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Free Social Media Management and Analytics Tools

This page aggregates the most popular tools for social media management and analytics. All of these tools are available for free, so you can manage your profiles easily no matter what your budget is – or there’s a free tier that helps you get started without breaking the bank.

Manage your social media marketing campaigns such as Twitter and Facebook from one dashboard. Save time with free social media scheduling and tools that allow you to schedule posts for the times when your audience is most engaged on each network for maximum reach.

 Socialbakers

Socialbakers

Socialbakers is a collection of analytics tools that includes all the fundamental resources you might need—tracking of multiple profiles, key performance indicators, competitive intelligence, and automated reports. Beside analytics tools, Socialbakers also offers tools for publishing and optimizing your content, identifying influencers, digital persona mapping, and customer care on social media.

3 cool features:

  • Analyze audience sentiment towards your campaigns from their reactions and interactions.
  • Decide whether to boost Facebook posts or not based on predictive analysis.
  • See how your performance compares to that of your competitors in the last 90 days on Instagram and Facebook.

Social media channels:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Pinterest

What analytics you get for free:

  • All features for 14 days
    • Social media analytics
    • Automated sentiment analysis
    • Smart benchmarks
    • Omnichannel paid analytics
  • Facebook and Instagram performance report
  • Facebook benchmarking tool
  • Instagram analytics tool

Paid options: $200 per month and custom pricing

 Iconosquare

Iconosquare

Iconosquare helps you track, grow, and report your Facebook and Instagram accounts’ performance. Agencies can manage multiple brands from a single dashboard and schedule reports to be sent directly to clients. The competitor tracking and benchmarking features help you compare your performance with other brands in your industry.

3 cool features:

  • Discover photos, captions, and comments that tag or mention your brand.
  • Track engagement on competitors’ profiles.
  • Learn when your followers are online and engage them live.

Social media channels:

  • Facebook
  • Instagram

What analytics you get for free:

  • All features for 14 days
    • Advanced analytics
    • Competitor and hashtag tracking
    • Industry benchmark
  • Facebook account audit
  • Instagram account audit

Paid options: $29, $59 per month, and custom pricing

 Channelview Insights

Key benefits: Analyze the YouTube performance of multiple channels

Free or paid: Paid tool (free for Hootsuite Enterprise users)

Skill level: all skill levels

Best for: YouTube marketers and creators, social media managers who run a YouTube channel alongside other social channels

The Channelview Insights App adds YouTube analytics to the Hootsuite dashboard.

With this integration, you can analyze your YouTube video and channel performance alongside all your other social media channels. You can also schedule automatic, regular reports.

Easily see the following metrics in one place:

  • Views, engagement, subscription activity
  • Video traffic sources
  • Audience insights for demographics, geography, acquisition and more
Channelview Insights showing YouTube analytics traffic sources piechart

 Tailwind

Tailwind

Tailwind is a Pinterest and Instagram marketing solution that helps you schedule content, monitor conversations, and analyze performance. For Pinterest, its analytics gives you insights such as the number of pins with your domain, the potential impressions, and the number of followers for your boards. For Instagram, it shows basic metrics such as followers, posts, comments, and likes.

3 cool features:

  • Identify the best hashtags on Instagram with the Hashtag Finder.
  • Use the browser extension to create multiple posts from any site.
  • Upload images in bulk using a drag-and-drop calendar to save time.

Social media channels:

  • Instagram
  • Pinterest

What analytics you get for free:

  • Basic profile performance
  • Basic metrics for individual posts
  • Board and website insights

Paid options: $9.99, $799.99 per month, and custom pricing

 Mentionlytics

Key benefit: Track mentions, keywords, and sentiment across multiple languages on social channels and elsewhere on the web.

Free or paid: Paid tool

Skill level: Beginner to intermediate

Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses.

Want to get a big picture view of what’s being said about your brand on the internet? Mentionlytics is a great entry into the world of social media monitoring — especially if you run a global business in more than one language.

Mentionlytics "Top Website Mentioners" chart

Other things you can do with Mentionlytics:

  • Sentiment analysis
  • Find top influencers that follow you
  • Filter results by keywords
  • Reply to mentions directly

 Likealyzer

Likealyzer

Likealyzer is a Facebook Page analyzer tool by media intelligence firm Meltwater. It audits your Facebook Page and returns metrics such as posts per day, engagement per post, timing, and length of posts. Likealyzer also grades the Page’s performance based on more than 70 different data points, and offers recommendations for improvement based on the results.

3 cool features:

  • Benchmark your Facebook Page against a million others to know how you are performing.
  • Get recommendations based on how your content is performing.
  • Export your chosen metrics and insights in the form of easy-to-understand reports.

Social media channel:

  • Facebook

What analytics you get for free:

  • Analysis of your Facebook Page’s front page, about page, activities, response, and engagement

 Cyfe

Cyfe

Cyfe is a custom dashboard tool that you can fill up with integrated metrics from dozens of marketing tools. Its social media section allows you to sync up all the major networks and pull overview reports for the accounts you manage and those you want to track. It offers 50 widgets for Facebook alone, for tracking reach, impressions, clicks, check-ins, and posts.

3 cool features:

  • A fully customizable dashboard
  • Set up email and SMS alerts to notify you when certain thresholds are crossed.
  • Monitor your brand mentions and competitors’ activity using the Twitter search widget.

Social networks analyzed:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • YouTube

What analytics you get for free:

  • Five widgets
  • A fixed view of the trailing 30 days of data

Paid options: $29 per month

 Panoramiq Insights

Key benefit: tracks Instagram analytics, including Instagram Story analytics

Free or paid: Paid (or free for Hootsuite Enterprise users)

Skill level: All skill levels

Best for: Instagram marketers

Alert all the Instagram marketers. Panoramiq Insights is perfect for Hootsuite free users or pro users who want to get deeper insights on their Stories in particular. (Just download the app from our App Library).

Instagram Analytics in Panoramiq Insights

Among other things, Panoramiq Insights lets you:

  • Analyze follower demographics, including age, gender, country, city and language
  • Monitor Instagram account activity (for up to two accounts), including views and new followers
  • Find your best posts with view and engagement analytics
  • Measure Story views and interactions

 Keyhole

Keyhole is a social media analytics tool that automatically collects social media data & creates reports for you. It excels at four key things:

  • Getting you inside the minds of your customers.
  • Simplifying your reporting — so you can easily share results with your team.
  • Showing you what attracts your consumers’ attention.
  • Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for and reporting your social analytics.

These are critical features to look out for when making social media analytics software comparisons. 

As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times. 

Keyhole Dashboard - Social Media Engagement

Using Keyhole, you can find, identify, track, and reach out to your influencers:

Keyhole Dashboard - Influencers

You can also conduct a detailed and in-depth sentiment analysis of social media posts over time:

Keyhole dashboard - sentiment analysis

With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool.

And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.

Also, Keyhole customers can publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts depending on your needs.

Pricing: Custom pricing for businesses of all sizes.

 Agorapulse

AgoraPulse is one of the greatest social media analytics tools that helps you identify your best content and see what users need. And we all know that social media sucks time like a plague… But AgoraPulse is good medicine for it.

This tool is a huge timesaver for social media marketers. It helps you execute virtually all your social media tasks in one place.

agorapulse - sentiment analysis tools

Pro: You’ll be impressed by Agorapulse’s Twitter reporting functionality. The tool generates specific reports for your Tweets, mentions, retweets, and favorites as well as other engagement stats. This makes social listening pretty easy for you. 

You can also post or schedule content across all your profiles at once. Plus, the tool’s chrome plugin helps you do all this at once — saving you time.

Con: Agorapulse’s listening is only available for Facebook, Twitter, and Instagram. So, if you’re interested in tracking LinkedIn and Pinterest you’ll have to use another tool.

Pricing ranges from $99 – $199 per month.

Oktopost

Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform.

Do you have global social media teams? Manage social media teams in more than one country all from one platform.

Social media management, social employee advocacy, and social media promotions are some of Oktopost’s best features.

You can measure your social media marketing performance and optimize your efforts accordingly. 

Top Social Media Analytics Tools - Oktopost

Pro: One huge Oktopost plus is that you can integrate other applications such as Google Analytics to access even more detailed social media marketing insights. 

Also, did you know Oktopost has recently partnered up with Keyhole? Powered by Keyhole, Oktopost now offers advanced social listening capabilities as well as in-depth research and analytics required to remain competitive.

Con: Unfortunately, the platform does not have the ability to cross-post between networks. 

Price: Contact Oktopost for pricing.

Conclusion

Get complete control of your social media with our management dashboards and analytics. Schedule your posts, monitor engagement, and track results across multiple social networks in one place.

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