your business. You can also compare brands, see what’s trending, monitor conversation volume over time, get a ranked view of your brand impressions and more.