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Free Video Content Creation Tools

In this article we briefly discussed some of the more popular free video content creation tools (video editing software), and which ones stand out from the crowd. We will also discuss what to look for in a video content creation tool, as well as our pick for the overall best video content creation tool for any business regardless of size. We’ll finish up with an overall review of 5 important video content creation tools and the benefits they offer your business.

What starts as great news for both marketers and brands across the web can quickly turn into a nightmare, however, if not all types of video content are created with the same care and attention to detail that it deserves. To ensure that your videos will continue to meet the high standards they are now held to and deliver results all across the board, never lose sight of the six elements integrated into every great video: script, audio, lighting, filming, editing, and production. Be sure to keep these elements in mind when working with video content creation tools in general – as well as after you’ve released said content on your site or across social media channels.

OpenShot

Compatible with Mac, Windows, and Linux.

OpenShot is one of the best open-source free video editing software solutions in the market. It’s a powerful video editor packed with numerous useful features and has a simple-to-use, drag-and-drop interface that even beginners can use easily. It provides advanced features like unlimited layers, video transitions with real-time previews, and has lots of options for video effects, animation, and keyframes. Moreover, it is extremely easy to cut and slice any video using this tool.

Features

  • Cross-platform video editor, with support for Linux, Mac, and Windows
  • Add as many layers as you need for watermarks, background videos, audio tracks, and more
  • Drag and drop video, audio, or images right into the editor

Ease of Use

OpenShot is easy to use and has an intuitive user interface. You can import your videos, photos, or music via drag-and-drop or right-clicking on the Project Files tab and choosing Import. Setting up your assets on the timeline is also really easy and you can also trim the music and videos by simply dragging the right slider to the time you want.

Advanced Editing Tools & Extras

OpenShot offers tons of features from basic to advanced editing. There’s also a great selection of effects like transitions, transforms, titles, and animations easily accessible from the Effects tab. Plus, the developers are super engaged in their work on the platform so new features are always rolling out.

Pricing

OpenShot is free and open-source.

Pros & Cons

  • Easy-to-use interface
  • Unlimited layers
  • It lags sometimes, which is inconvenient

VSDC

Available on Windows.

VSDC free video editing software

This is an open-source, free video editor available only on Windows. It’s a good video editing software solution that supports almost all video formats and codecs. VSDC has both free and paid versions. The free version is good enough for almost all of your routine video editing needs. For professionals, the paid version offers more advanced features. It’s relatively simple to use and has features like color correction, visual and audio effects, blending modes and filters, etc.

Features

  • Visual and audio effects
  • Blending modes and Instagram-like filters
  • Masking
  • Motion tracking
  • Support of popular formats

Ease of Use

VSDC has a modern and intuitive interface that makes use of different wizards so video creation and editing are simple and hassle-free. Despite the simplicity of the interface, the program offers plenty of features that allow users to create long and complex videos.

Advanced Editing Tools & Extras

VSDC is a full-featured video editing tool with visual and audio effects, blending modes, filters, and more. While the Pro version gives you access to even more tools, the free version is by no means lacking.

Pricing

VSDC Free is the free plan. You can get more advanced features with VSDC Pro for $19.99.

Pros & Cons

  • Simple to use tool for day-to-day video editing
  • Available only for Windows users
  • The free version lags sometimes

Lightworks

Compatible with Mac, Windows, and Linux.

lightworks video editor

This is another powerful video editing software solution power-packed with useful features. It has a free as well as a paid version. However, the free version is more than enough for non-professional use.

Some of its best features include high precision video trimming, multi-cam support, and the ability to export to 720p for YouTube. The tool supports a wide variety of video formats and has a lot of video and audio editing options. The paid version of this tool supports 4K videos, but the free version does not.

It’s easy to start using this tool because it comes with many video tutorials to help you understand and work on it.

Features

  • Universal projects
  • Social media templates
  • Easy timeline editing and trimming
  • Royalty-free audio and video content

Ease of Use

All the tools you need are accessible right from the video timeline. Plus, Lightworks has a ton of tutorial videos that show you how to do just about everything you’d ever need to do.

Advanced Editing Tools & Extras

Even the free version of Lightworks has all the video editing tools you need. This includes access to more than 100 effects, original production music, and stock video from Audio Network and Pond5.

Pricing

Lightworks is free to use. You can get access to more features with one of the three Lightworks plans:

  • Lightworks Pro Monthly: $29.99
  • Lightworks Pro (+ Boris FX) Yearly: $209.99
  • Lightworks Pro (+ Boris FX) Lifetime: $525.59

Pros & Cons

  • A good tool with numerous video editing features
  • Perfect tool for YouTube video creators who often want to produce nice-looking movies to share online directly
  • A bit advanced for beginners, but the video tutorials can help
  • Only 1 option to save the project to MP4

Adobe Premiere Rush

Available on iOS, Android, Mac, and Windows.

adobe premiere rush adobe video software for editing

This is a new app launched by Adobe that can meet all your video editing and sharing needs. It’s a mobile app that you can use to edit videos anytime and anywhere. It also has a desktop version that’s compatible with both Mac and Windows PCs.

It has a very easy-to-use interface and color, audio, motion graphics, and other editing options. You can also create a video right from the app itself, making it even more convenient. The features are a bit limited for the free version, but the paid version has a lot more to offer.

Overall. If you’re someone who wants an all-in-one app that you can use to create and share videos on social media, this is the solution for you.

Features

  • Click and drag to add transitions
  • Preset and manual color correction
  • Wide range of built-in templates
  • Export to any social channel in the right aspect ratio

Ease of Use

It takes just a few minutes to get comfortable with the Adobe Premiere Rush user interface because it’s streamlined to include only the features you need.

Advanced Editing Tools & Extras

This tool is designed to be simple and easy to use on desktop and mobile, so it doesn’t have a ton of advanced editing features. However, you’ll be able to use timeline editing, add and adjust audio (including ducking and voiceovers), change the speed, manipulate colors, and more.

Pricing

Adobe Premiere Rush Starter is free. If you want more exports and more storage, you can upgrade to Premiere Rush Single App for $9.99/month.

Pros & Cons

  • A very convenient tool to create, edit, and share videos on social media
  • Multi-channel accessibility lets you make videos on one device and edit on another
  • There are limited features in the free version, but a lot more in the paid one

Lumen5

lumen 5 video editing tool

Lumen5 is an online video editing tool and likely one of the most popular options available today. It’s used by the likes of Salesforce, SAP, TIME Magazine, and The Economist. Lumen5 is targeted at content marketing teams that need to churn out quality video content with limited resources, and it’s more than capable of delivering the goods. You’re able to create storyboards, set layouts that incorporate various types of content, include music, and also add text. It also offers hundreds of themes and colors to help you create perfect videos as fast as possible.

Features

  • Media library with millions of photos, video clips, and audio files
  • Voiceover
  • Brand presets
  • Text to video
  • Automated workflows

Ease of Use

Lumen5 is simple. You upload your text or input a link to the content you want to turn into a video and Lumen5’s AI will automatically convert the text into a video for you. It even creates a storyboard based on the text and chooses what it thinks would be best to include in the video. While you may have to put your spin on things, it’s pretty accurate.

Advanced Editing Tools & Extras

Lumen5 offers up standard video editing tools like zoom and pan, and you can add music and effects. It doesn’t have much in the way of advanced editing tools, but it’s pretty cool to be able to turn a blog post into a video!

Pricing

Lumen5 has a free plan as well as four paid options:

  • Creator: $15/month
  • Premium: $79/month
  • Business: $199/month
  • Enterprise: Custom pricing

Blender

Available on Windows, Mac, and Linux.

Blender, one of the best free video editing software on the market, is available for Windows, Mac, and Linux.

Blender is an open-source program that is entirely free to use. The tool was designed as a 3D animation suite, but it does come with a very good video editor app. Blender’s video editor should be enough for most of your video needs.

The editor allows you to perform basic actions like video cuts and splicing. You can also use it to carry out more complex tasks like video masking. This makes it a very flexible video editor that caters to both beginner and advanced users.

The Blender Video Editor includes the following features:

  • Live preview, luma waveform, chroma vectorscope, and histogram displays.
  • Audio mixing, syncing, scrubbing, and waveform visualization.
  • Up to 32 slots for adding video, images, audio, and effects.
  • Speed control, adjustment layers, transitions, keyframes, filters, and more.

Pros: Perfect for advanced users who are not put off by all the features.

Cons: The sheer array of features make the learning curve a little steeper. Most of the tutorials are focused on the 3D animation/modeling side. The resources to help you with the video editor are very limited.

Best for More advanced projects that may involve 3D animation.

 Lightworks

Available on Windows, Mac, and Linux.

Lightworks Video Editing Software

Lightworks is another great free video editing software, available on Windows, Mac, and Linux.

Lightworks is one of the more powerful video editors on the list. It’s packed with tons of useful features. The free version should be more than enough for most users. 

  • Lightworks’ free version includes: High precision video trimming.
  • Multicam support.
  • Export to 720p for YouTube.
  • A wide range of video formats supported.

While most features are included, 4K video support for YouTube and Vimeo is only included in the paid version of the software, which costs around $25 a month. 

Compared to Blender, Lightworks has many great video tutorials which can make it quicker to get up and running. Check out this feature comparison to make sure the free version has what you need. If the free version doesn’t meet your requirements, you can consider one of Lightworks’ paid video editor programs.

Pros: Very powerful video editor with many advanced features.

Cons: 4K video support only in the paid version. Some users may find Lightworks too advanced.

Best for All-around desktop video editing.

 Shotcut

Available on Windows, Mac, and Linux.

Shotcut is one of the best free video editing software for Windows, and it also works great on Mac and Linux PCs. 

Shotcut, like Blender, is a fully open-source program, so you get access to all the features without the need for a paid upgrade.

While this video editing software has great features and tutorial videos, some users may find the interface a little quirky. That’s because Shotcut was originally designed for Linux and it shows. But, under the hood, it’s still a quality video editor.

Two of Shotcut’s most striking features are 4K HD resolution support and its timeline editing. Not many free video editors offer 4K resolution support. Plus, Shotcut doesn’t require you to import your video into the editor: this can be a timesaver if you are dealing with large video files. 

What’s more, Shotcut also caters to those looking for a 1080p video editor. The app supports 1080p videos at 60 FPS (frames per second). Also, it offers 3 lossless export formats, allowing you to transfer videos with no loss (the only downside is the huge file sizes).

Conclusion

The process of preparing to make a video may be new for you. But the good news is that it’s not all that difficult, and once you break the process down step by step, it will go much quicker than you might think. With these tools, you should be able to create high-quality videos no matter how unique your needs might be.

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