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Great Content Creation Strategy

The Great Content Creation Strategy will help you to create great content and avoid common content creation pitfalls. The basics of the strategy are simple: include just the right amount of information; provide new, valuable material; make it easy for your readers to find the right information, and make it memorable. When you do this, your clients will succeed, your boss will be happy and will reward you by giving you more work. For a detailed breakdown of how to practice The Great Content Creation Strategy, keep reading.

We all know that content is king. Everyone is creating more, as better tools surface, and more information becomes available through the web. The trick to producing great content is having a great strategy.

Define your goal.

What’s your aim for developing a content marketing plan? Why do you want to produce content and create a content marketing plan?

Know your goals before you begin planning, and you’ll have an easier time determining what’s best for your strategy.

Conduct persona research.

To develop a successful plan, you need to clearly define your content’s target audience — also known as your buyer persona.

This is especially important for those who are starting or are new to marketing. By knowing your target audience, you can produce more relevant and valuable content that they’ll want to read and convert on.

If you’re an experienced marketer, your target may have changed. Do you want to target a new group of people or expand your current target market? Do you want to keep the same target audience? Revisiting your audience parameters by conducting market research each year is crucial to growing your audience.

Run a content audit.

Early on, most brands start with blog posts. If you want to venture out into different formats, you can run a content audit to assess your top-performing and lowest-performing content. Then, use that information to inform which direction you take next.

If you’ve been in business for a while, you should review your content marketing efforts and the results from it in the last year.

Figure out what you can do differently in the upcoming year and set new goals. Now is a great time to align your team’s goals with the rest of your organization’s goals.

Whatever stage you’re in, a content audit will help you determine what resonates best with your audience, identify gaps in your topic clusters, and brainstorm fresh content ideas.

Choose a content management system.

A few vital parts of content management include content creation, content publication, and content analytics.

You want to invest in a CMS to create, manage, and track your content easily and sustainably.

With the HubSpot CMS, you can plan, produce, publish, and measure your results all in one place.

Another popular CMS is WordPress, to which you can add the HubSpot WordPress plugin for free web forms, live chat, CRM access, email marketing, and analytics.

Determine which type of content you want to create.

There are a variety of options out there for content you can create, from written content like ebooks and blog posts to audio content like podcasts.

In the next section, we’ll discuss some of the most popular content formats marketers are creating, including some tools and templates to get you started.

Brainstorm content ideas.

Now, it’s time to start coming up with ideas for your next content project.

Here are some tools to get the juices flowing.

 Feedly

The Feedly RSS feed is a wonderful way to track trendy topics in your industry and find content ideas at the same time.

You start by telling the software what topics you’re most interested in and its AI tool will do the rest.

You won’t need to scour the internet to find new content ideas anymore. Instead, you can go through your curated list, compiled from news sites, newsletters, and social media. 

 BuzzSumo

Want to discover popular content and content ideas? This company offers several market research tools, one of which uses social media shares to determine if a piece of content is popular and well-liked.

This information helps you see which content ideas would do well if you were to create content about them.

BlogAbout

Get your mind geared going with IMPACT’s blog title generator. This tool works a bit like Mad Libs, but instead of joke sentences, it shows you common headline formats with blanks where you can fill in the subject you have in mind.

This brainstorming technique helps you put general ideas in contexts that would be appealing to your target audience. Once you have a headline you like, blog about lets you add it to your “Notebook” so you can save your best ideas.

CoSchedule Headline Analyzer

You can get blog post ideas for an entire year with HubSpot’s Blog Ideas Generator. All you need to do is enter general topics or terms you’d like to write about, and this content idea generator does all the work for you.

This tool analyzes headlines and titles and provides feedback on length, word choice, grammar, and keyword search volume.

If you have an idea in mind, run a few title options through the Headline Analyzer to see how you could make it stronger, and to move your idea further along in the brainstorming process.

HubSpot’s Website Grader

This is a great tool to use when you want to see where you’re at with your website and SEO efforts. The Website Grader grades you on vital areas of your website performance and sends you a detailed report to help you optimize.

With this tool, you can figure out how to make your website more SEO-friendly and discover areas of improvement.

Publish and manage your content.

Your marketing plan should go beyond the types of content you’ll create – it should also cover you’ll organize your content.

With the help of an editorial calendar, you’ll be on the right track for publishing a well-balanced and diverse content library on your website. Then, create a social media content calendar to promote and manage your content on other sites.

Use Online Surveys

If you already have an extensive mailing list, you can conduct an online survey to understand your audience better.

Leverage Audience Polls on Social Media

Social media polls are particularly useful for understanding your audience’s pain points and aspirations.

content marketing most important business resource poll
Poll reveals Social Media/Marketing as the most critical resource for business development in 2016 | Image via Colonial Life

Monitor Blog Comments

Doing this will give you an idea of your readers’ expectations, problems, and needs. It can be very beneficial when developing or tweaking your content creation strategy.

Focus on Social Listening

Monitor branded hashtags, and brand name mentions on various social media platforms. Also, keep an eye on the comments section of your social media posts.

Use Analytics Tools

Explore Google Analytics and social media analytics for a more in-depth insight into your existing audience’s demographic parameters.

Don’t Ignore Keyword Research

From blog posts and social media captions to YouTube video descriptions and Instagram hashtags – keywords will come in handy at every stage of your content creation strategy. Make sure you identify meaningful and trending keywords in your niche using keyword research tools such as:

Moz Keyword Explorer - content creation strategy

Define Clear Goals

Use the SMART methodology of goal-setting to define goals that are:

  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Time-bound

Tips to Develop Your Content Creation Strategy

You can’t jump right into the process of creating and distributing top-notch content. You need to outline a robust content creation strategy first. Here are a few tips that’ll come in handy at this stage:

Brainstorm Content Ideas

Gather your team and start jotting down all ideas, themes, and subjects you think will resonate with your audience. You can also use a tool like AnswerThePublic to find the questions your audience is most likely to about a particular topic. When you’ve got many ideas, list them in an Excel spreadsheet and start researching each topic.

Audit Your Existing Content

Find your best-performing and worst-performing content assets across various channels. Doing this will help you identify the topics, formats, and distribution channels that are driving maximum traction.

Inside of StoryChief, you can use various filters and searches to find content that needs to be updated. One easy way to find opportunities is to look for posts with low SEO and readability scores. Our SEO and readability optimizer gives you a score for each and tips on how to improve it.

content updates and optimization

Outline a Content Calendar

A content calendar outlines your content creation strategy and distribution schedule, so you’ll stay on task and consistent. You’ll find a plethora of content calendar templates online to help with your content creation strategy.

You can use the following tools to create a content calendar:

With StoryChief, you can manage your content calendar, create content, publish it, and promote it all in one place.

Content Calendar StoryChief

Create a Content Marketing Playbook

A content marketing playbook (CMP) acts as a quick-reference guide that outlines your organization’s content marketing best practices. It facilitates collaboration and coordination within your team and makes it easier to train new employees.

Leverage a Content Marketing Platform

If you have an adequate budget, getting an easy-to-use and reliable content marketing platform like StoryChief is a great idea. It’ll provide you with an all-in-one platform to develop, publish, monitor, and manage various content assets. Make sure you evaluate the available options and select a CMP that best suits your needs.

join StoryChief

Content Creation Tactics for the Best Strategy

This step is the most anticipated part of content marketing. If you’ve built a strong content creation strategy, this should be straightforward. Here are a few more effective tips:

Set Up Your Blog

If you haven’t set up your blog yet, it’s high time you get started. You can use a content management system (CMS) such as WordPress or HubSpot to build a lovely blog in a few simple steps. You can also leverage StoryChief on WordPress.

Publish Keyword-Rich Content

If you’re writing blog posts, make sure you optimize them using the right keywords. However, avoid over-stuffing your content with irrelevant keywords. Instead, place your keywords in the following sections:

  1. Page title
  2. Meta title
  3. Meta description
  4. Introduction
  5. Heading (H1) and subheadings (H2, H3)
  6. Image alt text
  7. Conclusion

StoryChief can help you with the keyword insertion in your blog posts too. All you have to do is enter the focus keyword on the platform, and it’ll show you what needs to be done!

Optimize Your Content Structure

No one likes to read a long wall of text. While long-form content performs better, you need to make it readable and scannable. Use short sentences and paragraphs. Also, divide your content into individual sections using meaningful subheadings.

With StoryChief, you can optimize your blog for both readability and SEO by following specific instructions based on your unique content.

content SEO and readability scores

Write Compelling Headlines

Use a crisp, snappy, and eye-catching headline that piques the readers’ curiosity and creates a sense of urgency.

Use New Content Formats

Apart from blog posts, you should also consider using other content formats such as:

  1. Videos
  2. Podcasts
  3. Infographics
  4. Memes
  5. Social media posts (tweets, jokes, one-liners, captions)
  6. Animations

The final selection of content formats depends on your target audience, marketing objectives, and budget. Also, it depends on the distribution channels you plan to use to reach your audience. You can create blog posts for different types of content, such as podcasts and videos, and promote them from your blog, so you drive traffic to your main website.

Use Awesome Images

Make your blog posts more valuable and enriching by including relevant, high-quality images, illustrations, and infographics. We have a media library, full of all of your previously used content (so you can add images from old blog posts). Plus, we integrate directly with Unsplash for free access to high-quality stock images.

media library for re-using images

Include a CTA

Whether you’re publishing a blog post or a YouTube video, make sure it includes a compelling call to action. Here are a few examples of attractive CTAs you can use:

Call to action examples - content creation strategy

Publish Case Studies and Checklists

Publishing case studies are an excellent way part of a content creation strategy to build credibility, authority, and trust. List your client’s problems and highlight how your products/services helped resolve their issues.

On the other hand, checklists can be a simple compilation of useful tips, tricks, and hacks presented in a downloadable format. You can use them as a lead magnet to build your mailing list.

Conclusion

The Content Creation Process is not for everyone. If you have an important message to share and are ready to put in the time and energy, regardless of any setback or challenge, the Content Creation Process is for you.

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