Skip to content

Free Social Media Tracking Tools

Are you looking to track your brand mentions on social media? Or perhaps you want to measure the performance of your campaigns? Raise brand awareness and manage your online reputation today. Get started with some of these awesome, free social media tracking tools!

Social media monitoring tools, or SMTs (social media trackers), are a must-have for brands today to understand the conversations people are having about them online. While we all know of the big social listening companies like Brandwatch and Crimson Hexagon, there are many other less expensive or free options out there for smaller businesses and startups to leverage.

 Tailwind

Tailwind

Tailwind is a Pinterest and Instagram marketing solution that helps you schedule content, monitor conversations, and analyze performance. For Pinterest, its analytics gives you insights such as the number of pins with your domain, the potential impressions, and the number of followers for your boards. For Instagram, it shows basic metrics such as followers, posts, comments, and likes.

3 cool features:

  • Identify the best hashtags on Instagram with the Hashtag Finder.
  • Use the browser extension to create multiple posts from any site.
  • Upload images in bulk using a drag-and-drop calendar to save time.

Social media channels:

  • Instagram
  • Pinterest

What analytics you get for free:

  • Basic profile performance
  • Basic metrics for individual posts
  • Board and website insights

Paid options: $9.99, $799.99 per month, and custom pricing

 Likealyzer

Likealyzer

Likealyzer is a Facebook Page analyzer tool by media intelligence firm Meltwater. It audits your Facebook Page and returns metrics such as posts per day, engagement per post, timing, and length of posts. Likealyzer also grades the Page’s performance based on more than 70 different data points, and offers recommendations for improvement based on the results.

3 cool features:

  • Benchmark your Facebook Page against a million others to know how you are performing.
  • Get recommendations based on how your content is performing.
  • Export your chosen metrics and insights in the form of easy-to-understand reports.

Social media channel:

  • Facebook

What analytics you get for free:

  • Analysis of your Facebook Page’s front page, about page, activities, response, and engagement

 Cyfe

Cyfe

Cyfe is a custom dashboard tool that you can fill up with integrated metrics from dozens of marketing tools. Its social media section allows you to sync up all the major networks and pull overview reports for the accounts you manage and those you want to track. It offers 50 widgets for Facebook alone, for tracking reach, impressions, clicks, check-ins, and posts.

3 cool features:

  • A fully customizable dashboard
  • Set up email and SMS alerts to notify you when certain thresholds are crossed.
  • Monitor your brand mentions and competitors’ activity using the Twitter search widget.

Social networks analyzed:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram
  • Pinterest
  • YouTube

What analytics you get for free:

  • Five widgets
  • A fixed view of the trailing 30 days of data

Paid options: $29 per month

 Union Metrics

Union Metrics

Union Metrics is a social intelligence tool suite that has acquired TweetReach, which provides a free snapshot of your Twitter analytics. Type in any keyword, hashtag, or username, and you get useful charts and graphs for reach, exposure, activity, and contributors. It’s quite valuable for checking in on mentions, tracking branded hashtags, and analyzing industry keywords.

3 cool features:

  • Measure the potential reach for any hashtag on Twitter or Instagram.
  • Look at your competitors’ activity and measure their share of voice.
  • Know what sort of content works in your industry by analyzing conversations in real-time.

Social networks analyzed:

  • Twitter
  • Instagram
  • Facebook

What analytics you get for free:

  • Twitter assistant
  • Twitter analytics report
  • Instagram account checkup

Paid options: $49, $99, $199 per month

 Quintly

Quintly

Quintly is an enterprise-level analytics tool that monitors your engagement on all major social networks. You can mix and match dozens of customizable metrics and automate the deployment of flexible, shareable dashboards. By adding multiple pages belonging to you or your competitors, you can compare them against pre-set benchmarks or each other.

3 cool features:

  • Choose from 350+ metrics to effectively set up and measure social KPIs.
  • Export data in a variety of formats including CSV, XLSX, PDF, and PPTX and send automated reports.
  • Use Quintly’s API to extract data into custom dashboards and integrate it with a BI solution.

Social media channels:

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter
  • YouTube
  • Pinterest

What analytics you get for free:

  • All features for 14 days
    • Advanced analytics
    • Reporting
    • Customizable dashboard

Paid options: $100, $255, $480 per month, and custom pricing

Over

Meet Over, the social media graphic design app of the future. This app is the most graphic-design forward tool on this list. #trending

Free social media management tools - Over

Source: Over

With 500+ premium fonts, 8K+ editable templates, plus live graphics, Over makes you look like a bold, graphic design trendsetter born at the crossroads of millennial and Gen Z. But the secret power is how simple and easy it is to use.

After 5 minutes in the app, here’s an Instagram story I created from a template:

Free social media management tools - image create at A Design Kit

Ok, a bit more foolproof.

Not bad, right? Over allows you to edit design layers extremely well right on your phone. It also pre-curates layouts, colors, and fonts to really jive with today’s graphic design trends. If you’re looking to mix your Instagram stories, ads, or Facebook posts up, I’d definitely recommend you give this app a try.

FollowerWonk

Free social media management tools - FollowerWonk

Source: FollowerWonk

When it comes to pitching, Twitter is a goldmine of information. Journalists often have their email information in their Twitter handle to make it easy for potential sources to contact them, celebrities tweet with fans every day, and when someone’s DMs are open, you can spark conversations with them.

But Twitter is also a giant social media platform. It can be hard to search for the people you want to follow or connect with. That’s where FollowerWonk comes in. It is a Twitter profile search engine to help you find and connect with the people you’re interested in.

Free social media management tools - FollowerWonk with Twitter profile search

My husband Alex has used FollowerWork many times of the years to connect with journalists for publicity purposes. He has helped clients get featured in Dallas Morning News, Entrepreneur, and other business publications by using FollowerWonk to find the right journalists to pitch.

Canva

Free social media management tools - Canva

Source: Canva

One of the most popular ways to create fast, stylish graphics is Canva. While there are some great Canva alternatives out there now, we wanted to highlight the OG online graphic editor.

The power of Canva is its simplicity. It provides a robust suite of free tools and templates to help you level up your visual social media posts in almost no time. But that’s just the beginning. Canva has added tons of tools over the years. They now even offer ways to create logos, business cards, flyers, book covers, Instagram stories, and almost any graphic you can come up with—with pre-made sizes to help you nail those technical specs.

Free social media management tools - Canva create image

Source: Canva

A small business owner might use Canva for all their design needs. Instead of jumping through the hoops of paying for and learning a complex tool like Photoshop, most business owners can create the graphics they need for free using Canva. They even offer hundreds of thousands of free images—so you don’t even have to buy stock photography.

Talkwalker

What does it monitor?: most major social platforms + broader web

Talkwalker offers more than 50 filters to monitor conversations across 150 million data sources, including blogs, forums, videos, news sites, review sites, and social networks.

You can easily analyze engagement, reach, comments, and brand sentiment.

Nexalogy

What does it monitor?: most major platforms + broader web

Nexalogy’s top-tier data visualizations set it apart: interactive timelines, geolocation-based heat maps, lexical cluster maps that show common patterns of topic. Plus the “basic” stuff that would take a human being weeks to figure out, like popular keywords and most active accounts.

Nexalogy social media monitoring dashboard

 Mentionlytics

What does it monitor?: all social platforms + broader web

Mentionlytics is a professional-grade social media monitoring app that tracks mentions, keywords, and sentiment across multiple languages.

Conclusion

Free Social Media Tracking Tools. A list of the best free social media monitoring tools and social listening tools, from popular platforms like Brandwatch and Talkwalker to up-and-comers such as Awario and Mention.

Leave a Reply

Your email address will not be published.