The need for good and free social media management tools has never been greater. In today’s digital marketing, social media has become a vital part of any business and spends a lot of time and effort on it. However, when you are looking for the best free social media management tool, it can be difficult to find one if you do not know where to look or who to trust.

1. Later

Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and is continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.

A screenshot of the later dashboard

2. NapoleonCat

NapoleonCat is an advanced social media management tool. Its flagship product, the Social Inbox, helps brands manage social media engagement and provide excellent social customer service across all major social platforms: Facebook, Messenger, Instagram, Twitter, LinkedIn, YouTube, and Google My Business.

The Auto-moderation feature helps social media managers in managing their profiles hands-free. You can use it to filter out and automatically handle the most recurrent questions, and also to protect your social profiles from harmful content, such as comments including abusive language or spammy links.

With NapoleonCat, businesses and individuals can improve their response rates, streamline social communications, and analyze their performance – and it’s all available in one user-friendly dashboard. The tool’s other features include automated publishing, reporting, and competitive analysis.

3. Socialoomph

As you look at Socialoomph, keep in mind that compared to the other tools on our list, this one has more of an old-school interface. This tool supports Twitter, Facebook, Pinterest, Discord, LinkedIn, Reddit, StockTwits, Mastodon, Shopify, Tumblr,, and 

The free plan (Personal Suite) works with a single social media profile. You can use it to schedule unlimited posts to that profile, as long as you don’t exceed three posts in each hour. This makes it particularly useful for businesses that just need a social media management tool for a single social media channel. You can use it to queue your entire month of posts ahead of time. There is also a blog posting feature that lets you queue your blog posts, then publicize them on your social media channels in a separate queue. You can even track keywords. 

If you decide that the free Personal Suite is not for you, there are also paid options at $15, $25, or $55 per month. They can add extra posting features and increase the maximum posts per hour to 60. They can also support up to 20 social media profiles, 10 RSS feeds, one webhook, 10 blogs, and 10 queues, with the ability to buy extra. 

4. Adobe Spark

The whole Adobe suite is full of great programs but we have a special place in our heart for Adobe Spark, which can take your content to a whole new level.

Both Adobe Spark Post and Adobe Spark Video are great tools for creating social assets for your brand, but when it comes to making ads that your followers want to look at, Spark rules supreme!

It’s all too easy for viewers to swipe or scroll past ads without thinking — so you’ve got to make them eye-catching and skip-proof!

Even if you’ve got no graphic design experience, you can use Spark to make captivating short videos as well as beautiful static pics. And the free version has more than enough features to get you going.

Plus, it doesn’t stop with ads! You can create Instagram Stories, animated feed posts, Pinterest pins — anything your creative heart desires.

And the best bit? With Later’s Chrome Extension, you can transfer your Adobe Spark designs to your Later Media Library in two clicks — no downloads or file sharing links required, making teamwork a dream!

5. Hootsuite

Hootsuite has a special place in my heart, likely because it’s the first social media management platform that I used at my very first job as a Marketing Assistant. At the time, I was managing the company’s social strategy before social advertising had taken off. I can still remember the hours upon hours I would spend putting together a posting content calendar and setting reminders for myself to tweet at certain times. This was until I discovered Hootsuite and my life as a frantic Twitter bird instantly changed.

hootsuite free social media tools

So what does the Hootsuite free plan include? This option is decently robust with the ability to:

  • Manage 3 social profiles in one place
  • Schedule 30 posts in advance
  • Generate leads with social contests

The free plan also includes basic analytics for tracking followers and various growth and content statistics and two RSS feed integrations.

6. TweetDeck

Those who rely on Twitter to get their message across will find much to like about TweetDeck. TweetDeck is a free application that enables you to manage multiple (unlimited) Twitter accounts from a unified interface. You can create your own customizable social media dashboard that allows you to send and receive tweets and manage and monitor your Twitter profiles. You can use TweetDeck as a web app, Chrome app, or desktop app. TweetDeck can be set to post scheduled tweets, build Tweet lists, and more. And the extra special part is that it’s always free.

A screenshot of the TweetDeck dashboard

7. ZohoSocial

Zoho Social offers great support in growing your business, or even agency, by optimizing your brands on social media platforms. The tool features a cohesive function list that allows you to track your social channels’ performance seamlessly at ease.

With Zoho, you can flexibly schedule your posts with your timeline, or use Zoho’s predictions for the times your followers are the most active to increase the reach rates. The tool is supported by a content calendar that enables you to visualize the posting timeline and organize your posts as you wish. Monitoring your posts on Zoho Social is no longer challenging as there are multiple listing columns provided to keep you updated with what matters across channels. Especially, you can grasp your audience’s insights with the comprehensive analytics tool pack including Facebook lead ads, CRM integrations, and advanced reporting features.

Zoho Social offers some quite affordable plans for individuals, businesses, and agencies, ranging from $15 to $400 per month. Each plan is provided with an equivalent feature list to satisfy specific market needs. You can try these plans for free in advance, and consider your payment later after the trial ends.

8. Canva

Canva is the best of the free social media management tools for those who prefer visualizations. The platform also makes it easy to develop designer-level visuals for social media channels. 

It includes an incredible variety of pre-made templates and assets that you can use across various social media platforms and post types. These include Facebook banners, Instagram posts, and Instagram stories. 

There are also paid options in the form of plans that let you access all of the assets. Or you can individually purchase assets as you need them. The Pro Plan is $9.99 per month or $119.99 per year, while the Enterprise plan is $30 per month per person. 

9. PicMonkey

The PicMonkey app is packed full of powerful, intuitive design tools and 100+ pre-made templates for Instagram Stories, which are all fully customizable to match your brand or style.

So you can make sure that you’re sticking to your business goals and delivering the best content possible.

Available on: iOS and Android

10. Buffer

Buffer is also one of the best apps for managing your social media presence and scheduling your posts. The app also comes with analytics tools that enable you to track your audience’s activity and figure out when it is the best time to post in the future. We especially love its Chrome extension, which integrates itself seamlessly and never gets in the way, yet it is always there when you need it. It is a more straightforward and more effective way of managing your social media, and you are never more than a few clicks away from setting up anything you want. Buffer supports over 7 different platforms – you can add up to 4 on the free plan.

a screenshot of the Buffer dashboard

11. SproutSocial

Another all-in-one social media management tool is Sprout Social. It provides tools that cover all essential aspects of social media management – ranging from scheduling, drafting, publishing to monitoring and reporting.

Especially, Sprout Social has social CRM tools that help you understand your customers, serve them in a better manner, and establish a strong relationship with them.

Reporting is a superb feature of this tool. All reports for Facebook, Twitter, Instagram, or LinkedIn are designed so neatly and beautifully that you can use them for further purposes without having to edit anything on them.

12. Friends+Me

Friends+Me stands out among the other social media management tools thanks to its sleek interface. While this platform is primarily known for its support for Google+, it does much more than that. You can also use it to manage your social media presence on Facebook, Instagram, Twitter, Tumblr, and LinkedIn. 

Using the free plan lets you have up to two queues, with as many as five posts in each queue at a time. You also get a long list of convenient features, including browser extensions, Zapier integration, and link shortening, as well as support. 

If you have the budget for it, four plans are ranging from $7.50 to $215.84 per month if billed annually or $9.00 to $259.00 if billed monthly. The largest of these can support up to 50 extra team members and up to 120 queues with 5,000 posts in each. Opting for any paid plan also gives you access to Pinterest features and priority support. 

13. Followerwonk

Followerwonk is not your traditional social media management tool when it comes to scheduling posts, but it is an effective tool when it comes to understanding your audience at a much deeper level. Followerwonk allows you to dig deep into Twitter bios and compare various accounts to find the most relevant influencers. With this tool, you can analyze your current followers – by location, bio, accounts they follow, and more – and contrast relationships with competitors. This will help you improve your social content by matching your activities with gains and losses of followers.

This tool is worth exploring because having a lot of followers is meaningless if these followers are not relevant and engaging with your brand. Luckily, Followerwonk offers a free account, as well! Like many of the others on this list, the free account does come with several limitations, but you will still be able to connect one profile, view authority rankings, see followers and their locations, see when followers are active, and access several other details to further analyze your social audience.  If you are interested in more capabilities their plans are still decently affordable ranging from $29 to $79 per month.


In this article, we’ve examined some of the best free social media management tools available. If you are new to the field and are not sure where to start, we’ve helped break down some of the most popular tools and give you a breakdown of what they can do. From Hootsuite to Buffer, these social media management tools will ensure that you save time and effort to get the most out of your engagement on these platforms. I hope this post has been helpful!

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