Measure the effectiveness of social media campaigns with free social media analytics. Identify people who engage with your brand and see how they interact with your content, including what interest them and what they share. Gather insights to improve your approach and identify opportunities to build stronger connections with potential customers on social networks.
The Social Media Dashboard presents your social media accounts in an organized and concise manner, allowing you to easily monitor, stay current, and post new content across all of your accounts. Analyze information on likes, posts, and more. See upticks in mentions of your brand or keywords on Twitter or gains in fans or followers for specific social media networks. Categorize your data based on the time period that interests you most. You’ll be able to easily compare data from a previous week or month with the current week or month by exporting the data into Excel.
Keyhole
Keyhole is a social media analytics tool that automatically collects social media data & creates reports for you. It excels at four key things:
- Getting you inside the minds of your customers.
- Simplifying your reporting — so you can easily share results with your team.
- Showing you what attracts your consumers’ attention.
- Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for and reporting your social analytics.
These are critical features to look out for when making social media analytics software comparisons.
As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”
The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times.
Using Keyhole, you can find, identify, track, and reach out to your influencers:
You can also conduct a detailed and in-depth sentiment analysis of social media posts over time:
With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool.
And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.
Also, Keyhole customers can publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts depending on your needs.
Pricing: Custom pricing for businesses of all sizes.
Agorapulse
AgoraPulse is one of the greatest social media analytics tools that helps you identify your best content and see what users need. And we all know that social media sucks time like a plague… But AgoraPulse is good medicine for it.
This tool is a huge timesaver for social media marketers. It helps you execute virtually all your social media tasks in one place.
Pro: You’ll be impressed by Agorapulse’s Twitter reporting functionality. The tool generates specific reports for your Tweets, mentions, retweets, and favorites as well as other engagement stats. This makes social listening pretty easy for you.
You can also post or schedule content across all your profiles at once. Plus, the tool’s chrome plugin helps you do all this at once — saving you time.
Con: Agorapulse’s listening is only available for Facebook, Twitter, and Instagram. So, if you’re interested in tracking LinkedIn and Pinterest you’ll have to use another tool.
Pricing ranges from $99 – $199 per month.
Oktopost
Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform.
Do you have global social media teams? Manage social media teams in more than one country all from one platform.
Social media management, social employee advocacy, and social media promotions are some of Oktopost’s best features.
You can measure your social media marketing performance and optimize your efforts accordingly.
Pro: One huge Oktopost plus is that you can integrate other applications such as Google Analytics to access even more detailed social media marketing insights.
Also, did you know Oktopost has recently partnered up with Keyhole? Powered by Keyhole, Oktopost now offers advanced social listening capabilities as well as in-depth research and analytics required to remain competitive.
Con: Unfortunately, the platform does not have the ability to cross-post between networks.
Price: Contact Oktopost for pricing.
SocialPilot
$50for 3 users
SocialPilot has emerged as one of the most straightforward social media marketing and analytics tools to use. This tool lets you post on multiple social media platforms such as TikTok, Facebook, Twitter, LinkedIn, Instagram, Google My Business, Pinterest, Tumblr, and VK. SocialPilot makes it quite simple to track metrics for social media campaigns for each of your profiles separately. You can track content engagement, audience growth, demographics, and influencers.
Users can plan, publish, promote, and create reports under social media banners through SocialPilot.. SocialPilot keeps your content, scheduling calendar, and social media analytics in one place so you can effectively consolidate your digital campaigns. When you add an account to SocialPilot, it pulls in analytics data eliminating the need for a manual setup. This is a big plus if you’re a busy social media marketer.
SocialPilot’s social media analytics and reporting features
- Analyze your best-performing content that engages your audience the most.
- In-depth audience insights to analyze growth patterns.
- Influencers analytics to find out top influencers that can help you drive engagement.
- Find the best time to post by analyzing when your fans are most active.
- Analyze every bit of your social account with comprehensive social media analytics.
- Download graphical PDF social media analytics reports anytime.
- Directly email social media reports to your clients from the SocialPilot dashboard.
From novices, intermediate experts to advanced users, SocialPilot fits a diverse range of users, making it a highly versatile tool for social media analytics and reporting besides scheduling and publishing. You can also analyze your Facebook, Twitter, LinkedIn, Pinterest, and Google My Businesses accounts with SocialPilot.
Instagram Insights
All business profiles automatically gain access to Instagram Insights – Instagram’s free “in-house” analytics tool. It gives data on your follower demographics and actions, along with analytics about your content.
Once you convert a personal account to a business account, you will see Insights relating to content you post after you make the switch. You can access your Instagram Insights in multiple ways – from your profile, individual posts, and your stories.
You will find a summary of data for the content you’ve posted in the last seven days. It also shows you how many followers you have and how many you’ve gained in the past seven days. Likewise, it shows you the total posts you’ve made, and how many you’ve added in the last week.
Further down, you will find data such as total impressions, reach, and profile views for the past seven days. You can swipe to view website clicks and call-to-action button clicks – Call, Email, Directions.
Instagram Insights includes considerably more statistics, including:
- a summary of your follower demographics
- data for individual posts
- insights fro your Instagram Stories
- paid promotions data (if you have it)
Sylo
Sylo is an influencer platform that offers third party analytics for YouTube, Facebook, and Twitter, as well as Instagram. It doesn’t make its pricing public, and the clients it shares are all large, so like a number of these platforms, it is better to look at some of the products below (or your Instagram Insights) if you’re after free Instagram analytics tools.
The foundation of SYLO is its data. It does require your influencers to sign on to the SYLO platform and give it access to their social accounts. Because the influencers are authorizing the access, SYLO can go much deeper into their profiles, and their audiences, than other platforms who pull data through more restrictive public APIs.
Once influencers sign in and connect their social accounts, SYLO crunches all the data and scores all their past posts. The score applies to each piece of content an influencer creates, and its performance is judged relative to other material by the same influencer. You can dissect a content score in a lot of different ways by filtering down through different criteria: audience demographics, industry verticals, and more.
Brands can see what demographics show the most engagement, which can provide a more accurate view of post-performance. SYLO can help shine a light on whether you’re reaching the wrong audience.
Reporting on a campaign goes beyond simple SYLO scores, though. It will show you many of the standard performance metrics – it just places them into context.
Brandwatch
Data is huge these days and BrandWatch is all about it. They set you up with the right industry data to make smart marketing decisions.
Monitoring your brand online has never been easier. BrandWatch provides you with in-depth insights into your target customers’ thinking per time, which makes it super easy to sell to them.
Pro: You can search the Internet for specific conversations about your brand, segment those conversations into categories, and analyze them to spot out critical information. Additionally, they have an image analysis tool that can uncover logos.
Con: Brandwatch can be quite technical for someone new to brand monitoring tools and the query structure can be tedious. However, for someone with medium to expert experience, this is one of the best tools to monitor online brand mentions.
Pricing begins at $1,000 according to PC Mag
Social Status
$29
Social Status is a dedicated social media analytics tool perfect for agencies and digital marketers who need multi-channel reporting and the ability to white label and customize their reports to suit different clients. The dashboard contains all the metrics you need in real-time.
Reports can be exported to CSV, PDF, PowerPoint, and Google Slides.
Social Status also tracks Facebook Ad Accounts for reporting on paid campaigns. You can also benchmark performance against influencers and measure your influencer marketing campaigns too.
Pros
- There is a free plan.
- You get in-depth stats and metrics for all the main social media channels.
- It is simple to use and has an intuitive design.
Genesis B
I like that I have all of the tools I need to build a report in one place. It reduces the amount of time for me to build a report. It also highlights the most important facts about my report.
Cons
- It only focuses on analytics and reporting, with no publishing or management features.
- Higher plans can be expensive.
Conclusion
Every month, you will receive in-depth, actionable post-level insights from all of your free accounts on Facebook, Twitter and Instagram. You’ll get data like the total number of impressions for each post, the engagement rate per post and much more!