Small businesses and charities can benefit from effective fundraising social media strategies. By understanding the challenges and benefits of social media marketing, you can create a platform that benefits your constituency. This guide provides tips on how to make your social media efforts more comprehensive, effective, and affordable.

Fundraising Social Media Strategy

Here are a few straightforward guidelines to follow when your organization wants to use social media to aid in fundraising.

  1. Choose the places where you should be present.

It’s simple to fall into the trap of thinking that you must be present on several platforms in order to attract donors. Look at where the majority of your donors are spending their time before you sign up for TikTok.

Each of the platforms requires a different approach, and if you have to produce various types of content, write specifically for the platforms, and resize images to fit the recommended post sizes, you could quickly spread your company thin. Choose the ideal platform (or perhaps two) and stick with it. You might be shocked to find out that TikTok is it!

  1. Make a plan.

With your team, develop a plan for your fundraising campaign setup so that you can keep track of all the moving parts. Here are some suggestions to get you going:

  • Decide on a fundraising target.
  • Make a campaign slogan and name.
  • Pick a hashtag to use when sharing.
  • Decide on the campaign’s duration and start and end dates.
  • Make a schedule and a content calendar.
  • Create a campaign-specific landing page with a special donation form to track donations.
  • Assign roles to your team throughout the campaign. Who is keeping an eye on and responding to questions and comments on social media?
  • Establish a posting tool with social listening features to track the hashtags, the name of your organization, and keywords that donors use.
Fundraising Social Media Strategy
  1. Locate collaborators and leaders.

By locating and contacting partner organizations that have a sizable following and would be motivated by your campaign, you can give your campaign a head start. It can seem like an uphill battle to get your campaign noticed if your organization is small and you don’t have a large audience.

It can be demoralizing to put a lot of effort into a campaign only to see it fail to gain any traction, but social media influencers and other organizations you collaborate with can be helpful. Determine which members of your network have a larger following, and then get in touch with them to ask if they would be willing to promote your cause.

  1. Use the built-in tools of the platform.

If Facebook is your preferred platform, they already include a number of fundraising tools. By developing their own peer-to-peer campaigns, your followers will be able to do some of the heavy lifting and make sharing a campaign much easier. However, you frequently won’t be able to get a complete picture of who you’ve reached and who your donors are due to privacy concerns.

Even so, it’s a very effective way to spread awareness of your organization and raise money. Since you probably won’t be able to do much follow-up, thank those who donated along the way (a little more on that below).

Facebook also provides an event tool that enables businesses and organizations to promote upcoming events. You should prepare to use these in a creative manner. Facebook interprets commitments to “going to” or “possibly attending” an event as indications of interest, and any subsequent updates you post about the event will receive a pass from the Facebook algorithm.

As your campaign progresses, this is a fantastic way to keep your organization top-of-mind with the public and share news, stories, fundraising milestones, and information on how donations will be used.

  1. Share your story.

Social media is all about telling stories, and doing so can help your fundraising campaign stand out from the crowd. Showcase your nonprofit using pictures and videos so that your audience can see how their donations help you fulfill your organization’s mission.

Use video in your storytelling without fear. Facebook videos have an organic reach that is more than 100 times greater than a still image. Additionally, don’t stress too much about the caliber of the output. An engaging, sincere, and authentic iPhone video can earn as much money as or even more than an expensive, highly produced video.

  1. Celebrate achievements and give donors thanks.

Maintaining a consistent practice of thanking participants as your campaign progresses can lead to engaging discussions and lasting relationships with new, casual donors who contributed merely on the advice of a friend. You can use a hashtag on Facebook, Twitter, and Instagram to find new donors, and you can thank them directly in a tweet or Instagram post.

How to Increase Social Media Marketing Contributions.

Fundraising Social Media Strategy

A social media campaign is any marketing or advertising activity that uses social media platforms to reach a target audience. A tool for Social Media Marketing is the use of a platform like Facebook, Twitter, LinkedIn, or Instagram to share content and messages about your organization and its goals.

How Do You Choose the Right Social Media Platform for Your Organization

When choosing a social media platform, it is important to consider the type of organization you want to target and the specific needs that your target audience may have. For example, if you are an evangelical Christian organization looking to connect with a secular population, then a website like Jolt would be an ideal platform. However, if you are just starting out and need to connect with potential donors through social media, then choosing something like Meetic would be more appropriate.

How to Increase Social Media Contributions

One of the most important things you can do in order to increase your social media contributions is make sure that your content is high-quality and relevant to your target audience. In addition, make sure that your posts are timely and well written so that they will be read by potential donors as well as by followers on your social media platforms!

How to Promote a Fundraising Campaign Online

Fundraising Social Media Strategy

Step 1: Determine a schedule

Determine important dates that you’ll want to share on social media as you start to plan your fundraising effort, such as your save the date, announcement, deadline, and countdown dates (such as one month, one week, or three days away).

Once you’ve noted those dates, start organizing the content for each day’s posts and establish internal delivery dates.

  1. Choose and update your platforms

Determine which social media platforms—Facebook, Instagram, Twitter, and LinkedIn—have the most users following you and the highest level of engagement. Although you will still use all available platforms to advertise, it helps to understand where you should put your main attention. As you review each platform, make sure the about pages, FAQs, logos, branding, and other elements are all current.


The ultimate objective here is to produce content that people will interact with. Make a list of all the materials you will require, such as post graphics, Facebook event covers, Instagram stories, and more. To download our social graphics specification sheet, click here.

  1. Create a Facebook event 

Invite guests to “RSVP” and share your Facebook event with their friends. Provide specific information about the campaign or virtual gala, and place the ticket link in an accessible location.


Make a list of people who can help promote your fundraising effort, such as employees, donors, famous people, etc. Reach out to your list with a few graphic options, suggested copy, and a clear call to action once it’s time to make the announcement. So that you can interact with their posts, ask people to mention you and use the designated hashtag for your fundraising campaign.


Utilize these tools to manage, schedule, and create content.

  • Canva – Quickly produce graphics and videos with a polished appearance! In addition, the Canva for Nonprofits program offers free access to Canva Pro if your organization qualifies.
  • Facebook Creator Studio: Manage direct messages, schedule posts for Facebook and Instagram, and more in Facebook Creator Studio.
  • Instagram Countdown Sticker: Add a countdown sticker to your Instagram stories to indicate the time of the event as well as any deadlines for ticket purchases or contest entries. Viewers who subscribe will be informed when it’s time.
  1. Host a social media competition.

Contests are a great way to encourage sharing among your audience! Sharing is winning kind of thing. Just be sure to check with your legal counsel first to discuss any potential legal requirements.


If you have some marketing funds available, you can also “pay-to-play,” which entails boosting organic posts with paid advertisements, to reach a new audience. To create an effective digital advertisement, keep in mind:

  • Use a captivating picture or video.
  • Shorten the post text and make the call to action clear (e.g., “Donate Here”)
  • Add a suitable link with a description (e.g., “Click here to donate now”).

9. engage, engage, engage!

Engage with your followers’ posts as they promote your content using the hashtag or contest. This is advantageous in two ways:

  • It conveys your gratitude for their sharing.
  • It enables interaction with their audience and conversation participation.

Publish a behind-the-scenes look or a portion of the opening introduction on the day of the event, regardless of whether you’re planning a sizable virtual gala or an online fundraising drive.

11: Communicate outcomes, acknowledgement, and next actions

Discuss the overall impact and the ways that supporters can continue to get involved to build on the support you have generated over the past month or two. Thank them for their assistance, whether it came in the form of a donation or a social media share.

12: Measure

To compare year over year, track engagement rate, clicks, sales, and ROI. The more you measure, the better your overall social media strategy will be because you’ll be able to see what works and what doesn’t.

How to Raise Money for Your Charity.

Fundraising Social Media Strategy

There are many different types of charities that use social media to raise money. Here are a few examples:

-Voluntary organizations, such as the Salvation Army or United Way, can use social media to publicize fundraising events and solicit donations.

-Nonprofit organizations can also use social media to communicate with their patients, families, and other supporters.

-Charity groups can also use social media to market their organization and sell products or services.

How to Create a Charitable Website

To create a charitable website, you’ll first need to find a charity that uses social media and then create an account for them on the website. You can then post updates and information about your charity on the website, and you can also send out invitations for donations or fund-raisers. In addition, you may want to create an online donation form so donors can easily donate money without having to visit your office.

How to Raise Money for Your Charity through Social Media

One way you can raise money for your charity through social media is by holdingfundraisers. A fundraiser is when people collect money from friends or family members in order to help a specific cause. To host a fundraiser, you’ll need to set up rules about how much money people are allowed to collect and when they have the opportunity to redeem the funds. You can also encourage people who might be interested in helping your charity but don’t have time or resources to donate directlyto contribute by participating in fundraisers via social media or email campaigns. By using methods like these, you can make sure that everyone who wantsto help your charity gets involved – no matter how small their donation!

How to Use Social Media to Increase Charity Contributions.

If you’re looking to raise money for a charity through social media, you first need to create a website. This can be done in a few Easy Steps:

1. Choose a Charity that You Agree With and Support

2. Set up Your Website with All the Information You Need

Raise Money for Your Charity through Social MediaRaise Money for Your Charity through Social Media

One of the most powerful ways to increase charitable donations is through social media. You can use social media platforms to create a following and raise money for your charity in a variety of ways. Some popular social media platforms for fundraising are Facebook, Twitter, and Instagram. You can also start a blog and post about your charity on these platforms, sharing photos and stories of how you’re helping others.


Increasing social media marketing contributions can be a great way to help your charity reach more people and boost donations. However, it’s important to choose the right social media platform and to create a charitable website before you start working on social media. Additionally, you can use social media to increase charity donations by using various marketing channels. By taking the time to learn about different charities and using them as a case study in how to raise money for your charity, you will be able to optimize your social media efforts for maximum impact.

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