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Google Analytics For Social Media

Introduction

Google Analytics is the go-to tool for tracking website traffic, so it’s no wonder that millions of websites use it. But it can also be used to track the performance and growth of your various social media pages. In today’s post, we’ll show you how to set up Google Analytics for your Twitter, Facebook, and LinkedIn pages and discuss why this is important for business.

Google Analytics is one of the best ways to track social media campaigns and even helps you measure social ROI. Google Analytics is one of the most valuable social media reporting tools for analyzing the trend of social media traffic.

You can also find out the most effective network that’s yielding you the best results for your campaigns. There are also several custom filter options for diversified reporting.

Cons

  1. There’s a lot of learning involved to understand the tool.
  2. It has multiple dashboards, which can be overwhelming if you are not sure what you are doing.
  3. If you want to upgrade your free plan, it will cost you a whopping $150K a year.

Pros

  1. It’s completely free.
  2. It’s compatible with multiple digital environments like websites, mobile applications, etc., including Google Ads accounts.
  3. It collects data from multiple sources, creates goals, and tracks them thoroughly.
  4. It gives you customized reports for better decision-making capabilities.

Track you social accounts with Google Analytics

  • Set up Google Analytics. In order to track your social media accounts, you have to have Google Analytics set up on your website or blog. It’s easy and free! Go to https://www.google.com/analytics/, create a new account, and then click “Get Tracking ID” in the right column of the page that comes up next.
  • Track your social media accounts with Google Analytics goals:

Goals are how you define success for your campaign or initiative; they tell you what needs to be accomplished before someone can consider an action completed (like purchasing something). You should set up separate goals for each campaign so that you can see how well each individual campaign is performing overall as well as within its own context.* Set up a funnel/path analysis on Google Analytics: A funnel is a series of steps users take on their journey towards conversion (or whatever goal you’re measuring). A path analysis is just another name for funnels; it’s used when there are multiple steps involved in getting from point A (the first page someone lands on) to point B (the final page where they complete their desired action).* Create custom reports using custom dimensions & metrics: Custom dimensions allow us do things like track gender demographics while looking at traffic sources by country! Yep…we’ve got some pretty cool stuff going here today 🙂

Google Analytics is the best way to track your website traffic, but it’s also a great tool for tracking the performance of your social media pages.

Google Analytics is the best way to track your website traffic and all of its performance metrics. Using Google Analytics, you can see how many people have visited your site, what they did once they got there, where they came from and much more.

But did you know that Google Analytics can also be used as a tool for social media? You can use it to track the performance of your various Facebook pages or Twitter accounts. It’s free (you just need a Google account) and easy to set up – so why not make it part of your social media strategy?

How to use Google Analytics for social media:

Did you know that social media spend will increase by 71% in the next five years? And did you know that 42.3% of marketers believe that social media has a great impact on their businesses?

No matter what your business is, or who your customers are, adding social media to your marketing mix can take your brand to the next level.

But here’s one brutal truth about social media marketing: a large number of brands are unable to effectively measure the impact of their social media marketing efforts.

In fact, the CMO survey 2018 claimed only 23.3% of marketers are able to prove the impact of social media marketing quantitatively.

So the question is, how do marketers measure the impact of their social media marketing strategies? And is it possible to do so without spending an arm and a leg on expensive marketing tools and resources?

The answer is simple. Yes. It just takes the power of leveraging Google Analytics.

In this post, we’ll cover how to effectively use Google Analytics for social media marketing to help your brand answer the most important questions around your strategy. Here’s how you can get started:

How to Set Up a Social Media Marketing Dashboard in Google Analytics

With relevant quantitative data, Google Analytics easily helps you identify which social media platforms drive the maximum, targeted traffic to your site. Also, it’s possible to find out how these social media users interact with your website.

In addition, setting up a Google Analytics dashboard to monitor and analyze your social media efforts helps you determine your social media ROI.

Here’s how you easily set up a social media marketing dashboard in Google Analytics:

Identify Your Social Media Goals & Objectives

S.M.A.R.T. (Specific, Measurable, Achievable, Relevant and Timely) goals are an essential component of any successful marketing activity. Before you jump in and start tracking and measuring your social media marketing efforts using Google Analytics, you need to identify and create S.M.A.R.T

Set Your Google Analytics Tracking Code

Now that you have identified your social media goals and objectives, set up an analytics tracking code on your site. Your tracking code is what allows Google to analyze the traffic to your site so you can get quantitative, actionable data.

You can use Google Tag Manager to gather tracking data. Or you can directly set up an analytics tracking code on your website. We’ll show you how to do both.

How to Install Google Analytics With Google Tag Manager

Using Google Tag Manager is perhaps the easiest way to collect actionable data to prove your social media marketing ROI. In fact, Google recommends using Tag Manager as it streamlines tag management on your website. This makes it easier for you to add other tags including AdWords Conversion Tracking and remarketing tags.

Here’s how to add Google Analytics through Google Tag manager:

  1. Set up a Tag Manager Container code and add it on your website.
  2. Select “Tags,” then select “New,” and then select “Universal Analytics” tag type in the Google Tag Manager.
  3. Configure your tag:
    1. Name your Tag
    2. Add Google Analytics property ID
    3. Select Track Type according to your objectives and goals
  4. Select firing triggers. Then select “All Pages” to gather data for each page of your website.
  5. Choose “Create Tag.”
  6. Now simply publish the tag.

Learn how to make the most of Google Analytics to help you improve your social media strategy

Google Analytics for Social Media is a free, easy-to-use tool that lets you track the performance of your social media pages, campaigns, ads and accounts. With this handy guidebook, we’ll show you how to make the most of it.

How to Add Google Analytics Tracking Code Directly to Your Site

Here’s how to add Google Analytics to your website:

  • Log in to your Google Analytics account, click on “Admin.” Now select your website property from account and property columns. Now click on “Tracking Info” and then on “Tracking Code.”
    get google analytics tracking code
  • Simply copy the snippet. Remember, you can use only one tracking code for one website.
  • Now paste this snippet onto each page you’re looking to monitor and track. Remember to paste the snippet before the closing </head> tag.

Add Social Media Goals in Google Analytics

Now that you have set up a Google Analytics tracking code for your website, it’s time to add your social media goals to your Google Analytics Dashboard. Some of the most common goals are traffic, downloads, dwell time and page views.

You can add your social media goals by logging into your Google Analytics account and clicking on the “Admin” tab. Then Click on “View” and click “Goals” and “New Goal.”

Let’s assume that your goal is to track total newsletter subscriptions.

In that case, here’s what you need to do:

google analytics goals setup
  • Go to “Goal Setup” and add a template of your choice. However, I suggest you use the “Custom” template.
  • Within the “Goal Description,” name your social media goal. For this case, it would be email subscriptions.
  • In the “Goal Details” field, select the landing page or the destination for tracking and measuring your goal. Here, fill in the URL of your landing page without the domain name.

That’s it. You’re done!

Now save your social media goals, and it will start tracking and analyzing traffic to your selected landing page.

Conclusion

Google Analytics is an amazing tool for tracking your social media traffic and understanding how to improve your strategy. Google Analytics tracks all sources of traffic, including social networks, and can even help you understand the value of your social media fans by connecting them with sales. If you don’t know where to start with Google Analytics, our team is here to help! Contact us today and we’ll get back in touch ASAP.”

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