Skip to content

Good Marketing Email Tips

Good Marketing Email Tips

Good marketing emails are important, when you think about it. No matter which industry you’re in, it’s likely that you’ve received a marketer’s email (probably more than once) that left an impression. A good marketing email begins with the subject line and works its way to the body of the email. It should be brief, offer a clear call-to-action and be easy to digest and understand. Have you ever wondered why some emails get opened while others get ignored? It’s pretty simple, actually. The subject line of an email is the first thing a reader sees. If the subject line isn’t good, the email won’t be opened. This guide will show you how to create exciting and surprising subject lines that are sure to get people reading your emails.

Have you ever wondered which email fields actually get read by email clients? Or maybe, do you know what the difference is between open and click-through rates? These are the kinds of questions that can help to improve your e-mail marketing game. And yes, we’re going to dive right into that because there are some great things you can use in your email campaigns right away.

Make sure the subject line is applicable to the email.

Subject lines are the most important part of any email. They’re what will make people open your message and read it, or not.

Often, the subject line is all that stands between you and getting ignored by your customers. While you can’t control whether someone opens your email, you can control what they see when they do open it!

Make sure that your subject line is relevant to whatever it is you’re sending. If you’re sending a newsletter about current events in the world of marketing, make sure that’s reflected in the subject line. If you’re sending an update on new products or services, make sure that’s reflected too!

People are busy—they don’t want to be bothered with anything that doesn’t apply to them personally! So make sure your subject lines reflect what’s happening in their lives at this very moment.”

Focus on one main topic

Marketing emails are one of the most effective ways to get your business in front of new customers, but they can be hard to write. The biggest mistake that businesses make with marketing emails is trying to cram too much information into one message.

The best way to ensure that your marketing email is successful is to focus on one main topic and make sure that you don’t overwhelm readers with too much information.

Place the most important information at the top of the email.

The first thing your readers will see when they open your email is the subject line. It’s important to make it clear and compelling so that they’re immediately compelled to open your message.

The next thing they’ll see is the first line of text in your email. If possible, put something interesting or enticing there too!

If you have a lot of information to share with your readers, consider breaking it up into multiple emails instead of trying to jam everything into one long message. This will make it easier for them to digest what you have to say without feeling overwhelmed by the details.

Bullet points have to be short and focused.

The first sentence of each bullet point should be the most important one. You should not write a long sentence for the first sentence of your bullet point, because it will make it hard for readers to find what they are looking for.

If you want to add more information about that bullet point, you can use subheading which is smaller than the main heading, but still bold enough for people to see easily.

Use an attention-grabbing subject line.

A good subject line is an important part of any marketing email. The first thing you want to do is make sure it’s clear and concise, so that the recipient knows exactly what they’re getting into.

Then, you can use your subject line to pique their interest—make them curious about what’s inside! You can do this by making it a question, or by being cheeky or funny.

Finally, if appropriate, don’t be afraid to include a coupon code or special offer in your subject line. This will make sure they open it up right away!

Keep an eye on other companies’ email campaigns

  • Be aware of your competitors’ email marketing campaigns.

You can learn a lot from their successes and failures, and you don’t want to be left behind as they do something new.

  • Offer incentives for opening and clicking your emails, such as discounts or free samples.
  • Make sure that all links in your emails work properly and take users where they expect them to go.
  • Personalize your messages, but avoid overdoing it with long strings of names or titles that have little relevance to the message itself.

Make your emails mobile-friendly

If you want to get your emails opened, you need to make them mobile-friendly.

The vast majority of email users access their inboxes from mobile devices, and if your emails aren’t formatted properly for smaller screens, it could hurt your open rates.

While there are many different ways to make your emails mobile-friendly, we recommend using one of these two formats:

Text Emails – Emails that are formatted as plain text only (no images or formatting) are the most common way to ensure they’re readable on all devices. They’re also easier to read on a phone than HTML emails.

HTML Emails – HTML emails are more convenient because they can include images and other formatting features that make them look good on all devices. However, they’re also more difficult to read on a smaller screen like a phone.

Avoid Spammy words, create a good subject line, and send to targeted customers

Good marketing emails are both easy to write and effective. They’re also great for your business. Here are a few tips to help you make sure that your emails reach the inboxes of the people who will be most interested in them:

Avoid spammy words like “free,” “discount,” or “sale.” These words are immediately flagged by spam filters and can end up in your recipients’ junk folders!

Make sure your subject line gives clear information about what your email contains, so that recipients can quickly decide whether they want to open it or not. For example: “New product announcement!” vs “Information about our new product announcement.” The second one is better because it gives more context about what the email will contain without being too long or wordy.

Create a list of targeted customers who have shown interest in receiving emails from you by signing up for newsletters or other updates on your website; then send them personalized messages with relevant information tailored specifically to their interests!

Make sure the CTA is clear

The most important part of your email marketing campaign is the call to action, or CTA. This is the link that tells your audience what they should do next: click on it or not.

If you want people to sign up for a trial account, for example, then make sure that’s clear in your CTA. If you want them to purchase your product, then make sure that’s clear too.

You can also include multiple CTAs on one page—just make sure that each one has a clear purpose and target audience so people don’t get confused about which button they should click on next!

Include your logo and link to your website

Good marketing emails are simple, professional, and easy to read.

To make your email stand out from the crowd, we suggest including your logo and a link to your website.

If you have a call-to-action (CTA) button, consider placing it in the upper right corner of the image so that it catches the eye and draws attention to it when someone reads your email.

When writing your subject line, keep it short and sweet—most people will only read the first two lines before deciding whether or not they want to open an email.


When you are ready to get started with your marketing email, focus on what matters: your message. Craft a well thought out strategy with an audience that matches up with your business goals. Once you have done this as much as you possibly can, then you can move on to the nitty gritty details of the message. Use email templates to make sure your emails look professional, but don’t try and force it when it comes down to it.

Leave a Reply

Your email address will not be published.