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Free Social Media Management Tools Instagram

Free Social Media Management Tools Instagram, Free Social Media management tools are those that you don’t need to pay for. Yes, social media management tools have their benefits. Let’s take a look at some of the advantages of using them.

Instagram’s popularity is on the rise and with over 1 billion monthly active users, it’s no wonder companies and brands are looking for better ways to manage their Instagram accounts. We’ve put together an easy-to-use list of free tools for managing your Instagram marketing. These tools will help you plan, schedule, and automate your social media posts so you can focus on other things like growing your business.

What is social media management?

Social media management encompasses many moving pieces in the process of managing online interactions and content on social media channels like Facebook, Instagram, LinkedIn, Youtube, and Twitter. It’s to create the online face of a company, promote and sell products.

A social media manager is in charge of handling social media activities with many tasks, from creating, scheduling content to analyzing data, and engaging with the audience.

Therefore, social media management goes beyond just posting things to your company’s social media accounts. It starts with determining which person you want your company to represent on social media. Then you’ll need to create appropriate content, engage with the audience, and look for new opportunities to increase visibility as well as reach out to more people.

Social media management techniques

Social media management can be time-consuming and irritating. It’s also a job that requires a wise investment and considerable efforts. And if you want to be a top-notch social media manager, here are a few of the best tips:

Quality first

Consistency is the key to social media content publishing, but it would be better to have nothing rather than nonsense posts with invaluable content. Having a constant flow of updates is no more important than sharing content that delivers value. You’ll want to make sure that your content is excellent or appealing enough to be re-shared or retweeted, and your brand name is mentioned.

If you can create content that stays relevant and useful for your audience over time, there would be an influx of engagements. This tip is a way more effective to gain the audience’s attention and build a long-term bond with them across social media channels. After all, content is the core of social media marketing.

Data tracking and analyzing

Data doesn’t tell a lie, it shows your social media strategy is hitting the mark or not, which content is favorable and which one is falling. You will not know your posts have reached out to how many people and the engagement rate if you don’t look at the numbers! Therefore, tracking and analyzing data plays a vital role in social media management.

Many tools help to mine social media data quickly, such as Buffer – useful for analyzing tweets or looking at Facebook insights. You’ll get to know metrics related to every goal you’ve set for your social media strategy.

Automate repetitive tasks

Getting bored with overwhelming and mundane tasks that need to be done on social media day by day? You can stop wasting time on those repetitive tasks and save time by automating your social media efforts.

But how? Many tools can ease your social media management by various automation recipes. They are not only available for automatically sharing posts across many platforms at once, but also enabling you to find new content. One of the most recommended tools is IFTTT that we’ll discuss more in the next section.

Use essential tools

You can maximize your social media efforts by using multi-functional tools. These tools can help you manage your social media campaigns more effectively, streamline your workflows, and save hours of fulfilling your social media feeds.

Social media management tools have various functions ranging from scheduling to tracking and analyzing data. You may use different tools for your social media activities, depending on the purpose and requirements of your social media strategy. Whatever tools you use, make sure it fits your business in terms of price, functionality, usability, and efficiency. It can waste time and money if you’re using the wrong tool.

Luckily, most of the social media management tools are affordable and even free, so it makes sure to have a solution for you.

 Later

Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and are continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.

A screenshot of the later dashboard

 TweetDeck

Those who rely on Twitter to get their message across will find much to like about TweetDeck. TweetDeck is a free application that enables you to manage multiple (unlimited) Twitter accounts from a unified interface. You can create your own customizable social media dashboard that allows you to send and receive tweets and manage and monitor your Twitter profiles. You can use TweetDeck as a web app, Chrome app, or desktop app. TweetDeck can be set to post scheduled tweets, build Tweet lists, and more. And the extra special part is that it’s always free.

A screenshot of the TweetDeck dashboard

 Social Champ

Social Champ homepage

Social Champ is a social media management tool with some next-level automation features supporting the six major social platforms, including Facebook, Instagram, Twitter, LinkedIn, Pinterest, and Google My Business.

With features, such as Auto RSS feed, Bulk Upload, Social Media Calendar, Analytics, Team Collaboration, Recycle, Repeat, and others, you can fully automate the processes.

Social Champ also has integrations for Canva, bit.ly, UTM tracking, and a royalty-free image library. All-in-all, Social Champ allows you to perform all social media tasks, ranging from creating and scheduling to analyzing and tracking.

Screenshot of Social Champ

Use the content dashboard to create, edit, design, and schedule posts. View all the scheduled/published posts in a calendar view and reschedule them using drag/drop features. Analytics and reports allow you to track the progress of different socials with platform-centric metrics.

SocialOomph

Free social media management tools - SocialOomph

Source: SocialOomph

Tools like Hootesuite and Buffer are helpful for scheduling posts. But if you don’t want to pay for social media scheduling, you’ve still got options. SocialOoomph is a freemium tool that lets you schedule posts to your favorite social channel.

The free version gives you one profile, unlimited scheduled posts, and up to three posts per hour. Yes, if you want to post across multiple social feeds, you’ll need to purchase a premium membership. But if you just want to double down on one channel, this is an easy option.

Free social media management tools - Social post by Alexander Lewis

Many B2B businesses like to double down on LinkedIn. With SocialOomph, you can schedule posts to publish multiple times per day, every day of the week, so that you can sit back while your content works behind the scenes for your business.

 Canva

Social media is increasingly becoming more and more visual. Canva is an excellent tool for anyone managing social media accounts to use. You can create designer-level marketing assets using any of the thousands of ready-made designs they have available to you. Now, you can even connect your social channels and publish or schedule directly from Canva. They have a free version available, which gives you decent access to great pre-made templates. The pro plan gives you access to all of the templates for only $12.95/month.

A screenshot of the canva dashboard

 NapoleonCat

NapoleonCat
NapoleonCat

NapoleonCat is an advanced social media management tool. Its flagship product, the Social Inbox, helps brands manage social media engagement and provide excellent social customer service across all major social platforms: Facebook, Messenger, Instagram, Twitter, LinkedIn, YouTube, and Google My Business.

The Auto-moderation feature helps social media managers in managing their profiles hands free. You can use it to filter out and automatically handle the most recurrent questions, and also to protect your social profiles from harmful content, such as comments including abusive language or spammy links.

With NapoleonCat, businesses and individuals can improve their response rates, streamline social communications, and analyze their performance – and it’s all available in one user-friendly dashboard. The tool’s other features include automated publishing, reporting, and competitive analysis.

 Planoly

Free social media management tools - Planoly

Source: Planoly

Alternative to Later, you can use Planoly to plan and schedule your Instagram posts. The free plan includes 2 social profiles for scheduled posts. So you can automate your Pinterest posts in the same go — up to 30 posts per month. Planoly’s latest launch of Linkit also let you link to products, resources, websites, etc. using the link in their bio.

Free social media management tools - Planoly to schedule automate Pinterest post

Pro tip: A blogger might use this tool to double down on visual lead gen. If you love creating graphics, sharing images, and posting other visual content, Planoly can let you take the set-and-forget approach. Simply schedule your Pinterest and Instagram posts in the calendar and then engage with followers and see the analytics of your posts after they’ve published.

 Planoly

Free social media management tools - Planoly

Source: Planoly

Alternative to Later, you can use Planoly to plan and schedule your Instagram posts. The free plan includes 2 social profiles for scheduled posts. So you can automate your Pinterest posts in the same go — up to 30 posts per month. Planoly’s latest launch of Linkit also let you link to products, resources, websites, etc. using the link in their bio.

Free social media management tools - Planoly to schedule automate Pinterest post

Pro tip: A blogger might use this tool to double down on visual lead gen. If you love creating graphics, sharing images, and posting other visual content, Planoly can let you take the set-and-forget approach. Simply schedule your Pinterest and Instagram posts in the calendar and then engage with followers and see the analytics of your posts after they’ve published.

 Zoho Social

Zoho Social
Zoho Social

Zoho Social offers great support in growing your business, or even agency, by optimizing your brands on social media platforms. The tool features a cohesive function list that allows you to track your social channels’ performance seamlessly at ease.

With Zoho, you can flexibly schedule your posts with your own timeline, or use Zoho’s predictions for the times your followers are the most active to increase the reach rates. The tool is supported by a content calendar that enables you to visualize the posting timeline and organize your posts as you wish. Monitoring your posts on Zoho Social is no longer challenging as there are multiple listing columns provided to keep you updated with what matters across channels. Especially, you can grasp your audience’s insights with the comprehensive analytics tool pack including Facebook lead ads, CRM integrations, and advanced reporting features.

Zoho Social offers some quite affordable plans for individuals, businesses, and agencies, ranging from $15 to $400 per month. Each plan is provided with an equivalent feature list to satisfy specific market needs. You can try these plans for free in advance, and consider your payment later after the trial ends.

Conclusion

With one app update, Instagram has rolled out a series of features that make managing multiple accounts easier than ever. The new features include: a feed of posts to all the accounts you manage; a unified inbox for direct messages; post notifications by profile; and access to insights by profile.

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