Free Social Media Monitoring Tools for Law Enforcement You’re probably aware by now that many law enforcement agencies are monitoring social media platforms, and have been for a while. In fact, the tools to do so have been out there for over a decade now!
Free social media monitoring tools can help law enforcement agencies capture dangerous criminals. By tracking criminal activity on Facebook, Twitter, YouTube and other social sites, law enforcement agents can keep communities safe by preempting violent crimes.
Social Media Monitoring Tools
It is a broad term that encompasses a wide range of tools.
- One type of tool is a search engine that users can use to search the full text from the posts on numerous platforms and/or blogs. It ensures users query information in real time or conduct searches over time periods.
- Another type of tracking tools gives users an opportunity to monitor and be notified when specific keywords or phrases, or certain words are used in the social media. As it’s usually done, updates are sent to the user’s email account when there is an activity related to a particular keyword. This kind of tool can also be bundled with other tracking tools.
- The third type of the tool does not search for keywords or phrases but rather monitors whether a given person is writing posts related to certain words during a time period or about a particular topic in general.
Those from police who have limited resources or budget constraints consider such tools for basic monitoring. For those who have more resources and time restraints, search engine and keyword-based tracking may be most cost effective tools for investigating cases.
In addition to searching for keywords, these tools allow law enforcement government agencies to receive alerts when there are bursts in network activity. This can be particularly helpful for finding leads in child exploitation cases, monitoring a person’s movements during an investigation, or tracking the popularity of certain topics.
Sophisticated tools that track people’s movements and publicize certain posts require additional investigation resources.
Native Analytics Tools
A few social networks provide free analytics to users — or, sometimes, analytics viewing is included in a business subscription for brands. Above is an example of what Twitter Analytics looks like for individuals, with more data and insights provided for business accounts.
What does it monitor?: Reddit
With 430 million average monthly active users, Reddit is an often-overlooked social platform where conversation is often in-depth and honest. This tool allows you to monitor the site’s 138,000 active communities for the conversations you care about.
Cost: Free trial; request a quote for pricing
TVEyes is unlike any other tool on this list — it’s a search engine designed to locate brand mentions across television and radio. TVEyes monitors over 2,000 TV and radio stations in 12 languages across almost 20 countries and regions. According to TVEyes, “If it aired on TV, you’ll find it on TVEyes.”
The TVEyes tool provides real-time access to clips that mention your clients’ brands. It also provides an easy-to-use dashboard interface and offers customizable reporting that you can export for your clients or team. By simply typing in a keyword — whether your brand name, the name of a competitor, or a trending term — TVEyes provides lightning fast results of any broadcast mentions.
As shared by a reviewer on G2: “I love that I can give my client instant feedback on their TV appearances … I’m helping my client stay on message by watching clips and providing feedback. The key is the near real-time feedback I can provide my client. That is huge. I miss their live appearances all the time. Then when they call asking how they did, I can instantly jump on and watch.”
Social media monitoring and engagement made simple
Description: Buzzlogix helps you with both social monitoring and social engagement. For social monitoring, you can track content with your preferred keywords and get the statistics in easy-to-understand graphs. For social engagement, you can monitor multiple social media profiles and response to social mentions and messages.
Platforms supported: Google+, Twitter, YouTube, blogs, forums, and news sites
Prices: $19.95 per month, $49.95 per month, $99.95 per month, and $399.95 per month
Google Alerts is a content change detection and notification service offered by Google. It can be used for monitoring online channels to identify new content, industry trends, conversations about your brand or information about your competitors. Google Alerts sends automatic email notifications once a result, such as articles or blog posts, matches the user’s search term(s).
The tool has been described as one of the most powerful Social Media monitoring helpers to access against low pricing.
Pricing: Paid tool with a 14-day free trail. Pricing starts at €3,49/mo.
Google Rating: 3.4 ⭐️
Since this is a social-digital tool, you are able to track real-time conversation where your key search terms show up across social networks and the web.
The tool is able to crawl Twitter, Google+, Facebook, Youtube, Instagram, Tumblr, Reddit, Flickr, Dailymotion and Vimeo. All the information it collects is available in a single dashboard, with a friendly layout, for your convenience.
Covered Press uses smart learning to grow alongside you and is highly rated among press monitoring tools. This tool is an automatic press tracker, with reporting and analytic software designed to make PR data collection and management easier.
Price: Packages start at $99/mo.
Google Rating: 4.7 ⭐️
As a PR agency, this tool offers you the support you need to create a well-rounded media report for your clients. With Covered Press, you can monitor critical mentions across the media spectrum.
BuzzSumo is a well-loved tool among marketers and publicists, as well as listed among the best media monitoring tools. The tool helps you to find trending content, deep dive into research and data points, connect with influencers and monitor mentions, trends and links.
Price: When you sign up for a paid package, you also receive a 7-day free trail. Pricing starts at around €85/mo.
Google Rating: 4.5 ⭐️
You can set up real-time alerts for mentions of your own brand, your clients, products, competitors and relevant trends. You can do the same for relevant influencers, journalists and bloggers to stay up-to-date with what they publish.
With relation to your PR activities, you can track new backlinks to your clients sites and activities related to organic growth and new traffic.
Brand24 is a leading media monitoring tool, they’ve also been in business longer than most – regarding digital media.
Price: Pricing starts at around €42,50/mo.
Google Rating: 4.6 ⭐️
If you’re looking to track your activities across most media (Social Media, news, blogs, videos, forums, podcasts, and review sites) this one is highly recommended.
With Brand24, you can get valuable insights regarding brand reputation, which can help improve and tailor your PR initiatives even more towards building a positive and secure reputation.
In addition to media monitoring, Brand24 is great for learning more about customer engagement.
You might not know about this one, but Reputology is a tool that’s developed specifically to monitor online reviews. With social proof being highly influential, it is greatly important to stay aware about what your audience has to say about you.
Price: 14-day free trail, pricing plans are based on single location or multi-location, starting at around €8,00/mo. Or agency packages are available.
Google Rating: 4.7 ⭐️
Reputology crawls hundreds of review sites like Yelp and Google My Business to see where your keywords and search terms show up. Having your alerts activated is a good idea, since you get notified instantly about new activities. This way you can quickly respond to and address spam or negative reviews.
All subscription plans for Reputology provide sentiment analysis, customer voice capture, and white-label landing pages and widgets. This gives you a good overview of the general public feeling towards your brand.
Brandwatch is one of the most powerful monitoring tools on the market. It conducts news monitoring across a vast array of media types, with the purpose of capturing AI-driven brand insights.
Price: Agencies can book consultations to set up a package and pricing agreement.
Google Rating: 4.5 ⭐️
This monitoring tool can help you identify growth opportunities, through offering you deep inside analytics of the social-digital spectrum.
Created by media experts, Brandwatch is a premium monitoring tool. For PR managers who need a flexible tracking tool, this option is highly recommended.
Critical Mention is very useful when you need to monitor the full scope of media. From Social Media, broadcast, online news and licensed content, this tool covers it all.
Price: As this is a premium tool, you’ll have to request a quote.
Google Rating: 4.2 ⭐️
As an all-encompassing tool, it is highly recommended for those in the PR profession. Not only does the tool help you monitor your media mentions (according to your keywords and search terms) but it also gives you access to a relevant database of news outlets, journalists, influencers, reporters and bloggers.
The great thing about the service is that you’ll be able to highly tailor your media report, so that you get the data that will offer the best insights.
No organizations are more committed to preserving communities’ safety than those of law enforcement agencies. Social media and other online sources have become invaluable tools in keeping our communities safe, but valuable data can pass by in a blink of an eye.