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Free Social Media Analytics Tools Instagram

Getting your followers on Instagram, Facebook and Twitter is just the beginning. With our Free Social Media Analytics Tools, you can engage with your audience and measure the metrics that matter most. Get more insights about the content your audience loves to share and talk about.

SMMetrics is a free social media analytics tool for Instagram, Facebook and Twitter. Measure your popularity, engagement and followers growth. Increase traffic to your website with our free set of social media analysis tools.

 Brand24

Brand24

Brand24 makes social media monitoring reachable and valuable for everyone. As part of this, you can use it to expand on Instagram’s native insights.

Brand24 collects insights on what Instagram users say about your brand. For example, it can analyze the tone of conversations, monitor multiple hashtags, and provide a list of trending hashtags to help you increase your Instagram reach. Most importantly, it offers qualitative data to go with Instagram Insights’ quantitative data.

You begin by setting up a project for each branded hashtag you want to monitor. You can then use Brand24 to provide information on how your followers feel about your product or service. Its sentiment analysis for Instagram includes reputation management, customer feedback, and crisis prevention. You can use sentiment analysis to discover how your content resonates with your audience and adjust it if necessary if they indicate that your content is not exactly what they’ve been looking for.

Brand24 generates a list of 100 trending hashtags based on your predefined keywords. You can use the hashtags to boost your brand awareness and increase reach. You can also measure your hashtag efficiency to determine whether your campaign was successful and how the hashtag spread across social media. 

You can also use Brand24’s hashtag analytics to compare your performance across different social media channels and choose the most suitable for your brand. As well as Instagram, you can use Brand24 to analyze hashtag performance on Twitter, Twitch, and TikTok.

While Brand24 is not a free Instagram analytics tool, you can carry out a 14-day free trial before having to decide on a paid plan. Paid plans start at $49/month.

 Brand24

Brand24

Brand24 makes social media monitoring reachable and valuable for everyone. As part of this, you can use it to expand on Instagram’s native insights.

Brand24 collects insights on what Instagram users say about your brand. For example, it can analyze the tone of conversations, monitor multiple hashtags, and provide a list of trending hashtags to help you increase your Instagram reach. Most importantly, it offers qualitative data to go with Instagram Insights’ quantitative data.

You begin by setting up a project for each branded hashtag you want to monitor. You can then use Brand24 to provide information on how your followers feel about your product or service. Its sentiment analysis for Instagram includes reputation management, customer feedback, and crisis prevention. You can use sentiment analysis to discover how your content resonates with your audience and adjust it if necessary if they indicate that your content is not exactly what they’ve been looking for.

Brand24 generates a list of 100 trending hashtags based on your predefined keywords. You can use the hashtags to boost your brand awareness and increase reach. You can also measure your hashtag efficiency to determine whether your campaign was successful and how the hashtag spread across social media. 

You can also use Brand24’s hashtag analytics to compare your performance across different social media channels and choose the most suitable for your brand. As well as Instagram, you can use Brand24 to analyze hashtag performance on Twitter, Twitch, and TikTok.

While Brand24 is not a free Instagram analytics tool, you can carry out a 14-day free trial before having to decide on a paid plan. Paid plans start at $49/month.

 Instagram Insights

instagram-insights

This is Instagram’s own analytics tool that allows you to track your metrics without leaving the platform or resorting to manual calculations. The feature is available free of charge for those who switched to a Professional account.

Available analytics

Instagram tracks the following metrics:

  1. General profile statistics:
    • impressions;
    • reach;
    • views;
    • clicks on the link in bio.
  2. Content you shared:
    • impressions;
    • reach;
    • engagement;
    • likes;
    • comments;
    • saves.
  3. Audience statistics:
    • gender;
    • age;
    • engagement.

The information offered by Instagram Insights is pretty basic. More often than not it’s insufficient for in-depth reporting. For example, it doesn’t let you see your profile growth dynamics. That’s why it often makes sense to use a third-party analytics tool.

 Iconosquare

Iconosquare

Iconosquare is an extremely useful tool that offers management and scheduling features. It works for both small and large businesses, as well as agencies. And of course, it also offers a powerful Instagram analytics tool.

Available analytics

  1. Instagram profile analysis:
    • follower growth;
    • engagement rate per post;
    • reach;
    • impressions;
    • regular vs promotions comparison;
    • content categorization.
  2. Stories analytics:
    • reach;
    • impressions;
    • completion rate;
    • Best times to post.
  3. Engagement insights.

Iconosquare offers a two-week free trial so you can try all the features and decide if it works for you. Apart from that, there is a number of free features to use, such as Instagram Audit.

 Keyhole

keyhole

Keyhole is a comprehensive solution for businesses that want to get ahead in terms of social media and influencer marketing. The service offers in-depth analytics tools for influencer, competitor, and hashtag analysis. The service offers a 7-day free trial.

Available analytics:

  1. Influencer analytics:
    • influencer discovery;
    • profile vetting and comparison;
    • ROI tracking;
    • profile insights.
  2. Profile and competitor analysis:
    • account metric measurement;
    • optimization recommendations;
    • comparative analysis;
    • audience demographics.
  3. Hashtag analytics:
    • hashtag reports;
    • tracking.

Analisa

Analisa

Analisa is an influencer marketing platform that focuses on Instagram analytics. Not only does Analisa provide you with all the data related to your Instagram activity, but it analyses it to help you better understand what the numbers mean.

Analisa does offer a free service, that provides you with much of the raw data. However, you need to buy their Premium Plan if you want in-depth analysis. 

You can run two kinds of reports with Analisa. An @Account Report can give you in-depth analysis on an influencer’s profile and activity, while #Hashtag reports can be used to monitor campaigns.

An @Account Report includes a wide range of stats, including:

  • Engagement Rate, Like Rate, Comment Rate
  • Average Engagement Rate
  • Total Posts (which actually doesn’t do what it says, instead it shows average posts per day, per week, and per month, with an interactive graph to drill down to specific dates.
  • Tags and Mentions
  • Posting Map
  • Posting Activity and Audience Engagement
  • Average Likes and Comments Per Post and Average Engagement Rates
  • Total Posts (Weekday Breakdown)
  • Caption Words and Hashtags Most Used

#Hashtag Reports for your campaigns include:

  • Audience and Engagement
  • Total Posts
  • Total Follower Reach
  • Total Engagement
  • Geolocation
  • Average Engagement Per Day
  • Total Engagement Per Day and Total Follower Reach per day
  • Posting Activity and Audience Engagement
  • Caption Words and Hashtags Most Used
  • Participation

#Hashtag reports also go into depth about your influencers’ performance, so you can see which influencers did the best, and which ones you’ll probably want to pass on next time around.

 Klear

Klear

Klear is an influencer marketing platform concentrating on influencer discovery and third party analytics. Its pricing is unclear, although it does offer a discounter startup plan for companies with fewer than 20 employees that aren’t agencies. If you’re looking for a free Instagram analytics tool, you will have to look at one of the ones further down this list (or your Instagram Insights, of course).

Using sophisticated algorithms and AI, Klear divides its extensive database of influencers into over 60,000 topic categories and offers deep analytics about their audiences’ demo- and psychographics. It has recently added analysis of Instagram Stories to its capabilities.

Klear includes a hybrid social listening/analytics tool. You can use it to research your competitors. Add their social accounts to unlock quite a bit of useful information like mentions, engagement, and follower growth. You can set monitors that teach algorithms behind the scenes what kind of accounts and content are relevant to your brand. 

The platform’s bread and butter is its analytics, with an incredible number of influencer profiles indexed, with billions of data points associated with all them. It presents you with an overview of influencers’ standard social metrics that go deeper than the norm in places. One useful metric is the “True Reach”—a number the algorithm determines to be realistic based on years of historical data.

 HashtagsForLikes

Instagram Analytics Tools HashtagsForLikes


This Instagram analytics tool enables you to track and analyze Instagram data for any account. You can get Instagram insights about their most-used hashtags and how their account grew day by day.

These Instagram insights can help you analyze how your competitors grew their followers and which hashtags helped them drive the most engagement. You can use this data to improve your account.HashtagsForLikes can also help you track and measure the growth and success of your Instagram account. You can use those Instagram insights to grow your following further.

Pricing

Pricing starts at 15 per week. Free version is also available.

 Creator Studio

This is another native Instagram business analytics tool. However, instead of being built into the mobile Instagram app, Creator Studio works on your computer.

Creator Studio gives you access to most of the same metrics as Instagram Insights, but only for a seven-day window.

Creator Studio interactions

Source: Creator Studio

One neat analytics feature of Creator Studio is the Calendar view, where you can see at a glance exactly when you posted to Instagram.

If you’re a member of Brand Collabs Manager, you can also track your brand collaboration metrics here in Creator Studio. We’ve got a full blog post on how to use Creator Studio that walks you through all the ways you can use it with your Instagram Business or Creator account.

 Sylo

Sylo

Sylo is an influencer platform that offers third party analytics for YouTube, Facebook, and Twitter, as well as Instagram. It doesn’t make its pricing public, and the clients it shares are all large, so like a number of these platforms, it is better to look at some of the products below (or your Instagram Insights) if you’re after free Instagram analytics tools.

The foundation of SYLO is its data. It does require your influencers to sign on to the SYLO platform and give it access to their social accounts. Because the influencers are authorizing the access, SYLO can go much deeper into their profiles, and their audiences, than other platforms who pull data through more restrictive public APIs.

Once influencers sign in and connect their social accounts, SYLO crunches all the data and scores all their past posts. The score applies to each piece of content an influencer creates, and its performance is judged relative to other material by the same influencer. You can dissect a content score in a lot of different ways by filtering down through different criteria: audience demographics, industry verticals, and more.

Brands can see what demographics show the most engagement, which can provide a more accurate view of post-performance. SYLO can help shine a light on whether you’re reaching the wrong audience.

Reporting on a campaign goes beyond simple SYLO scores, though. It will show you many of the standard performance metrics – it just places them into context.

Conclusion

Knowing how to use social media analytics tools is an important step in making sure your business is getting the most out of its resources. The ability to track and measure your success with social media marketing will help you determine what strategies are effective, and which ones need to be changed. With that said, there are many ways that you can go about analyzing the performance of your social media accounts.

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