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Introduction to Digital Marketing – Google Digital Unlocked Course
This course module offers students a comprehensive overview of the digital marketing landscape and presents all the key concepts and vocabulary that are incorporated in subsequent modules.
Just to give you an insight, Digital Marketing is an amalgam of Marketing through various online channels. These channels primarily include Search Engines, Social Media, and E-Mails.
When you get free online digital marketing courses with certificates by Google, it is worth opting for the course. Learn the fundamentals of digital marketing and conquer your landscape.
The Digital Unlocked is Google’s resource that will aid you to boost your digital knowledge & help you to learn Digital Marketing optimally. It is your one-stop-shop for acing digital marketing skills with free Digital Marketing courses on everything from search to SEO to social media, to help you grow your online business or digital marketing career.
(i) Google’s Digital Unlocked platform is free, wherein you just need to sign up. You can easily complete your Google Digital Marketing course plan (consisting of twenty-three topics) by viewing the lessons and checking your insight with fun and quick quizzes. Finally, unlock certification questions and receive certificates when you clear the exam.
(ii) This course is perfect for all those who wish to get started in Digital Marketing and like to hone their digital marketing skills with certifications to make their CV impressive. In Digital Unlocked Introduction to Digital Marketing Course, you can watch different video tutorials from everyday DM experts of Google.
iii) Digital Unlocked also aids you in understanding the practical aspect of DM learning and provides you with methods to apply your knowledge to test what you have learned.
(iv) Digital Unlocked includes The Primer app that delivers 5-minute digital marketing lessons in Hindi and English that will help you learn how to start a business, build a website, do SEO, run online ads, and more. It offers free Digital Marketing courses that include Google Analytics certifications for individuals who complete their entire Google Digital marketing courses content.
A point to note here is that, although Google Digital Marketing Courses tell you how to do things, they do not necessarily give you a lot of information on the real-time applications of these tactics. Want to Know the Path to Become a
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AdWords Fundamentals Course
Digital Advertising gives you a chance to focus on your advertisements to the kind of clients you need, and sift through those you don’t. The time you plan to advertise on the web with AdWords, you can utilize distinctive targeting techniques to achieve potential clients’ right at the time when they’re hunting down your items or administrations.
The modules in this course help students build up an essential comprehension of AdWords and get ready for the AdWords Fundamentals exam.
(i) AdWords Exam Study Guide
It is for the individuals who need to plan for the AdWords Fundamentals exam. It gives data and information about the essential parts of web-based advertising and AdWords, including the advantages of internet advertising, how to set up and deal with an AdWords campaign, and how to gauge and streamline your campaign’s execution.
(ii) AdWords Refresher Guide
This helpful Refresher Guide is an abbreviated rendition of the full AdWords Fundamentals Study Guide and can fill in as an awesome refresher before you take the exam or as you are dealing with your AdWords Ad campaign.
(iii) Google Academy for Ads
It helps you find out about Google’s advertisement products and gives you the aptitudes you need to succeed in online advertising. You need to take each one of the Google Digital Marketing courses, pass the Assessment, and gain an Achievement to show on your profile.
(iv) Guide To AdWords Success
A series of aides that will help you realize what you have to think about internet marketing, make a campaign that achieves new clients and figure out how to track and enhance outcomes of your AdWords advertising campaigns.
(v) Building Relevant Ads with Ad Extensions
Utilizing advertisement extension resembles giving your promotion a major sign saying ‘I’m here. Thus, Digital Marketing Course Google will help you figure out how to optimize the visibility of your Ads and increment click-through rates by including advertisement extensions.
(vi) How to Build the Best Keyword List
Building an extraordinary keyword list helps advertisers impart the best message to potential clients in the most effective manner. These Google Digital Marketing Courses will help you figure out how to state the best thing, at the most accurate time.
(vii) Campaign Settings
It will aid you to figure out how to get your Advertisement seen when and where you need it with Campaign Settings.
(viii) 3 Steps to Budget Smarts
This will help you find out how to oversee and benefit as much as possible from your financial plan.
Search Advertising Course
Advertisements on the Google Search Network aid advertisers contact the ideal individuals at the opportune time utilizing important keyword records. The modules in this course help students build up a solid comprehension of search advertising optimization excellent practices and get ready for the Search Advertising exam.
(i) Search Advertising Exam Study Guide
This guide is for the individuals who need to get ready for the Search Advertising exam. It lets you learn everything from how search functions, how to compose Ad Campaigns, Ad Configurations, and how to screen and upgrade Ad performance.
(ii) Search Refresher Guide
This convenient asset is an abbreviated rendition of the full Search Advertising Study Guide and can fill in as an extraordinary refresher before you take the AdWords exam or as you are dealing with your AdWords campaign.
(iii) Introduction to Remarketing Lists for Search Ads (RLSA)
It helps you send the correct message to the right individual at the ideal time utilizing RLSA.
Display Advertising Course
Isn’t it intriguing to know how Google’s digital marketing course helps to reach your desired results? Know about the advertising course…
It can help you contact individuals while they’re going through their most loved sites, demonstrating a companion YouTube video, analyzing their Gmail record, or utilizing mobile applications and sites.
The modules in this Google Digital Marketing course cover what the diverse sorts of display ads are, how they work, and best practices for campaign administration in readiness for the Display Advertising exam.
(i) Exam Study Guide
It is the best fit for individuals who need to get ready for the Display Advertising exam. It covers everything from fundamental and advanced display advertising concepts, including best practices for making, managing, measuring, and streamlining display ad campaigns over the Display Network.
(ii) Refresher Guide
This helpful asset is an abbreviated adaptation of the full Display Advertising Study Guide and can fill in as an extraordinary refresher before you take the exam or as you are dealing with your AdWords campaign.
(iii) Display Settings
This helps you figure out how to take full advantage of the GDN with Display campaign settings.
(iv) Introduction to Remarketing
It helps you learn about remarketing, reminds individuals what you’re putting forth. For reasons unknown they may have missed it the first time, remarketing says ‘I’m good enough to have another look’.
(v) Setting up Remarketing
It will help you figure out how to set up remarketing tags and it demonstrates to you the best practices to capture the insights of clients required for solid remarketing records.
Mobile Advertising Course
The modules in this course acquaint you with the developing significance of smartphones and mobile advertising. In addition, it sets you up for the Mobile Advertising exam as well. You will figure out mobile Ad campaign methodologies, best practices, and a lot more.
(i) Exam Study Guide
It is best for the individuals who need to get ready for the Mobile bidding and targeting, mobile advertisements, estimation, etc.
(ii) Refresher Guide
This helpful asset is shortened form of the full Mobile Advertising Study Guide and it can fill in as an awesome refresher before you take the exam or as you are dealing with your Mobile AdWords campaigns.
(iii) Mobile Ads
With clients progressively in a hurry, knowing how to run mobile advertisements that get their attention is fundamental. By reading Google’s manual, you can figure out how to make wonderful promotions that deserve people’s consideration.
Video Advertising Course
A video is one of the most incredible approaches to making a real association with potential clients. The modules in this digital marketing course by Google clarify the significance of video, survey how video campaigns work and offer video promotion best practices in planning for the Video Advertising exam.
(i) Exam Study Guide
This Exam Study Guide is for the individuals who need to get ready for the Video Advertising exam. The course covers everything from essential and advanced Video advertising concepts to how video promotions on YouTube and the Google Display Network can help your customers meet their advertising objectives.
Additionally, it covers Video advertising campaign creation and management including performance measurement and optimization.
(ii) Refresher Guide
This helpful asset is an abbreviated form of the full Video Advertising Study Guide that can fill in as an awesome refresher before you take the Video advertising exam or as you are dealing with your AdWords campaign for video advertising.
(iii) Types of Video Ads
Find out about the diverse sorts of video advertisements and how they can help your customer’s business flourish.
(iv) Selling AdWords for Video
Utilizing AdWords for video takes advantage of the world’s biggest video prospects. It helps you display AdWords for video as an answer to your business partner.
(v) How to Make Video Ads
It helps you figure out how to make a video advertisement for your business partners using YouTube in the quickest possible manner.
Shopping Advertising Course
Shopping advertising campaigns put your product images, cost, and business name directly before the individuals, hunting down for what you offer on Google.
The course modules in this course cover the creation and administration of your Google Merchant Center account, optimization of shopping campaigns, and befitting practices in planning for the Shopping Advertising exam.
(i) Exam Study Guide
It is considered best for the individuals who need to plan for the Shopping Advertising exam. The course covers everything from making and dealing with your Google Merchant Center account, data feed submission of product, bidding, optimization, etc.
(ii) Refresher Guide
This is an abbreviated rendition of the full Shopping Advertising Study Guide and can fill in as an extraordinary refresher before you take the shopping advertising exam or as you are dealing with your shopping AdWords campaigns.
The Analytics Google Digital Marketing covers a review of Google Analytics; why it is imperative, how it works, and how to get around within the Analytics tools.
(i) Analytics Academy
You need to finish the Analytics Academy’s Digital Analytics Fundamentals and Platform Principles courses to plan for the Analytics IQ exam and figure out how Analytics functions, how to make a Google Analytics account, gather information, explore reports, and so on.
(ii) Analytics IQ Study Guide
Notwithstanding finishing the Analytics Academy’s Digital Analytics Fundamentals and Platform Principles courses, these Help Center articles will aid you to plan for the Analytics IQ exam in the most efficient manner possible.
(iii) Adwords and Analytics
Figure out how connecting AdWords and Analytics can enhance your messaging, bidding, and execution of campaigns.
(iv) Google Analytics | Smart Goals
Realize what Smart Goals are and how they can help you distinguish the most engaged clients on your customer’s site.
Tools and Best Practices Course
An effective advertising campaign requires befitting planning and arrangement. Students ought to utilize the assets in this course to help comprehend their prospects and competitor scene, investigate the latest digital marketing trends and keyword searches in their industries.
Google Best Practices Guide
Google’s Best Practices Series give vital counsel on best search engine marketing strategies, AdWords tactics, and the foundation of paid search advertising. Different tools available in Google Digital Marketing Courses are-
(i) Google Planning Tools
(ii) Keyword Planner and Display Planner
(iii) Google Trends
(iv) Consumer Barometer, etc.
Google My Business Course
Even though making a Google My Business page is not a prerequisite of the Google Online Marketing Challenge, checking on and sharing this information with your business partner can be exceptionally valuable for further building up your customer’s online presence.
This optional course focuses on Google My Business, which is a resource that lets business owners with storefronts or local service areas create or claim a free business listing on Google. This digital marketing course by Google will show you how to set Google My Business up and get the most out of it.
What is Google My Business?
Google My Business is a free tool that aids entrepreneurs and business owners to keep their information accurate and updated in Google Search and Maps. By going through a verification process, you can include and alter information like store address, hours of operation, and photographs. The course includes-
(i) Why is a Google My Business listing important
(ii) How to Create and Verify a Business Listing
(iii) How to Make Changes to Business Information
Who can Apply for Google Digital Marketing Courses?
(i) College Graduates
Irrespective of which field of education you are related to, you can easily opt for a Digital Marketing Course. While Digital Marketing is a short-term course, it can be done simultaneously with regular studies.
(ii) Marketing Professionals
Marketing professionals can join a digital marketing course to broaden their horizons in the marketing landscape. By applying for Google’s Digital Marketing Course, marketing professionals gain an in-depth understanding of the digital world to formulate their marketing strategies.
(iii) People looking for Change in Career
People who are looking for a career change can also join Digital Marketing Course by Google to give a new direction to their career goals.
(iv) Entrepreneurs & Businessmen
Entrepreneurs and businessmen can join the Digital Marketing Course by Google to innovate their business strategies & plans, reach out to their target audience and increase sales & conversions.
This is a comprehensive content creation course for those who are looking for a career in the web industry. Google will educate you about various techniques and strategies related to content marketing on the web platform. This content creation course will educate you about Google’s Content Strategy Training.