Free Social Media Campaign Tools

Who wants to create a social media campaign? Of course, if it’s you, you can get started with free Social Media Campaign Tools from HubSpot. We’ve compiled all the tools you need to maximize your results and for this trip, we’re giving them away!

Collect and engage audiences with free social media marketing tools. Whether you’re running a small business or planning a company-wide initiative, we’ve got you covered.

 AdsReport

With a successful paid social strategy, you can accelerate progress toward your brand’s goals.

Whether you want to grow your audience, sell more products, or do anything in between, Facebook Ads can give a much-needed boost.

But tasks like monitoring ad accounts and tracking results aren’t as simple as they should be.

If you need to confirm basic metrics like spend, impressions, or cost per click (CPC), you often have to sort through a mountain of data in your Facebook Ads account.

When you want to streamline your analysis, AdsReport has you covered.

Once you connect your Facebook Ads account, you can see insights in seconds.

Key metrics like spend, revenue, impressions, clicks, click-through rate (CTR), and CPC appear at the top with helpful comparisons to the previous period.

Track your Facebook Ads insights with one of our favorite social media marketing tools.

Click to view more metrics, and you can see all the other data that matters to your team, such as page likes, landing page views, post engagement, and purchase metrics.

Just want to check stats for a specific campaign? Scroll down, and select the right campaign.

ad campaign insights from adsreports

Along with campaign metrics, AdsReport identifies the best-performing ad based on criteria like clicks, impressions, CPC, or CTR.

 Facebook Barometer

Does it seem like your Facebook strategy is missing something? A little perspective can go a long way. But when you’re so focused on what’s right in front of you, it’s tough to consider external factors.

Let’s say your client’s Facebook following is growing at a steady clip. Or maybe your social media marketing agency is rocking reach compared to previous months. Nice work!

But how do your results compare to your competitors’?

After all, your competitors are working hard to attract a similar audience. It’s essential to keep their progress in mind when you review your brand’s results.

With the free social media tool Barometer, you can compare your Facebook Page to your competitors’ Pages in seconds. Connect your Facebook Page to this free tool, and see how your performance stacks up to over 58,000 other pages. You can compare metrics like:

  • Fans reached
  • Engagement rate
  • People talking about your page
  • Negative feedback
  • Organic reach
  • Paid reach
  • Viral reach
  • CTR

Barometer is #2 on our list of favorite free social media marketing tools.

The average percentages featured in Barometer are based on the last 50 posts for each Facebook Page, giving you a solid basis for comparison.

free social media marketing tools

To fine-tune your Barometer, choose the audience range that matches your Facebook Page and get more accurate industry averages.

Then scroll down for page insights like reach and impressions.

You can compare your Facebook Page against the industry average for the past 30, 90, or 180 days to get a better idea of how your brand is truly performing.

 Hootsuite

In the chaotic world of social media, Hootsuite handles multiple social media accounts, bringing them under one login into a single dashboard, and you can sign up free of charge.

One of the most popular social media management tools around, Hootsuite allows for collaboration across team members and an approval process. Alongside the major benefit of seeing all your comments and mentions in one place, you can also assign tasks, plot a social media calendar, and schedule updates.

Through Hootsuite Podium you can check out free online social media courses to develop better social media management skills and learn the fundamentals of social media marketing.

Beyond that, for the more experienced digital marketer, its tools integrate with Facebook, Twitter, Instagram, Google+ and YouTube, giving you an in-depth breakdown of your analytics and allowing you to interact with prospective customers.

You can even integrate other community-based platforms including Reddit, Tumblr, and Storify, which helps gather even more feedback and customer data.

Mention

Mention is an extremely comprehensive social listening tool. Monitor mentions of your brand, your products, or your competitors in real time.

Staying on top of the conversation is easy: you can respond to social media comments and mentions from inside the platform, and you can use Mention to find relevant influencers for influencer marketing campaigns and analyze your competitors.

Sumo

Sumo has a whole suite of useful traffic and social media tools that can help improve your marketing strategy. The most relevant for social media is the social shares feature, which makes it easy for visitors to your site to share your content to social media, and it keeps track of the number of shares.

TweetDeck

If Twitter is the bread and butter of your social media strategy, then TweetDeck is likely the best social management platform for you! TweetDeck will allow Twitter birds to use custom timelines, create and manage Twitter lists and searches, and add team accounts. It is also free for Twitter users!

tweetdeck free twitter management tool

While TweetDeck may not be the all-in-one platform you’re searching for, it is the perfect tool for social marketers managing multiple Twitter accounts where these live conversations are critical for business success.

SocialOomph

Not only do I love the name of SocialOomph, I’m quite impressed by the wide range of features they offer for multiple platforms – ranging from the typical features like scheduling and analytics, to some interesting ones like keeping your DM Twitter Inbox clean to help with increasing followers. They definitely offer a wide variety of unique features for Twitter, Facebook, LinkedIn, and Pinterest management, as well as the ability to manage and schedule blog posts.

While SocialOomph does indeed have a free plan, the features are limited and mostly lean towards Twitter management. On the free plan you can do things like schedule tweets, track keywords, shorten URL’s, and manage up to five Twitter accounts, but some of the more sophisticated features require a paid plan. If you’re looking to manage multiple social platforms aside from Twitter you will need to pay to play.

Conclusion

Everything you need to design, automate, execute and measure social media marketing campaigns – FREE

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