Do you want to start your own social media analytics website? Do you want to build a free website with all the features and functionalities of expensive paid-for analytics services? Now you can, using our social media analytics website, complete with dashboards for viewing statistics on visits and interactions, user behavior tracking (where users have clicked, from what device, etc.), segment analysis/graphs, multiple fonts and themes.
Logically your first step to social media marketing is to find out which of the millions of Facebook, Linked-In, Twitter, YouTube users are talking about your business, competition and so on. It is a tedious job that requires manual analysis and endless hours on computer screen daily. But now there is a solution – Social Media Analytics website that automatically analyses all the Facebook Fan Pages, Twitter profiles and Google+ pages to identify people talking about you. A task that usually takes hours only takes a few minutes with Social Media Analytics
Brands like Adidas, Nordstrom, and Edelman use Sprout Social for social media reporting and management.
This tool lets you create social media calendars, schedule posts, and listen to relevant social media conversations.
Sprout Social also provides an agency partnership program, where they partner with agencies — providing them with educational materials, reporting templates, social media marketing strategies. But most importantly, it gives agencies exposure to brands who already use Sprout Social.
Pro: Sprout’s publishing workflow supports multiple channels and has an intuitive link preview mode so you know exactly what you’re posting.
Cons: Sprout has an á la carte pricing that makes it expensive if you want extra data such as more analytics. Also, reviewers experienced hiccups when posting on Facebook and Instagram.
Price: $99 – $249 USD per month; agency plans vary.
$129for 3 users
Hootsuite is perhaps the first name that comes to mind for paid social media analytics. It lets you know which content performs the best or worst, so you make smarter decisions. Its price point varies on business needs.
It is the go-to platform for experienced marketers. While it has been in the market for a long time, it is comparatively a complex tool to use. So we recommend using user-friendly Hootsuite alternatives.
- The platform supports multiple social media networks like Instagram, Facebook, Twitter, LinkedIn, etc.
- It has an all-in-one interface that allows you to add different networks for quick monitoring.
It makes things easier to view with everything on one dashboard. I can see messages, comments, replies all in one place.
- Reviews suggest its auto-scheduling feature is buggy.
- The interface can be pretty overwhelming for beginners.
- Everything is an add-on, and you end up paying extra. For example, additional users and more detailed reports will cost more.
Although not strictly a social tool, BuzzSumo is an awesome resource for analyzing the social engagement of any given piece of content.
If you want to see how many shares your latest blog post received on Facebook, Twitter or Pinterest, BuzzSumo can provide you with that data. You can also monitor the performance of content competing for relevant industry keywords, allowing you to see how your content marketing campaigns are stacking up against the competition.
Social media remains one of the top distribution channels for content. By analyzing social shares, you can see which types of posts receive the most engagement and use that data to inform your own content strategy. BuzzSumo can also help you understand variables in top-performing content such as length, publish date and headline type.
Used by brands like Asos, Microsoft, and Ogilvy, Mention is widely known, and as its name implies, as a tool for tracking the mentions of specific terms online.
This social media analytics tool picks up mentions of the names of your competitors or their products, your brand or product name, relevant hashtags, and many more.
Mention also provides a feature that helps to see the different languages through which consumers talk about you or your competitors, including relevant timeframes and locations.
Plus, you also get to identify top-performing topics in your niche and repurpose it for your business.
Pro: Most platforms only engage with customers, but Mention engages with both customers and employees. This gives you more data to work with.
Con: Mention only shows data collected after setting it up. It doesn’t collect sentiment from past activity, and there is no historical data available.
Price: $29 – $450+ USD per month.
As the source of 80% of B2B social leads, B2B brands are paying more and more attention to LinkedIn. Meanwhile, the increasing need for employee advocacy means that brands should be tracking the LinkedIn presence of individual salespeople in addition to their company page.
Up-and-coming social media analytics tools like SHIELD are helping bridge that gap. For example, SHIELD examines the performance of individual employee profiles and their posts. Content analytics including average likes, comments and hashtags can help employees optimize their posts prior to sharing to maximize their reach.
Additionally, SHIELD’s team report allows businesses to showcase side-by-side the engagement and growth of individual employee profiles over time.
Key benefit: See how much web traffic and conversions your social media channels and campaigns generate (to be used with a web analytics platform like Google Analytics).
Paid or free: Free tool
Skill level: intermediate
Best for: all social media managers
UTM parameters are not a standalone social media analytics tool, but they are essential in helping you set up Google Analytics (or another web analytics platform) to best measure social performance.
Put simply, UTM parameters are short pieces of code appended to the links you share on social media. They very precisely tell you how many people interact with your content and end up on your website.
In the screenshot above, the UTM parameter is everything that comes after the question mark.
UTM parameters aren’t essential if you’re only concerned about reporting on social media performance in terms of engagement, followers, etc. But if you want to take it to the next level, UTM parameters + Google Analytics will give you more precise data on which social media content and channels drive traffic and conversions.
Pro tip: You don’t need to know how to write code to include them on your social media posts. If you use a social media management platform like Hootsuite, you can automatically generate UTM parameters in seconds.
Sendible is a social media management tool with considerable monitoring, listening, and reporting features. It gives you ready-to-use insights into post content and engagement, mentions, and audience profiles across digital channels. Sendible also lets you track what’s being said about your brand on various web and social platforms, and identifies mentions that might need your attention or response.
3 cool features:
- Create presentation-quality reports with a drag-and-drop builder.
- Measure response times and track team performance in responsiveness.
- Get notified of reactions and engage with multiple social profiles across networks from a single dashboard.
Social media channels:
What analytics you get for free:
- All features for 30 days
- Report builder
- Reports for each social media channel
Paid options: $29, $99, $199, and $299 per month
Socialbakers lets you measure your social media performance, benchmark your results against industry players and report your entire social media activities.
Additionally, you can use this tool to publish, create personas, manage your communities, and generate analytics to help you create and optimize social content.
This social media analytics tool uses Artificial Intelligence (AI) to find your target audience on social, the content they’re most interested in and the influencers they love. All of these make social media marketing and management easier and more effective for your business.
Pros: Socialbakers makes automating your social media management easy by enabling you to know your popular content, the best times to post, discover new content, and even targeting and recruiting influencers.
Cons: Lower-tier plans offer just a few months of history, which can be limiting if you’re more interested in analytics.
Price: Starts at $200 USD per month.
Brand24 collects all the mentions about a keyword, product, or brand name on the web and provides you with a comprehensive analysis of it.
It shows you where your keyword has been mentioned, the ratio of positive to negative sentiments about it, top sources and users of the keyword, and related terms around it.
Pro: Brand24 has an attractive user interface that is very user-friendly and doesn’t require a lot of technical knowledge to use it.
Con: The costs tend to add up when data quotas are exceeded.
Price: $49 – $399 USD per month.
Followerwonk specializes in Twitter analytics.
It helps you search Twitter followers with the highest follower numbers, compare Twitter accounts, analyze any Twitter user’s profile, and track changes in follower numbers — whether for your brand or a competitor’s.
Pro: The Search Bio function allows you to search for influencers and potential clients within your industry and rank them by the number of tweets, followers, followed users, account age, and social authority.
Con: The free plan only allows you to analyze accounts with less than 25,000 followers and you can only perform 50 searches, 20 analyses, and 20 comparisons per day and receive 100 results only per search.
Price: Free — $79 per month.
Get free access to the data that powers all of our tools. We love data – from articles, to images, to social media posts. With SocialPiq’s Analytics Website , you can view the most popular content for any media platform. You can also set up automatic notifications across the web and social channels with SocialPiq’s Action Notify .