Whether you’re an individual, small business, or a large corporation, this free social media analytics platform allows you to create powerful graphs and charts from your social media data to better understand your audience and improve your marketing strategy. Start building your audience now.
With no software to download and no installation required, Simple.ly is the free Social Media Analytics Platform that shows you what’s being said about your brand across Facebook and Twitter by who, how many fans they have, the reach and more!
A single customer can make a review on your product that impacts several other customers. Reputology helps you monitor and analyze your reviews online so you get to monitor, catch and handle bad customer reviews before it spreads like wildfire.
This social media analytics tool is particularly great for companies that have multiple reviews across multiple platforms because it lets you view all your reviews in one dashboard.
Pro: You can respond to the reviews straight from your dashboard without having to visit every review source; which saves you a whole lot of time, and ensures you respond to all reviews – or complaints – in a timely fashion.
Con: At the moment you can’t reply to Yelp reviews within the software, which is unfortunate because Yelp is one of the most popular review sites.
Price: $180 – $2500 per month.
Without a doubt, influencer marketing has become one of the most effective ways to reach today’s audiences.
But before spending a dime on any influencer, you want to measure the impact they actually have on your audience.
That’s where TapInfluence comes in; it helps you find the right influencers (who have a real impact) for your business.
It can be difficult to determine what to pay your influencers or even what they should be doing for your brand. From intelligence about an influencer’s reach and impact to their potential rates, TapInfluence can provide you with all this information.
Pro: TapInfluence allows you to create campaigns, schedule, manage, and track influencer deliverables. Also, you can monitor engagement analytics on your campaigns from the platform.
Con: There’s still a lot of work needed to set everything up as the process is not fully automated. Also, Tapinfluence caters to enterprises, so the price is inaccessible for most agencies.
Price: Contact TapInfluence for pricing.
If hosting contests on social media platforms is your thing, then ShortStack is the best social media metrics tool for you. It lets you manage everything, starting with entry data to long-term campaign performance.
It allows visitors to fill in their details on the page and unlock special offers, including e-books, discount codes, or giveaways. It also has customizable features like landing page templates in various colors and eye-catching fonts, widgets for forms, polls, and galleries.
- It’s effortless to design, launch, and monitor, even for beginners.
- It has a drag and drop interface to customize colors, fonts, widgets, etc., to give your visitors an elevated experience.
- It gives you the ability to embed any analytics tag for tracking conversions or retargeting.
ShortStack is a very robust and easy-to-use tool. There is a bit of a learning curve on all the widgets, but once you figure them out, it makes developing your entry site a snap.
- ShortStack is a contest platform, so it might not be the best fit if you are looking to manage social media and get analytics.
- The tool offers comprehensive contest analytics but doesn’t consider entry-fee processing.
- ShortStack doesn’t necessarily increase your profile views or followers.
Pixlee offers a free tool where you can create shareable weekly reports with analysis and metrics that help you drive more engagement and attract new followers.
You can use Pixlee’s data to identify social media influencers, find brand advocates posting about your brand, and connect with social influencers and brand advocates. You can also monitor conversations and identify top-performing content
It includes hashtag statistics and tracking, growth in Instagram followers, and the data needed to identify your most engaging posts.
Socialbakers provides a free Instagram analytics tool for both Personal and Business Profiles. It gives you statistics on your most popular Instagram posts, so you can track your success, and learn what gets your audience double-tapping.
If you have more advanced Instagram needs, then you will find more advanced capabilities in Socialbakers’ unified marketing platform – an AI-powered social media marketing suite. You can manage your social media accounts smarter by using AI to discover what posts to promote, when to publish them, and which audience segments to target. Socialbakers allows you to take their suite for a test run in a quick-to-learn personalized trial.
Phlanx is a social media marketing solution for businesses. It offers a creator database, a campaign management tool, and some very useful analytics tools. One such tool is the Instagram engagement calculator. It’s completely free and allows checking any IG profile to discover their engagement rate and average interactions per post. Apart from that, Phlanx offers a 30-day free trial plan which seems quite generous.
- Influencer auditor (a detailed Instagram profile report).
- Instagram engagement calculator:
- follower count;
- average interactions per post.
- Competitor tracker:
- engagement rate comparison.
Falcon offers way more than just analytics. It’s a big platform that provides marketers with multiple solutions, from social media management to content planning. Like so many similar platforms, the service isn’t free of charge but you can sign up for a two-week free trial to sample all the great features.
When it comes to metric analytics, Falcon offers a great deal of information. There are dozens of post metrics and hundreds of extra profile stats.
- Instagram profile analytics:
- audience demographics;
- video views.
- Channel and post level metrics.
- Team performance tracking.
There’s hardly any social media marketer who doesn’t know Hootsuite.
Use Hootsuite to publish and schedule your social media posts. You can also generate powerful social media analytics so you can see which content performs best or worst and make smarter decisions.
The tool integrates with all social media platforms so your social media analytics and management are done from one platform.
Pro: Compared to other similar tools, Hootsuite’s primary advantage is that it connects to more social networks.
Con: On the downside, having so many social networks and profiles on one dashboard can get confusing and feel cluttered. Also, some integrations are less functional than others.
Price: $29 – $599 USD per month + custom pricing.
Union Metrics provides a range of analytics to build an effective social strategy and inform day-to-day execution on social media. This includes:
- Profile analysis
- Keyword listening
- Campaign reporting
- Competitive analysis
You can analyze engagement with your posts, discover fans, and identify your top content. It monitors engagement with your Instagram accounts continuously, giving you the latest insights as they happen.
Although plans range from $49 to $199 per month, you can take a free Instagram account checkup. The free Instagram analytics checkup connects with Instagram to analyze the last 30 days of activity on your account, including your posts and engagement from your fans, to give you critical insights into how to improve. These include:
- the best times to post new photos and videos to receive the most significant response from your audience
- which posts resonate with your followers and which posts fall flat so you can do more of what works.
- the kind of posts you share and what else you can add to your feed for more engagement
- what hashtags result in the most engagement for your posts to get in front of new audiences
Want to know how people feel about your brand? Try NetBase Quid.
NetBase provides social analytics for brands.
Global brands like Taco Bell, Coca-Cola, and Yum! use this tool to track conversations around their brands on social and make important marketing decisions.
The tool analyzes consumer sentiment around your brand from social platforms, websites, forums, comment data, blogs, news, and review sites.
It also allows you to conduct social listening to understand your competitor’s audience. Also, you can monitor your brand to know when certain key actions occur. It also provides you with customer experience analytics.
Pro: With these three functionalities, you can know exactly where your brand is getting love from, why customers are dissatisfied, and how you can intervene to get more people to love and trust your brand.
Con: Netbase Quid takes some time to grow on you as the various dashboard templates available are not as intuitive. Also, there is some limitation to the sentiment analysis tool.
Price: Contact NetBase for a demo.
Do you want to know how your brand stacks up against competitors on social media?
Then quintly might just be right for you. Not only will you get a peek of your brand’s social media marketing performance, but also see how it’s performing against competitors.
Agencies can use this tool as well; they use it for client management, reporting, centralized analytics, and influencer ranking. Media houses can also use quintly for managing their social media platforms as well as tracking relevant conversations and campaigns.
Pro: The tool is simple to set up and has a minimalist user interface, which makes it easy for even the least tech-savvy users to learn how to use it.
Con: The data insights provided can be a little ambiguous, so you may not be able to link ROI or see attribution from individual posts.
Price: Starts at €300 per month.
We are the free social-media-insights platform that provides a full suite of analytics and insights with a single, easy-to-use interface.