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Free Social Media Management Tools 2022

Manage your social media pages with Social Media Management Tools. Well over 2 billion people use social media every day, and many of them use it solely to research products and services. Are you marketing on Facebook, Twitter, Instagram? Sign up for Social Media Management Tools today.

Every social media management tool appears like a good option until you realize that they only give you the basics. Our free tools are offered in order to compare what tools are out there and to help you choose the right one.

What are Social Media Management Tools?

Social media management tools are important for making it easy for you to handle social media platforms. Workflows can be easily streamlined by the users when using these platforms.

These tools also help in assisting with creating the right content and publishing it. Various tools even operate your work without costing anything.

These tools have multiple categories including paid and free. You can also use these boxes according to the size of your business. For small businesses and large enterprises, there are different rates.

The specifications and prices are reasonable for all of these tools and you can easily find the perfect one for you.


From Rand Fishkin, founder of Moz, comes Sparktoro, a tool that helps you get an insider’s look into what your audience frequently talks about, as well as their most-used hashtags, websites, and follows. Sparktoro’s free plan includes 10 searches/month.

Free social media management tools - SparkToro

For example: a food blogger might use Sparktoro to explore the search term, “frittata.”

As you can see below, by entering this term, you can determine audience size, social accounts they follow, websites they visit, podcasts and YouTube channels they promote, and so much more. Dive into audience insights like the hashtags used in shared content, as well as frequently used words/phrases in content or bios—so you can connect with that audience on their terms and reflect their world back to them.

Free social media management tools - SparkToro review

Photoshop Express

While we’ve done our share of complaining about the high monthly price of Adobe products (read about them here and here ), did you know they actually offer the PS Express mobile app free? Yes, of course they’ll try to get you to upgrade for $2.92/month to get all the features, but if you’re looking to edit photos on the go, this could be a great app for you.

Free social media management tools - Photoshop Express


Meet Over, the social media graphic design app of the future. This app is the most graphic-design forward tool on this list. #trending

Free social media management tools - Over

Source: Over

With 500+ premium fonts, 8K+ editable templates, plus live graphics, Over makes you look like a bold, graphic design trendsetter born at the crossroads of millennial and Gen Z. But the secret power is how simple and easy it is to use.

After 5 minutes in the app, here’s an Instagram story I created from a template:

Free social media management tools - image create at A Design Kit

Ok, a bit more foolproof.

Not bad, right? Over allows you to edit design layers extremely well right on your phone. It also pre-curates layouts, colors, and fonts to really jive with today’s graphic design trends. If you’re looking to mix your Instagram stories, ads, or Facebook posts up, I’d definitely recommend you give this app a try.



ContentCal offers a 14-day free trial. Feature-wise, it is a CoSchedule-like tool. It offers a powerful collection of features to help you manage our entire content marketing plan. It’s segmented into 3 tools. Here’s a look at what they do:

  • Publish: This is where you’ll go to collaborate with team members on content ideas, create workflows, and publish articles, emails, and press releases. ContentCal also comes with Web Clipper, a tool that captureS content you come across on the web and saves it to your content library for use later. 
  • Analyze: Dig into audience engagement with content and campaigns. Track hashtags, stories, top-performing content, and competitors to see what’s working and how to improve your content. Reporting is a major component of driving growth, and Analyze lets you visualize data for paid and organic analytics across platforms, and export your u findings in PDF or PPT format.
  • Engage: Connect with customers through ContentCal’s team inbox. Depending on the size of your organization, you can assign queries to specific teams, handling messages from all platforms. Engage also offers a notes feature for messages from customers. These can be added by team members to formulate a complete and effective response to customers. 

ContentCal’s also working on a fourth feature called IQ. It’s an AI-powered intelligence solution to offer deeper insights. It will help identify channel performance, assign a content quality score, benchmark competitors, attribute revenue to campaign performance, and deliver industry benchmarking.



Although Falcon is not a free social media management tool, with the cheapest plan (Essentials) costing $129 per month for single users and small teams, it does offer a 14-day free trial. It doesn’t give a price for its more advanced Full Suite plan, targeting larger companies with multiple teams and markets, although it enables you to request a demo.

Falcon emphasizes that it offers 7-days a week support, with a real-time in-app chat, email, and telephone service. It also provides weekly training sessions, and you can find answers in its help center.

The Essentials plan focuses on publishing & scheduling and social media engagement. You can use an editorial calendar to plan, schedule, and edit across multiple social networks. It offers a content pool, meaning you can store assets for repurposing, plug into your DAM, and use Falcon’s cloud storage. It provides a customizable inbox, where you can arrange multiple feeds to build the inbox that suits you best. If you have a team, you can share notes and add messages to your team members. Existing contacts’ profile cards appear beside their messages. Falcon offers advanced metrics for Facebook, Instagram, and Twitter. 

The Suite package offers everything available in the Essentials plan (allowing for larger teams and more significant usage) and adds a number of additional features. These include social listening, where you can monitor social media and the internet to discover much information about your business. You can track brands, topics, keywords, and phrases and even refine them with advanced parameters.

With Falcon’s Full Suite, you can benchmark your strategy across all major social networks. Falcon has a database of over 100,000 brands, letting you benchmark your performance on multiple levels. You can also schedule and post ads on Facebook and Instagram without having to leave Falcon.



While Loomly doesn’t provide a free plan, it does offer a free 15-day trial, and its cheapest plan is $48 per month (or $36 per month if you pay for a year up-front). That Base plan permits two users and a maximum of ten social accounts.

You can connect all your Facebook, Instagram, LinkedIn, Twitter, and Pinterest accounts to Loomly. It is a simple process, although, like all social media management software, you have to live within limitations set by the social media networks, e.g., you can post to Facebook business accounts, but not personal profiles.

Loomly asks you to set a workflow that matches the way you run your accounts, whether you are part of a team, or operate your accounts solo. 

You can select from three views in Loomly:

  1. Calendar view – shows all posts spread over a calendar month.
  2. List view – displays all posts as a list and includes essential information for each
  3. Post view – allows you to examine individual posts

You can do more than just schedule posts in Loomly, however. It offers an interactions feature where you can manage comments, messages, and track social handle @-mentions.

Analytics are available for each of your social accounts, as well as Loomly’s main dashboard containing an overview.

 Hootsuite – $19/month

Best for being a comprehensive platform for monitoring multiple accounts and keywords. 

This tool is one of the most amazing tools for handling social media accounts. There are almost 15 million people in the world and job sectors that are currently using this tool.

Researches have shown that almost 800 big international companies are using this tool. Users are in love with the all-in-one characteristics of this feature.

There are multiple ways of handling your social accounts using this outstanding platform. Some of its most amazing features are given below. 


  • This tool has the capacity of managing accurate content and also schedule it for any time you want 
  • You can also measure the performance and business analytics of your websites by using this tool. 
  • The option for keeping the posts by using this tool is available in bulk. 
  • You can also access your s on the Socials by using this tool. 
  • With the help of brand mentions and the easy availability of tags, you can easily keep an eye on the trends. 

Socials Managed:

This tool helps in managing the account of over 35 socials. 


There are multiple plans for making this tool accessible to you including professional, team, business, and enterprise. You can also avail of the free Version. 1,3,5 and unlimited users will have access to this plan.

The professional plan starts from $19 per month. For the team plan, you have to pay $99 per month. Both of these plans have a free trial of 30 days.

For a business plan, you need to pay $599 per month and for the enterprise plan, you can ask for the custom prices. 


One of the best social media marketing tools is rated as 4.1 in the market. 

 Buffer – $5/month

Best for being a clean and intuitive tool for your business. 

This tool is loved by brands and businesses to increase the value of your products. It is helping a lot of businesses and agencies to increase the growth of their business.

The best thing about this tool is the exceptional customer support service experience. It also provides an exceptional opportunity for team collaboration, suite publishing, and management of engaging content. 


  • With the help of this tool, you can easily measure your performance by just doing some clicks. 
  • You can also collaborate and plan your campaigns according to the social networking requirements. 
  • It allows a fast engagement with the customers by providing an outclass opportunity to respond to the customers twice as fast. 
  • The control panel will also allow you to control the overall business performance and quality of your business. 
  • This tool will help you in staying updated with the trend and you can focus on marketing strategies. 

Socials Managed:

Buffer is currently available for handling 8+ Socials including Facebook, LinkedIn, Twitter, and others. 


There are three plans available for this using this tool including free, essential, and team plan. You can enjoy basic publishing tools and landing page builders without paying anything.

For essential and team plans you can avail of the services of planning and publishing tools. Users can also take advantage of analytics and engagement tools by paying $5 and $10 per month


One of the most amazing free social media marketing tools is rated as 4.5 by the users


Do you want to save time and money? Do you want to get a list of social media management tools for free? Wish you could have your own personal assistant? – Social media management can help you with that.

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