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Free Social Media Marketing Tools 2022

Free Social Media Marketing Tools 2022. What’s Popular Amongst Marketers Today? This is the undoubted fact that social media marketing is a key strategy which helps businesses drive their business for its growth and expansion.

This post will give you a roundup of FREE social media marketing tools for business owners and solo entrepreneurs. The only business toolkit you need to use and manage your online internet marketing and blogging activities. Download now and get started today!


Creating content for social media is an essential part of the game. Visual content gets three times more engagement on Twitter than plain ol’ text, so good visual content can help you take it to the next level.

With Biteable, you can easily create engaging, entertaining, and informative short videos to share on social media.

With a host of free video templates, footage, music, and animated scenes, Biteable is a godsend for anyone who wants to create studio-quality quickly without needing expensive resources like film or sound recording equipment.

Biteable was created to be super easy to use and one of the cheapest tools of its type on the market. Most features are available even with free accounts (it’s pretty cheap to upgrade to Premium anyway) so why not add a bit more excitement and spark to your social media content by creating some short, super-shareable videos?


Buffer started off as a scheduling tool for Twitter. Today, it supports all the major social media platforms, including Facebook, Instagram, Pinterest, LinkedIn, and Google + (for the one person who still uses it.) Let’s take a look.

You can do some pretty neat things with Buffer:

  • Use the chrome extension to add articles and content from the web to your Buffer queue or share content on the go.
  • Automatically shortens links you share. If you’re Bitly user, you can connect your accounts.
  • Upload custom photos and videos (or use ones pulled from the article you shared).
  • Access complex analytics to track your content’s performance.
  • Create a posting schedule so your content gets spread out throughout the day.
  • Reply to posts from inside Buffer.
  • Add team members.

A social media dashboard like Buffer helps you fill your social media feed with relevant and exciting content without spending half your life logged in to Facebook and Twitter.



Hootsuite is possibly the best timesaver you’ll come across when it comes to managing lots of social media accounts. Most businesses don’t just want their visibility to be limited to one social network, and being across all of them can make scheduling posts difficult. Hootsuite makes it easier.

You can post to numerous social media platforms all from this all-in-one hub. On top of that, it gives you options to follow discussions on your brand and even understand more about what is working in your social media campaigns with a thorough analytics center.

Movavi Clips


Video is more important than ever before. Even social networks like Facebook and Instagram are largely video-based in this day and age. 

Movavi Clips is a free social media tool to arm you with all you need to start sharing short videos across all of your social networks.

It can be used on your iOS device or Android phone or tablet and allows you to quickly trim videos and even merge them together with other footage. You can add pictures with slideshow effects and even add some fun stickers to your video. Many people find it particularly helpful for sticking to Instagram’s guidelines for video and reel lengths.

Whether you just want to add some basic text or you need to edit lots of short clips together, Movavi Clips can allow you to make something incredibly stylish in virtually no time at all. Everyone in your team can use it.



If you’re happy to do a little bit more work up front then IFTTT can be one of the most powerful pieces of social media software out there. 

IFTTT means “if this, then that”, and allows users to create “Applets”. These Applets are built on rules, and mean that one action triggers another. You’re effectively making a chain reaction. So, when you publish a blog, an IFTTT rule can trigger a tweet going out on Twitter or a Facebook or Instagram post, or all three. There are very few limits to what these Applets can do.

It isn’t exclusively for social media, but it does a fantastic job of helping you to manage your publishing and engagement. You can ensure that your time is spent creating amazing content rather than posting o loads of different platforms and apps. Automation is key.


When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Brain Rules)

Yup. Visual Marketing is extremely effective.

Social Media platforms are aggressively pushing more visual content than ever – photos, videos, short-form content etc.

And there arises a need to market your business visually because you HAVE to do it in 2021.

Enter the most easy-to-use social media content creation tool, Canva.

Canva is a graphic design software tool through which anyone can create beautiful graphics, presentations, posters, flyers, reels and videos, to name a few. At least that what is the company says, but it is surely much more than that.

The reason I have to call it a ‘software tool’ is because it is much more than simply a tool, but not as complicated as software.

Canva For Social Media Marketing in 2022

It is what we would recommend if you’re not a pro graphic designer, or even… a designer! 

When we started my journey in the social media marketing space, Canva was my go-to tool for everything content creation, design and graphics related. 

You get a ton of pre-designed templates for each type, customisations according to the size, as well as hundreds of small yet valuable features. 

It works on a freemium business model – where it has a PRO version.

However, if you’re just starting the free version is enough for you to design and do everything you can in your ability to beautify and visualise your content. 


Maximise your social media presence in just a few steps with this free and comprehensive guide to the top social media tools and resources for business owners in 2022. We’ve searched the web and we’ve found the best resources available, ready for you to utilise.

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