This free social media marketing software can help you create interesting content for your website, articles, videos, blog articles, White papers, etc. The more relevant content on your site the higher your site’s search engine rankings will be.

Do you want that sweet, sweet traffic for your website? Of course you do! If you’ve got a blog or other kind of website, check out our free social media marketing software.  

Biteable

Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.

With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.

With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.

Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?

 Later

Instagram is one of the most popular social networks, with over 1 billion users active on the platform each month. Later started as an app dedicated to Instagram as a scheduling tool, but since its inception, they’ve added support for other social networks and are continuously adding new features. The app has a strong focus on visual content. Whether you want to schedule in-feed image or video posts, stories, or carousel posts — Later supports all of these options. Later has a free plan available that you can use forever, but you get features such as analytics, saved captions, scheduled stories, and more for paid plans. Their paid plans start at $9/month.

A screenshot of the later dashboard

 Talkwalker Free Social Search

Yes, we made it to the top of our list! But there are good reasons for that. Talkwalker Free Social Search is an online monitoring tool that helps marketers track their campaigns and hashtags for free.

This tool will allow you to make granular searches. You can filter results based on location, media type, languages, sentiment, and more. This means that if you are running a campaign in a certain geography, you will be able to see and monitor your campaign in that specific location. You can see what people are talking about you, the top themes, hashtags, influencer mentions, and more.

Free social media management tool to track hashtags, monitor brand mentions, competitor analysis and industry analysis

With Free Social Search, you can look at individual results (posts) and filter these results based on engagement rate/reach/publication date. This tool also allows users to compare their campaign performance with their competitors (up to 5 competitors).

 Hootsuite

Manage all your social media in one place

Hootsuite

Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)

Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

 Buzzsumo

Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.

Buzzsumo is a research tool which tells you how your content is doing and who’s spreading the word.

Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.

One of the most powerful research tools on the market, the functionality includes:

  • Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
  • Find influencers related to particular topics.
  • Get alerts based on keywords, brand name, links, author name, or domain.
  • Track competitors and do an analysis based on their content.
  • Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
  • And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.

Canva

Canva is my favorite tool for quick and easy graphic design. With thousands of templates, a simple drag and drop functionality and over one million photographs, anyone can create professional, quality graphic design.

This tool provides custom templates for all major categories – social media (Facebook, Instagram), posters, newsletters, presentations, invitations, and more. While some premium templates require you to pay, there are plenty of free options. Users can upload and create their own custom designs as well.

From webinar invitations to informative posts, Canva can be used for a variety of social media updates. Moreover, it is user-friendly. Even someone with no design experience can create beautiful graphics with this tool.

Use Canva for predefined design templates - free social media management software

 Sprout Social

Real people. Real brands. Real connection.

Sprout Social

Prices: $99, $149, and $249 per user per month (with a 30-day free trial)

Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.

Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.

Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.

Conclusion

Social media marketing is an effective way to connect with customers, but it can be time consuming to manage your Twitter, Facebook, LinkedIn, and blog sites. Our social media marketing software simplifies the process of scheduling, analysing and publishing content across multiple platforms. It includes free training videos, mobile apps for content management on the go, and live chat support.

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