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Free Social Media Tracking Tool

Track your social media performance for free, with this simple online tool. The tool shows you how your posts perform, and how much audience engagement you are getting on your posts. It will also show you how many people are recommending your posts to other people.

In order to help you better understand your audience, we’ve created a free social media tracking tool that enables you to track the performance of any public Facebook post.

 Hootsuite

What does it monitor?: all major social platforms.

Arguably the easiest social monitoring tool to use on this list, Hootsuite’s customizable search streams will monitor any social platform you like so that you can see what’s going on at a glance. Zero in on essential topics, trends, and social profiles based on keywords, hashtags, locations, and specific users.

Hootsuite streams set up for social media monitoring of hashtags

 Buffer Analyze

Buffer Analyze: Buffer’s Facebook and Instagram Analytics and Reporting Tool

Buffer Analyze is our social media analytics tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed.

3 cool features:

  • Instagram Stories analytics
  • Posting strategy recommendations
  • Create professional reports in as few as two clicks

Social media channels:

  • Facebook
  • Instagram
  • Twitter

What analytics you get for free:

  • All features for 14 days
    • Overview and charts for key metrics
    • Posts and Stories analytics
    • Audience insights
    • Answers
    • Easy-to-use report builder

Pricing options: $35 and $50 per month

 Sprout Social

Sprout Social

Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. You can tell how your content is performing on various social networks from its visual and intuitive reports.

3 cool features:

  • Analyze paid campaign performance across networks
  • Get group report of your social media profiles
  • Analyze your team’s performance (task performance, response rates, etc.)

Social media channels:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn

What analytics you get for free:

  • All features for 30 days
    • Report builder
    • Reports for each social media channel
    • Reports for internal team performance

Paid options: $99, $149, and $249 per month

 Zoho Social

Zoho Social

Zoho is a unique and powerful software suite that has CRM, collaboration, and other SaaS options that take care of your entire operational workflow. Zoho Social is the part that enables you to understand your social media audience and how they engage with you. You can listen to multiple channels from a single dashboard and respond in real-time. You can also dig deeper into each post to measure their reach and engagement.

3 cool features:

  • Create intuitive reports from a huge list of pre-defined segments based on demographics of your fans, influencers, or people reached.
  • Get a breakdown of the content formats that your connections are engaging with and compare it to those that you publish.
  • Compare fans vs. other people reached for every post.

Social media channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

What analytics you get for free:

  • All features for 15 days
    • Stats for individual posts
    • Analytics for content type, best time to post, etc.

Pricing options: $10, $25, $200, and $300 per month (annual pricing)

 Talkwalker

What does it monitor?: most major social platforms + broader web

Talkwalker offers more than 50 filters to monitor conversations across 150 million data sources, including blogs, forums, videos, news sites, review sites, and social networks.

You can easily analyze engagement, reach, comments, and brand sentiment.

 Nexalogy

What does it monitor?: most major platforms + broader web

Nexalogy’s top-tier data visualizations set it apart: interactive timelines, geolocation-based heat maps, lexical cluster maps that show common patterns of topic. Plus the “basic” stuff that would take a human being weeks to figure out, like popular keywords and most active accounts.

Nexalogy social media monitoring dashboard

 Sendible

Sendible

Sendible is a social media management tool with considerable monitoring, listening, and reporting features. It gives you ready-to-use insights into post content and engagement, mentions, and audience profiles across digital channels. Sendible also lets you track what’s being said about your brand on various web and social platforms, and identifies mentions that might need your attention or response.

3 cool features:

  • Create presentation-quality reports with a drag-and-drop builder.
  • Measure response times and track team performance in responsiveness.
  • Get notified of reactions and engage with multiple social profiles across networks from a single dashboard.

Social media channels:

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • YouTube

What analytics you get for free:

  • All features for 30 days
    • Report builder
    • Reports for each social media channel

Paid options: $29, $99, $199, and $299 per month

 Mentionlytics

What does it monitor?: all social platforms + broader web

Mentionlytics is a professional-grade social media monitoring app that tracks mentions, keywords, and sentiment across multiple languages.

 Reputology

What does it monitor?: Yelp, Google, Facebook reviews + other review sites

For customer-facing businesses, a bad review can be a real blow if it isn’t dealt with correctly and quickly. Reputology lets you monitor major review sites such as Yelp, Google, and Facebook reviews from one dashboard.

You can track activity across multiple storefronts and locations, and respond using quick links.

Reputology social media monitoring dashboard

Tweepsmap

What does it monitor?: Twitter

This combination analytics/social monitoring tool is built to show Twitter power-users how hashtags and topics travel, so you can tune into what your audience is talking about.

Tweepsmap social media monitoring dashboard

 Keyhole

Keyhole

Keyhole offers various trackers that help you monitor your events, campaigns, influencer activity, brand mentions, and industry-specific social conversations. It lets you track hashtags, keywords, and accounts, for which it provides a wealth of information such as reach, top posts, share of voice, and more for your brand or competitors’.

3 cool features:

  • Predict your campaign’s performance with machine learning and make changes accordingly.
  • Analyze people’s sentiments when they engage with your posts.
  • Manage influencers’ accounts and permissions, and track their performance from one place.

Social media channels:

  • Facebook
  • Instagram
  • Twitter

What analytics you get for free:

  • All features for seven days
    • Audience insights
    • Sentiment analysis
    • Compare brands
    • Trends identification

Paid options$49, $99, $199 per month, and custom pricing

 Rival IQ

RivalIQ

Rival IQ lets you track a number of different companies and compare their performance across not only social media platforms but also SEO. It also analyzes Facebook and Instagram ads, and features historical data up to 24 months. This way, you can pinpoint the overall digital strategies that are working for your competitors and learn from their tactics.

3 cool features:

  • Compare your profiles to others in your industry in terms of social metrics, hashtags, and content quality.
  • Integrate Google Analytics to get a complete understanding of your customers’ journey.
  • Improve your Facebook and Instagram ad performance with automated insights.

Social networks analyzed:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest
  • LinkedIn

What analytics you get for free:

  • All features for 14 days
    • Facebook ads reports and alerting
    • Facebook and Instagram insights reporting
    • Facebook boosted post analytics
    • LinkedIn and Google analytics

Paid options$199, $349, and $499 per month

 Reddit Keyword Monitor Pro

What does it monitor?: Reddit

With 430 million average monthly active users, Reddit is an often-overlooked social platform where conversation is often in-depth and honest. This tool allows you to monitor the site’s 138,000 active communities for the conversations you care about.

 Social Report

Social Report

Social Report provides an overview of your activity on multiple social networks as well as blogs. You can track new topics, measure ROI, and export the data into a handy report layout. Social Report makes it easy for you to monitor your social profiles as well as those of your competitors. It includes useful options to structure and manage your customer data.

3 cool features:

  • Enable notifications to receive in-depth reports daily or weekly.
  • List insights on different social profiles side by side to find correlations and contrasts in your overall marketing strategy.
  • Create and share white label reports with your clients.

Social networks analyzed:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest
  • LinkedIn

What analytics you get for free:

  • All features for 30 days
    • Analytics for social media, business reviews, and website performance
    • Competitor tracking
    • Unlimited PDF and Excel exports

Paid options: $49, $99, and $199 per month

 Socialbakers

Socialbakers

Socialbakers is a collection of analytics tools that includes all the fundamental resources you might need—tracking of multiple profiles, key performance indicators, competitive intelligence, and automated reports. Beside analytics tools, Socialbakers also offers tools for publishing and optimizing your content, identifying influencers, digital persona mapping, and customer care on social media.

3 cool features:

  • Analyze audience sentiment towards your campaigns from their reactions and interactions.
  • Decide whether to boost Facebook posts or not based on predictive analysis.
  • See how your performance compares to that of your competitors in the last 90 days on Instagram and Facebook.

Social media channels:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Pinterest

What analytics you get for free:

  • All features for 14 days
    • Social media analytics
    • Automated sentiment analysis
    • Smart benchmarks
    • Omnichannel paid analytics
  • Facebook and Instagram performance report
  • Facebook benchmarking tool
  • Instagram analytics tool

Paid options: $200 per month and custom pricing

 Iconosquare

Iconosquare

Iconosquare helps you track, grow, and report your Facebook and Instagram accounts’ performance. Agencies can manage multiple brands from a single dashboard and schedule reports to be sent directly to clients. The competitor tracking and benchmarking features help you compare your performance with other brands in your industry.

3 cool features:

  • Discover photos, captions, and comments that tag or mention your brand.
  • Track engagement on competitors’ profiles.
  • Learn when your followers are online and engage them live.

Social media channels:

  • Facebook
  • Instagram

What analytics you get for free:

  • All features for 14 days
    • Advanced analytics
    • Competitor and hashtag tracking
    • Industry benchmark
  • Facebook account audit
  • Instagram account audit

Paid options: $29, $59 per month, and custom pricing

 Tailwind

Tailwind

Tailwind is a Pinterest and Instagram marketing solution that helps you schedule content, monitor conversations, and analyze performance. For Pinterest, its analytics gives you insights such as the number of pins with your domain, the potential impressions, and the number of followers for your boards. For Instagram, it shows basic metrics such as followers, posts, comments, and likes.

3 cool features:

  • Identify the best hashtags on Instagram with the Hashtag Finder.
  • Use the browser extension to create multiple posts from any site.
  • Upload images in bulk using a drag-and-drop calendar to save time.

Social media channels:

  • Instagram
  • Pinterest

What analytics you get for free:

  • Basic profile performance
  • Basic metrics for individual posts
  • Board and website insights

Paid options: $9.99, $799.99 per month, and custom pricing

Conclusion

Keep track of your brand in social media with our free Social Media Tracking Tool. The tool includes data on customer engagements, number of clicks, posts, likes and retweets, and more. Register to get started.

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