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Gaming Content Creation Ideas

This post is useful for people who are looking to create gaming content on YouTube. YouTubers can successfully gain their audience from the tips in the article and start creating gaming videos with great usability of their ideas. If you want to start creating Gaming Content on Youtube, follow this video game marketing ideas post step by step.

With the booming popularity of gaming and the growing amount of gaming channels, there is more than enough content out there. If you can provide a fresh take on something that’s already been done, then your channel has a much better chance of success. The key here is to think outside the box and find something new to share with your viewers.

1. Focus On One Game to Grow Your YouTube Channel

It’ll be tempting to play every game you own when you start your YouTube channel. You may upload some Fortnite videos because of the game’s insane popularity. Two weeks later, it may seem like a good idea to sprinkle in some Minecraft content.

But heed our warning, creators. If you want to grow your gaming channel, choose just one game to play on YouTube.

From a technical perspective, this is solid advice. YouTube’s algorithm is sophisticated but seems to reward a simple content strategy. If it knows you’re a gaming creator making videos about Zelda: Breath of the Wild, for instance, it’ll have no problem recommending your videos to like-minded viewers.

Read More: YouTube Gamers – How to Get Your First 1,000 Subscribers

To prove that, we asked the vidIQ community about their gaming experiences. We were happy to learn that in 2020, several creators grew their channels fast while playing one game.

The list includes channels like:

2.  Get the Right Equipment for Your Gaming Channel

What equipment do you need for a gaming YouTube channel? Not much, but a few items will make your videos more enjoyable:

  1. Microphone for YouTube videos: Many gamers add voiceover to their videos, especially when actively playing a game. Invest in quality audio so viewers can follow the action.
  2. Screen-recording software: As you play games, you need software to capture the action on your console (PS5, Xbox One, Nintendo Switch, etc.).
  3. Digital camera: This can be a DSLR camera, mirrorless camera, or webcam. You’ll need one to record yourself playing games.
  4. Lighting for YouTube videos: Don’t leave viewers in the dark. Create a well-lit shot if you plan to show your face.
  5. Green screen: Lots of gamers use a green screen for live streaming. It removes the background behind the streamer so only their figure shows up against the gameplay.

3. YouTube Gaming Channel Names: Focus on Keywords

Naming your channel is one of the most important things you’ll do on YouTube. For gamers, the process isn’t that tough. If you follow our first tip (build gaming content around one title), then you have the perfect starting point already: the video game you’re playing.

So what do you want to play? Minecraft? Roblox? Pokémon Go? When you’ve settled on a game, use its title to develop unique YouTube names for your channel.

Additionally, here are tips for creating good youtube channel names for gaming:

  • Make it easy to spell.
  • Make it easy to remember.
  • Let it reflect the game you play.
  • Make it fewer than 70 characters.
  • Use good keywords.
  • Avoid profanity and offensive language.

4. Avoid the ‘Let’s Play’ Trap

So many gamers love posting let’s play videos. We can’t blame them, either. They’re fun to make and easier to edit than other types of videos.

For example, watch the video below from iJeven. Most lets plays are similar to that one, where the player streams a mission in the game. Some creators split missions into “episodes” to increase their uploads – even if episodic video titles aren’t the best strategy.

But that’s not the biggest problem with let’s plays. The real problem is getting decent views from that type of video.

If you’ve just joined YouTube, it’s unrealistic to expect 200,000 views on a let’s play. Big channels succeed with that plan but not new creators with zero subscribers. No one knows who you are yet.

Most of the time, viewers are searching for specific aspects of a game – not an episode of gameplay. So if you decide to do a let’s play, make the video searchable. Include a tutorial or a hack so you can write a good title for YouTube’s search engine.

5. Join a Gaming Community to Find YouTube Video Ideas

Brainstorming video ideas is the most challenging part of growing on YouTube. But the solution is simple: Don’t try to go it alone. The best way to start a YouTube gaming channel is in the company of other gamers.

To start, try joining an online community like Discord. Find a group centered around the game you play, then pay attention to what people say.

You’ll discover:

  • Significant updates coming to the game
  • Which aspects of the game excite people
  • Questions newcomers have about the game

These three points can lead to exciting video ideas – especially the last one. If newcomers have questions about a game, you can answer via YouTube tutorials.

Also, don’t forget about the gaming communities on Reddit and Steam!

6. Upload Weekly Gaming Videos

Before you create a gaming YouTube channel, make a pact with yourself to upload consistently. You should post at least once a week to build and grow an audience on YouTube.

Why this number? Well, YouTube has gotten good at serving content to the right audience. So whether you post four videos a month or one video a day, YouTube will repeatedly recommend your content.

Don’t burn out by following an insane posting schedule. Go slowly. That way, you’ll understand how YouTube fits into your life, whether that’s striking a balance between school, work, or family time.

7. Make Your Video Introductions Brief and Entertaining

On YouTube, audience retention is everything because low retention sends a negative signal to YouTube’s algorithm. It indicates your video may not deliver on its promise and shouldn’t be recommended over someone else’s.

To ensure this never happens, create a strong introduction for each video. Instead of showing your game’s menu screen as you talk, get to the meat of your content. Move your character(s) around the game’s landscape as you explain the point of today’s video.

The goal is to make it impossible for someone to click away. The title of your video makes a promise to viewers, and you should deliver on that promise early and often.

8. Create Enticing YouTube Thumbnails and Titles

Video titles and thumbnails are what genuinely bring in viewers. They convince people to click on your content, so this powerful pair should be optimized 100% of the time.

A video title isn’t just for display; it can also help you climb YouTube search results. If you can find popular keywords on YouTube that aren’t too competitive, you’ll be one step closer to creating fantastic, click-worthy titles.

But ranking higher on YouTube is half the battle. Once you’ve done that, your video’s thumbnail should encourage more clicks.

To do your best in this area, keep the graphic simple but eye-catching. It should be easy for viewers to understand in seconds, like this one:

 9. Game Recommendations

There are always new games coming out in different genres. Therefore, for YouTube gaming video ideas you can prepare games recommendations for all the genres. You need to understand what the audience for each genre is searching.

It is best to prepare recommendations of games that are not popular. Those hidden perfect games will show you as a reliable recommendation source. For this, you need to try lots of different games and prepare engaging games resumes. As there are always new games, you will always have ideas for YouTube gaming videos. You can see this video as a recommendation.

10. Complete Gaming Tutorials

Games are competitive and there is always the yearning to become better and improve. To achieve this, the gamers need tutorials and detailed tips to improve. Gaming tutorials are also great ideas for YouTube videos gaming since it will help gaming beginners.

To make sure your gaming tutorials are interesting for your audience, you need to give detailed instructions. Prepare different video ideas for YouTube with step-by-step instructions and you will gain followers that will thank you. You might always ask your audience what videos they need help with. It will require multiple videos to create a complete game tutorial. This video can serve as an inspiration:

11. Gaming News

The gaming community will always serve as a rich source of ideas for YouTube gaming videos. There are e-sports, new development, new mechanics, and much more. You can cover the news and serve as a reliable portal for your audience. It would be best if you add commentaries and complement the information with tips and trivia.

There might be different blogs and news feed that can serve as material source. You can take a look at this video for inspiration. Keep in mind that you need to prepare and edit your videos swiftly if you want them to keep their relevance.

12. Favorite Characters List

The characters of a game are an essential element that deserves to be evaluated. Comparing different characters based on each feature will be an excellent source of gaming video ideas for YouTube. To prepare your list, keep in mind what aspects you will use to support your list.

Even if you use simple features to compare the characters, your content will be a success if your script and explanation are good. To show the different characters, you will need to edit different video clips. These videos require lots of editions but the final product is worth it, as you can see in this video.


When recording gaming content, it’s really important to keep your viewers in mind. Think about what they want to see, and if it’s different from what you’re personally interested in, then you might be barking up the wrong tree. It pays to be aware of the game, other people reviewing it, and what makes for a good gameplay video.

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