Free Social Media Analytics Software

Tired of having to pay for expensive analysis tools from the likes of Radian6 or Synthesio? We were too. That’s why we have developed our own online social media engagement tool. You simply analyze your own data with our software and you can set up multiple brand profiles and track your campaigns on Facebook, Twitter, Instagram, and LinkedIn.

My Social Buzz is a top-notch social media analytics tool that gives full access to it’s functionality for free . This analytics software analyzes followers and posts of your Facebook page, Twitter, Google+. It also identifies highly influential people from the networks of your brand, visualizes social activity in charts, and shows your brand’s reach through interactive graphs.

quintly

Do you want to know how your brand stacks up against competitors on social media?

Then quintly might just be right for you. Not only will you get a peek of your brand’s social media marketing performance, but also see how it’s performing against competitors.

quintly - social media analytics

Agencies can use this tool as well; they use it for client management, reporting, centralized analytics, and influencer ranking. Media houses can also use quintly for managing their social media platforms as well as tracking relevant conversations and campaigns.

Pro: The tool is simple to set up and has a minimalist user interface, which makes it easy for even the least tech-savvy users to learn how to use it.

Con: The data insights provided can be a little ambiguous, so you may not be able to link ROI or see attribution from individual posts. 

Price: Starts at €300 per month.

 Rival IQ

Similar to many other social media analytics tools, Rival IQ helps you track your social media performance.

Rival IQ will send you alerts whenever your competitors post high-performing content, such as boosting social media posts. This gives you the chance to quickly respond before you start losing a chunk of your market share.

Rival IQ also lets you see what content your audience prefers to see, and helps you discover fresh and relevant content ideas.

Pro: Easy to conduct competitor analysis because of the alerts and the tracking you can implement with this platform. 

Con: Rival IQ is competitively priced on a tiered structure which can get expensive if you want additional data.

Price: $199 – $499 USD per month.

Keyhole

$199

Social media analytics tool - Keyhole

Keyhole can provide real-time performance analysis of the industry. It helps brands understand which hashtags are trending among followers.

Businesses can leverage Keyhole’s social listening and monitoring features and even track campaign-specific analytics on Twitter and Instagram. You can also use social media reporting tools like this to keep an eye on your competitors.

Pros

  1. Keyhole produces valuable reports to keep clients well-informed. You can even download them in PDF format.
  2. Historical data and influencer management features are available.
  3. Track conversations about your brand across blogs, forums, and news websites.

Fatima M

The metrics given on Keyhole are unmatched and help us in setting KPIs and measuring results accordingly. The layout is also very user-friendly, and everything is exportable, so that’s wonderful.

Cons

  1. Free and paid versions differ dramatically.
  2. You may have to set up trackers beforehand.

DashThis

DashThis is an automated reporting tool for marketers, agencies, and social media managers.

With this tool, you can create one dashboard that includes all your social media data and marketing data, automatically updated every single day!

Social Media Analytics Tools: DashThis

Native integrations include Facebook, Instagram, Twitter, LinkedIn, Youtube, Google Analytics, multiple SEO tools, and much more.

Pro: DashThis provides time-saving features to help you set up your dashboards in seconds like preset report templates, preset KPIs, and much more.

Con: Users reported that once your dashboards are set up, you can’t change data sources manually, and require third-party assistance for any changes to your dashboard.

Price: Professional accounts start at $109 per month

Sprout Social

Brands like Adidas, Nordstrom, and Edelman use Sprout Social for social media reporting and management.

This tool lets you create social media calendars, schedule posts, and listen to relevant social media conversations.

Sprout Social also provides an agency partnership program, where they partner with agencies — providing them with educational materials, reporting templates, social media marketing strategies. But most importantly, it gives agencies exposure to brands who already use Sprout Social.

Pro: Sprout’s publishing workflow supports multiple channels and has an intuitive link preview mode so you know exactly what you’re posting. 

Cons: Sprout has an á la carte pricing that makes it expensive if you want extra data such as more analytics. Also, reviewers experienced hiccups when posting on Facebook and Instagram.

Price: $99 – $249 USD per month; agency plans vary.

 Hootsuite

$129for 3 users

Social media analytics tool - Hootsuite

Hootsuite is perhaps the first name that comes to mind for paid social media analytics. It lets you know which content performs the best or worst, so you make smarter decisions. Its price point varies on business needs.

It is the go-to platform for experienced marketers. While it has been in the market for a long time, it is comparatively a complex tool to use. So we recommend using user-friendly Hootsuite alternatives.

Pros

  1. The platform supports multiple social media networks like Instagram, Facebook, Twitter, LinkedIn, etc.
  2. It has an all-in-one interface that allows you to add different networks for quick monitoring.

Matt R.

It makes things easier to view with everything on one dashboard. I can see messages, comments, replies all in one place.

Cons

  1. Reviews suggest its auto-scheduling feature is buggy.
  2. The interface can be pretty overwhelming for beginners.
  3. Everything is an add-on, and you end up paying extra. For example, additional users and more detailed reports will cost more.

 HubSpot

With HubSpot’s analytics tools you can tie social media performance to business and revenue growth. Whether publishing directly through HubSpot, or publishing using other tools or while on the go, you’ll be able to report on the success of your social strategy across every channel. You can also compare the performance of multiple social channels to measure campaign performance.

HubSpot’s social analytics tools offer expansive graphs and visuals that break down the numbers by specific platform features, like audience, session lengths, and impressions.

hubspot analytics tool

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What’s important to highlight is that HubSpot’s social analytics tools is part of HubSpot’s Marking Hub, their all-in-one inbound marketing software. This means that using the platform you’ll have insight into the entire customer journey, not only social media-specific metrics. You’ll be able to see which marketing tactics are working best for your business, how are they impacting your bottom line, and learn about your social media campaigns ROI.

That makes HubSpot an excellent choice for businesses whose marketing teams want to keep all campaign functions in one place.

 TapInfluence

The boom of influencer marketing has created a need for social media tools specifically tailored for influencer campaigns.

Enter TapInfluence, an analytics platform which removes many of the “what-ifs” related to influencer marketing. This includes metrics such as reach, engagement rate and the potential price tag behind any given influencer.

In short, TapInfluence highlights relevant influencer metrics in black and white so brands can better understand whether or not a potential relationship makes sense prior to outreach.

TapInfluence provides eye-opening insights regarding an influencer's reach and engagement rate

Influencer campaigns shouldn’t be a black hole of ROI. In addition to individual influencer metrics, the platform also measures the performance of overall campaigns against industry benchmarks.

TapInfluence's reporting compares your brand's influencer campaigns to industry benchmarks

 BuzzSumo

Although not strictly a social tool, BuzzSumo is an awesome resource for analyzing the social engagement of any given piece of content.

If you want to see how many shares your latest blog post received on Facebook, Twitter or Pinterest, BuzzSumo can provide you with that data. You can also monitor the performance of content competing for relevant industry keywords, allowing you to see how your content marketing campaigns are stacking up against the competition.

BuzzSumo's analytics examine top-performing content for specific keywords

Social media remains one of the top distribution channels for content. By analyzing social shares, you can see which types of posts receive the most engagement and use that data to inform your own content strategy. BuzzSumo can also help you understand variables in top-performing content such as length, publish date and headline type.

Mention

Used by brands like Asos, Microsoft, and Ogilvy, Mention is widely known, and as its name implies, as a tool for tracking the mentions of specific terms online.

This social media analytics tool picks up mentions of the names of your competitors or their products, your brand or product name, relevant hashtags, and many more.

Mention also provides a feature that helps to see the different languages through which consumers talk about you or your competitors, including relevant timeframes and locations.

Plus, you also get to identify top-performing topics in your niche and repurpose it for your business.

Pro: Most platforms only engage with customers, but Mention engages with both customers and employees. This gives you more data to work with.

Con: Mention only shows data collected after setting it up. It doesn’t collect sentiment from past activity, and there is no historical data available.

Price: $29 – $450+ USD per month.

Conclusion

Want to measure the growth of your brand on Twitter or Facebook? Maximize the reach of your social media marketing dollars by investing in the most affordable and effective tracking software available today.

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